Tip of the week 85 - Collecting feedback via emails: 3 things to consider

Tip of the week 85 - Collecting feedback via emails: 3 things to consider




By this time we all know that embedding polls or surveys in your emails is one of the most preferred ways for email marketers to know what's in the mind of their recipients. Well, we conducted a poll on our Twitter handle and the results proved it right again.



So, today's tip is on a few factors that you should consider before sending out an email campaign with a poll/survey embedded in it. This helps you receive higher response and completion rates.
  1. Title: Always alter the title of the survey based on your recipients' experience. This can be done with the help of segmentation. For example, you don't send product survey/polls to people who're yet to buy your service. So, you could work on the same survey but with different title. For people who bought the product, the title could be Product Usage Feedback and for the rest it could be Product Expectation Feedback.

  2. Introduction: Keep the introduction short and simple so that your recipients can attend the survey/poll without consuming a lot of their time by reading about it. For example, the goal/purpose of your survey, what/why/where will the responses be used, how long would it take, etc. could be included in your introduction.

  3. CTA: First and foremost, think of your mobile audiences. If the CTA that takes your recipients to survey/poll is displayed incorrectly in mobile, it means you would miss out at least 50% of responses from your recipients. Always stick to a clean and simple design rather than making it jarring to the eyes of the recipient. Some colours might seem fine on a desktop but it wouldn't evoke the proper effect on mobile devices. Be mindful of that as well. And, the text you use should be of short length (maximum 5 words) but should also convey the purpose in such a way that even if recipients see the CTA first while opening the email, they would attend the poll/survey.

We hope you find this tip useful! Feel free to reply in the comments below and follow us on our social media channels (Instagram, LinkedIn, Twitter) for more email marketing tips and hacks.


Best,
Annet Mathews


    • Sticky Posts

    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
    • Tip of the week 21 - Let subscribers know about your company's terms.

      Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
    • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

      Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
    • Email Deliverability Tip #15: Run a holiday campaign

      In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.   The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send

            Zoho DataPrep Resources


                Zoho CRM Plus Resources

                  Zoho Books Resources


                    Zoho Subscriptions Resources

                      Zoho Desk Resources

                        Zoho Projects Resources


                          Zoho Sprints Resources


                            Zoho Orchestly Resources


                              Zoho Creator Resources


                                Zoho WorkDrive Resources




                                    Zoho Campaigns Resources

                                      Zoho CRM Resources

                                                  Design. Discuss. Deliver.

                                                  Create visually engaging stories with Zoho Show.

                                                  Get Started Now




                                                      Zoho Writer Writer

                                                      Get Started. Write Away!

                                                      Writer is a powerful online word processor, designed for collaborative work.