Tip of the week 90 - Ways to leverage user-generated content in emails

Tip of the week 90 - Ways to leverage user-generated content in emails



Email marketing experts predict that 2022 will see a surge in user-generated content (UGC) in emails. What is UGC? It is simply unsponsored contentvideos, posts, reviews, and testimonialsconsumers create about a brand’s product or service.

 

To create engaging user-generated content, the first step is to strengthen the integration between email marketing strategies and social media content planning. Be they Instagram posts or reviews on your website, it can all be used in email marketing!

 

It helps brands understand their target audience better and improves brand credibility, and online visibility.

 

Here are a few ways to leverage user-generated content.

 

 

Make the most of reviews

 

 

One of the most popular ways brands leverage user-generated content in email is by featuring reviews they receive from across platforms. Publicizing reviews can be a great way to show your prospective customers the quality of your product and service. Most importantly, it adds more credibility to the brand.

 

There are several ways to include them in email campaigns. One is you could use images shared by your customers on social media (We highly recommend asking their permission before using their social media images in your email marketing campaigns.) Or you could create a collage of reviews and stars they have shared across platforms.

 

Help customers make decisions

Shopping cart abandonment is one of the biggest issues online retailers have to deal with. Brands use user-generated content for the final push, prompting customers to make that purchase.

Sending cart abandonment emails with reviews of the product the email recipient has left in the cart can appeal to their fear of missing out (FOMO) and convince them to go ahead and make the purchase.

 

 

Share your case studies

 

This is a little different from testimonials, which are meant to be short and crisp. A case study is a detailed explanation of how your service or product changed the game for your customers. For example, if you run a real estate agency, have your customer talk about their background, their demands and concerns, and how you helped them find your dream home. This content can be shared in your email newsletter and even across social media platforms.




      Zoho Marketing Automation
            • Sticky Posts

            • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

              If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 
            • Focus Group Webinar - Integrating Zoho CRM and Zoho Campaigns

              Zoho CRM allows businesses a platform to manage sales, end to end. Zoho Campaigns manages email marketing through designing, customizing, and delivering communications. With one simple integration, wouldn't it be great to use these functionalities in
            • Tip of the week 03 - Sending emails in batches

              Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
            • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

              Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
            • Tip of the week 08 - Deliver rewarding emails to your subscribers

              If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with

            Zoho Pagesense Resources

              Zoho SalesIQ Resources



                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources



                        Zoho CRM Plus Resources

                          Zoho Books Resources


                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources


                                  Zoho Sprints Resources


                                    Qntrl Resources


                                      Zoho Creator Resources


                                        Zoho WorkDrive Resources





                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now