Tip of the week 84: Leveraging your online store's product imagery

Tip of the week 84: Leveraging your online store's product imagery


Cover image


It's a well-known fact that product imagery occupies a crucial spot in every e-store owner's checklist. As an ecommerce business owner, you were probably very diligent in uploading aesthetic and attractive images to your store. So it's only fair that you use them while promoting your product through emails as well.  

However, if you have ever thought, "If only adding my store's images to my emails were easier," you're not alone. Here's a simple, yet effective tip that helps you directly pull in your store's images from within the email template editor. 

Note: This works only if your e-store—that's built using Shopify, BigCommerce, WooCommerce, or Zoho Commerce—is integrated with Zoho Campaigns.

While designing your emails using the editor, you'll find a component called product; just drag and drop that onto the email. Next, click the component to choose an image from a gallery of your store's images.

Ecommerce product images

 

What's more, you can even pull in your store-generated coupons the same way using another component called coupon and save crucial time.

Ecommerce coupons

 

When it comes to automated cart-abandonment follow-ups, the process becomes even simpler. The software automatically and dynamically adds the image, price, and name of the product to the pre-designed template you choose.



Tip's summary

 

We hope this helped! Stay tuned here as we work on the next tip. 

Regards, 
Aravindhan S

    • Sticky Posts

    • Tip of the week 21 - Let subscribers know about your company's terms.

      Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
    • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

      Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
    • Email Deliverability Tip #15: Run a holiday campaign

      In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.   The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send

            Zoho DataPrep Resources


                Zoho CRM Plus Resources

                  Zoho Books Resources


                    Zoho Subscriptions Resources

                      Zoho Desk Resources

                        Zoho Projects Resources


                          Zoho Sprints Resources


                            Zoho Orchestly Resources


                              Zoho Creator Resources


                                Zoho WorkDrive Resources




                                    Zoho Campaigns Resources

                                      Zoho CRM Resources

                                                  Design. Discuss. Deliver.

                                                  Create visually engaging stories with Zoho Show.

                                                  Get Started Now




                                                      Zoho Writer Writer

                                                      Get Started. Write Away!

                                                      Writer is a powerful online word processor, designed for collaborative work.