I think a great addition to Zoho CRM would be to allow custom caller IDs when using Twilio as your VOIP service.

Looking at the documentation it doesn't seem it would be a huge task to implement.

https://www.twilio.com/docs/api/rest/outgoing-caller-ids

It would really be a great help as I have users who work around the country and would benefit from customer caller IDs.

Otherwise, love Zoho so far, keep up the good work!