Tip of the week 83 - Email types and CTAs that trigger two-way communication

Tip of the week 83 - Email types and CTAs that trigger two-way communication

Most of us are working remotely using a single thread that holds everyone and everything together - Communication.


As email marketers, we very well understand that communication is a two-way street, where we don't just talk but also listen to the voice of our subscribers. 


Hence, we consistently work on creating engaging and personalized email campaigns such as welcome emails, survey campaigns, feedback campaigns, etc.   


And the key to the success of such engaging email campaigns is a carefully crafted call to action ( CTA) button as that is what makes people act upon the email. 

So, here are a few tips to help you design email CTA's that will bring the sender and recipient closer:

1) Welcome Campaign 


A welcome email is a platform where we create the first point of contact with our subscribers. Hence, it naturally becomes the first place to gently and firmly plant the seed of two-way communication. 


#Tip - An actionable welcome email CTA should have a clear follow-up instruction with a personalized action, that will drive your subscribers to follow up with you further.


Bonus tip -  Research proves that welcome email has the maximum open rates. So, data collected from personalized action in your welcome email can help you create personalized follow-up emails. 

2) Survey Campaign

Business runs in a dynamic environment where the trends, tastes, and preferences keep changingSo, it becomes essential to talk and listen to your subscribers and understand their preferences better. This could be made possible by sending out survey campaigns on a regular basis


# Tip - Be clear and avoid wordiness while designing a CTA for your survey campaign. Use simple terms, to improve comprehension and save time of your recipients. By doing this, you're encourage them to attend the survey and share their opinion, taste, and preferences.


Bonus tip - Using the data collected from the survey campaign, you can sort and segment your subscribers based on their preferences. This will further help you personalize your future email campaigns and effectively target your subscribers.


3) Feedback Campaign


Post-purchase or post-service communication is a vital part of the brand-building process. It displays your genuine interest in listening to the voice of your subscribers, which in turn builds customers' trust over your business. 


# Tip - During a conversation, we all love it when someone personally and genuinely asks about our day, right? So, bring the same personalized, conversational tone into your feedback CTA to make a memorable feedback process for your subscribers.

Bonus Tip - The collected feedback from your subscribers can be further used on the testimonial page or it can be converted to an informative blog. This will build the trust of your prospective customers and create a  close-knit trusted community where customers can learn from each other's experiences. 





We hope that you found this tip informative. Do try it out and share your experience with us!

Stay safe and take care!




    Zoho Marketing Automation
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