Holiday email tips: 3 pre-holiday tests you must run ASAP

Holiday email tips: 3 pre-holiday tests you must run ASAP

Testing is one of the most important steps in email marketing. With the festive season around the corner, waiting until the holidays to test emails isn't a good idea. Holiday season is the time when businesses make most money and you need to be absolutely prepared for it beforehand.

 

Also, determining your holiday email strategy based on the metrics of non-holiday email campaigns isn't ideal because the intent and interest of your audience might not be the same around the holiday season.

 

These days, the holiday buzz starts in October as people begin to gauge gifting options. You too can start your preparations early by testing a sample list filled with a mix of loyal customers, one-time users, and leads. A/B testing with this group can help you further draw conclusions based on the campaign reports.

 

To glean actionable insights, here are a few pre-holiday tests that you can run immediately.

 Incentives 



 

One of the biggest factors determining the success of holiday emails are the array of offers and sales. To make sure your offers are irresistible, test various kinds beforehand.

 

Below are a few different types of incentives you can try.

 

Discount Price: To know the amount of money that people would like to spend during every purchase, test various amounts off to determine maximum conversion without impacting margins. You can also test various minimum order amounts.

 

Percentage Off: This is similar to testing discounted prices, except that you're testing various percentages off instead of fixed amounts.

 

Tiered Offers: Check if the “buy one, get one free” kind of approach works better than other promos.

 

Shipping Offers: Try offering free or discounted shipping either alone or along with with other discounts.

 

Gift With Purchase (GWP): Free gifts along with a purchase is another incentive that tends to work well. 

 

Subject Line 

A subject line is almost like the face of the campaign and can decide its fate. Therefore, it's important to continuously work on them. Since people are likely to be flooded with similar holiday emails, determining which subject lines work best can decide if a campaign is a success.

 

Short or long

 

(For example: A note from Santa's Workshop or Merry Christmas and Happy Holidays from [Brand]?)

 

Offer or no offer 

(Example: Boxing Day Sale or 25 % OFF + Best Christmas shopping deals)

 

Revealing or intriguing 

(Example: Your Holiday Adventure Begins NOW or Thank you! 75% OFF for being an awesome customer)


Personalizing with the subscriber’s name or not

(Example: [Name], we have a surprise for you or A special gift for special customer)


Use an emoji or not

(Example: Ho Ho Ho Free Shipping, Here we go! ✌️ or Ho Ho Ho Free Shipping!)

Average Order Value 


Another important aspect that might affect your holiday emails is the Average Order Value, which is the average amount of money each customer spends per transaction with your store. You can use these early campaigns to analyze how much people are willing to spend during the holiday season and price your product or service accordingly.

 

You can also play with email designs, including the number of CTA (Call to Action) buttons, theme colors,
and template designs. 




    • Sticky Posts

    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
    • Tip of the week 21 - Let subscribers know about your company's terms.

      Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
    • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

      Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
    • Email Deliverability Tip #15: Run a holiday campaign

      In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.   The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send


          Zoho TeamInbox Resources

            Zoho DataPrep Resources


                Zoho CRM Plus Resources

                  Zoho Books Resources


                    Zoho Subscriptions Resources

                      Zoho Desk Resources

                        Zoho Projects Resources


                          Zoho Sprints Resources


                            Zoho Orchestly Resources


                              Zoho Creator Resources


                                Zoho WorkDrive Resources




                                    Zoho Campaigns Resources

                                      Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now


                                                      Zoho Show Resources


                                                        Zoho Writer Writer

                                                        Get Started. Write Away!

                                                        Writer is a powerful online word processor, designed for collaborative work.

                                                                  有料プランをご利用の方