Tip of the week 84: Leveraging your online store's product imagery
Cover image It's a well-known fact that product imagery occupies a crucial spot in every e-store owner's checklist. As an ecommerce business owner, you were probably very diligent in uploading aesthetic and attractive images to your store. So it's only fair that you use them while promoting your product through emails as well.
However, if you have ever thought, "If only adding my store's images to my emails were easier," you're not alone. Here's a simple, yet effective tip that helps you directly pull in your store's images from within the email template editor.
Note: This works only if your e-store—that's built using Shopify, BigCommerce, WooCommerce, or Zoho Commerce—is integrated with Zoho Campaigns.
While designing your emails using the editor, you'll find a component called product; just drag and drop that onto the email. Next, click the component to choose an image from a gallery of your store's images.
Ecommerce product images
What's more, you can even pull in your store-generated coupons the same way using another component called coupon and save crucial time.
Ecommerce coupons
When it comes to automated cart-abandonment follow-ups, the process becomes even simpler. The software automatically and dynamically adds the image, price, and name of the product to the pre-designed template you choose.
Tip's summary
We hope this helped! Stay tuned here as we work on the next tip.
Regards,
Aravindhan S
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Aravindhan S
Muham Garda
Phoenix Evergreen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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