Tip of the week 13 - Smart signup forms to comply with the laws
Marketers are caught in an oft-repeated process of acquiring new subscribers, nurturing them with relevant emails, and converting them into customers. This is the fundamental cycle of email marketing, but with the times changing, it's important to reflect on the basics and make provisions for the changes.
Email marketing laws are getting stringent and with every new regulation (such as General Data Protection Regulation (GDPR), German Telemedia Act, etc.), comes a set of safe and permitted ways to perform email marketing.
As an email marketer, your engagement cycle starts at the step of getting new subscribers. In order to keep yourself abreast of the latest trends, you need to do some self-analysis.
- Is my email marketing process smart?
- Am I collecting genuinely-interested subscribers?
- Do I have enough data about my subscribers?
- Do my subscribers trust me?
- Have I been promptly communicating with my subscribers?
Well, these are some questions you need to be asking yourself. By enhancing your techniques right at the beginning of your email engagement process, you can look forward to a smoother journey further on.
Signup form is the most-sough-after tool to generate enthusiastic subscribers and curate their information. If you think using signup forms for collecting subscribers is smart, pause; Think again, for there's something more to it. What sets you apart as a smart email marketer is how you make this process a transparent and a credible one.
So, here's a shout-out to the wannabe smart marketers! Read the following tip that helps you not only collect the target subscribers but also build a bridge of trust between you and them. (That's smart email marketing for you!)
Cheers,
Aishwarya Ashok
P.S. Zoho Campaigns gives you a wide range of customizable signup forms that you can use for generating subscribers. Our forms come with a confidentiality note and give you the facility to add your brand's information so that your subscribers are aware of what they're agreeing to, while giving their information.
Here's a reference for you:
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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