Unsubscribe to topic instead of unsubscribe to all
With the change to Topic management, we noticed a steep increase in unsubscribes. We found that this was due to the unsubscribe link leading to an un-branded splash page that has a gigantic green unsubscribe button which unsubscribes to all topics. The user can choose to click the hyperlink to change their email preferences, which will take them to the topic management page with our logo and details, but we know any extra click will discourage contacts. Needless to say, most all of our contacts are clicking the big green unsubscribe button and not continuing on to the branded topic management page.
Before the Topics implementation, unsubscribing customers were led to a list management page where they could choose which lists to unsubscribe to and there was a button on that page to select "Unsubscribe all". How do we make the Topics management page the landing page instead of the big green unsubscribe button? Follow-up question for bonus points, who thought that 'unsubscribe all' was a good place to begin the topic management vs prompting them to choose more granularly.
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Promote Campaigns on your LinkedIn Company page
Hello! We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page. LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers
The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.
Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away. What has changed? We have two types of syncs now: Immediate and periodic. The UI: We have cut down on the number of steps for the sync from three to two. When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.
Marketer's Space: Template Editor - Dynamic Content
Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously. To put it in simpler terms, it is the right content for the right people at the right time. How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create
Sending Autoresponders to Existing Contacts
Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders. But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder
Update to Imprint Information
Recently, we added the option to include Imprint Information in your emails, as mentioned in one of our forum posts. With this update, we have made the feature more effective and easier to use. Our latest modification allows you to not only pick the organizational information you wish to include in your emails, but also choose the set of regulations that best applies to you. If the "German Telemedia Act" option is picked, all fields become mandatory, whereas picking the "Other Laws" option allows
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