Tying Form to Google Ads Conversion?

We're running PPC ads that go to a Zoho Sites page and the landing page has an embedded form. That part is working beautifully. Those are getting marked as conversions and the UTM info is coming through in form completions.

The challenge is, I also have CTA buttons further down the page and clicking those buttons takes them to the standard form URL. When the person hops from the landing page to the form page, we lose their data and they're not marked as a conversion. It shows up in analytics as a referral.

Is there a simple way within forms to carry the info over so it tracks correctly? Or would I need to create a landing page for the form and embed it again? It probably sounds weird, but I am getting conversions from people filling out the form after a button click even if they didn't fill out the embedded form they saw right away.

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