Ways in which marketing agencies can simplify their email marketing strategies

Ways in which marketing agencies can simplify their email marketing strategies

Those associated with marketing agencies know how difficult it is to meet the needs of all their clients. This includes managing all the email marketing activities — planning content, designing templates, obtaining client approval, studying analytics, and keeping track of credentials.  


Here are simple ways in which agencies can ensure a smooth day-to-day operation.



Effective automation


The point of automation is to help marketers save time and money. To ensure effective email marketing, agencies handling multiple clients must focus on prompt email marketing strategies to make sure nothing slips between the cracks.



Managing content for all the clients, at the same time, is a challenge and agencies should opt for an email marketing automation tool that lets them customize the flow of their messaging based on the actions and behaviour of the client.



A single access point


While handling multiple clients, logging in and out of accounts can be a hassle,. Traditionally, an agency purchases different plans for all the clients, and goes back-and-forth between accounts to send email campaigns on their behalf. Marketing agencies must look for tools that allow them to access all the client and campaign information from a single place, using a single log-in.   



Easy client management system


One of the most challenging aspects of client management is handling licenses. Instead of buying individually for every account and managing them separately, the better way is to purchase them in bulk and then assign them accordingly. Zoho Campaigns agency edition allows you to do that!


More importantly, if there is a situation where a client decides to end their relationship with your agency, licenses kept aside for them will not be wasted as they can be re-allotted to the other clients.



Smart content management

Creating a template from scratch for all the clients consumes a lot of time. Utilize Zoho Campaigns' agency edition's exclusive "push template". Simply design a template in your parent account and save it in your 'Templates Library'. Using the exclusive Push button, you can send the template to your desired clients. 

    Zoho Marketing Automation
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