Tip of the week 90 - Ways to leverage user-generated content in emails

Tip of the week 90 - Ways to leverage user-generated content in emails

Email marketing experts predict that 2022 will see a surge in user-generated content (UGC) in emails. What is UGC? It is simply unsponsored contentvideos, posts, reviews, and testimonialsconsumers create about a brand’s product or service.


To create engaging user-generated content, the first step is to strengthen the integration between email marketing strategies and social media content planning. Be they Instagram posts or reviews on your website, it can all be used in email marketing!


It helps brands understand their target audience better and improves brand credibility, and online visibility.


Here are a few ways to leverage user-generated content.



Make the most of reviews



One of the most popular ways brands leverage user-generated content in email is by featuring reviews they receive from across platforms. Publicizing reviews can be a great way to show your prospective customers the quality of your product and service. Most importantly, it adds more credibility to the brand.


There are several ways to include them in email campaigns. One is you could use images shared by your customers on social media (We highly recommend asking their permission before using their social media images in your email marketing campaigns.) Or you could create a collage of reviews and stars they have shared across platforms.


Help customers make decisions

Shopping cart abandonment is one of the biggest issues online retailers have to deal with. Brands use user-generated content for the final push, prompting customers to make that purchase.

Sending cart abandonment emails with reviews of the product the email recipient has left in the cart can appeal to their fear of missing out (FOMO) and convince them to go ahead and make the purchase.



Share your case studies


This is a little different from testimonials, which are meant to be short and crisp. A case study is a detailed explanation of how your service or product changed the game for your customers. For example, if you run a real estate agency, have your customer talk about their background, their demands and concerns, and how you helped them find your dream home. This content can be shared in your email newsletter and even across social media platforms.

                            Zoho Desk Resources

                            • Desk Community Learning Series

                            • Digest

                            • Functions

                            • Meetups

                            • Kbase

                            • Resources

                            • Glossary

                            • Desk Marketplace

                            • MVP Corner

                            • Word of the Day

                                Zoho Marketing Automation
                                        • Sticky Posts

                                        • Tip of the week 03 - Sending emails in batches

                                          Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                        • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                          Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                        • Email Deliverability Tip #3: Seal the deal with the preheader

                                          In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                        • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                          In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                        • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                          If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

                                        Manage your brands on social media

                                                Zoho TeamInbox Resources

                                                  Zoho DataPrep Resources

                                                    Zoho CRM Plus Resources

                                                      Zoho Books Resources

                                                        Zoho Subscriptions Resources

                                                          Zoho Projects Resources

                                                            Zoho Sprints Resources

                                                              Qntrl Resources

                                                                Zoho Creator Resources

                                                                  Zoho WorkDrive Resources

                                                                    Zoho Campaigns Resources

                                                                      Zoho CRM Resources

                                                                      • CRM Community Learning Series

                                                                        CRM Community Learning Series

                                                                      • Tips


                                                                      • Functions


                                                                      • Meetups


                                                                      • Kbase


                                                                      • Resources


                                                                      • Digest


                                                                      • CRM Marketplace

                                                                        CRM Marketplace

                                                                      • MVP Corner

                                                                        MVP Corner



                                                                          Design. Discuss. Deliver.

                                                                          Create visually engaging stories with Zoho Show.

                                                                          Get Started Now