I am working to match our company's philosphy with Zoho CRM and could use some advice...

When would you want to convert a Lead to a Comany/Contact & Create a Deal. We have a couple different scenarios in our business that I have listed below.

Scenario A)  Lead has relevance to our business and has the potential to bring us business in the future, BUT there is no current deal on the table being discussed

Scenario B)  Lead has relevance to our business and there IS a current deal being discussed.

Scenario C)  Lead has relevance to our business. They would not directly bring us deals, but may act as an Associate on projects in the future (i.e. Subcontractors or Architects on projects, but not the Investor or General Contractor)

My main confusion is Scenario A....would I leave them in the Lead space, continue to nurture the Lead and wait to convert until there is an opportunity on the table? Would I create a Contact manually or wait until Conversion?

Scenario's A & B seem pretty straight forward in moving these records out of the Lead space and into Company/Contact with or without a Deal.

I appreciate any help. Please let me know if you need any further clarification. I am aware there may not be a perfect answer, but other perspectives would be very helpful.

Thanks!
Trevor