Unable to get Date to Set for an IF statement in a Formula Date (or string) Field

Unable to get Date to Set for an IF statement in a Formula Date (or string) Field

I am trying to set up an IF statement that if a specific field is not equal to value X then Set date as Now or Today

I can get the IF formula to work fine, but I cannot get the date to show from the functions: Newdate or Now() it only shows the text of the formula

I know I'm just missing something but I cannot find any info to self-solve

The current version of the Formula: 
  1. If('${Data Action Logs.Call Outcome}'!='No Call Yet',
  2. '${Now(yyyy,mm,dd)}',
  3. '--')