Why are Zia's "enriched data" suggestions so often so completely unhelpful?

Why are Zia's "enriched data" suggestions so often so completely unhelpful?

  1. I've had Zia suggest information from another person who lives in another country -- and Zia knows that, because it can see that the person in the CRM and the person it's suggesting have completely different addresses.
  2. I've had Zia suggest information from another company who happens to share ONE part of a company name -- e.g. for "Excellent Insurance Corp." it will suggest some random place called "Excellent Diner". This especially happens with social media suggestions.
  3. I've had Zia suggest information from a company that shares *zero* information with the record I'm looking at -- and naturally it offers to "correct" the phone number, address, email etc. by replacing all the information completely.
  4. I've had a record in which I have a company website in the record; does Zia go to that website and grab the phone number, mailing address, and all the social links prominently displayed in the site's header? Nope. I get nothing.
  5. I've had Zia suggest information for a person from "FindAGrave.com", and suggest not only the dead person's details but inform me that the cemetery URL is the person's website.
The annoying thing is that *I* could Google search a person or company's name and just plug in whatever the first result comes up. Zia is supposed to be doing something more than that, or else it's not saving anyone any time. I would say a good 80-90% of the time it comes up with these "false positives" that really obviously don't have anything to do with the record I'm looking at.

The only stupider thing it sometimes does is not find someone who *is* easily findable. When I take matters into my own hands and do a Google search, the first result will be a person or company who -- based on exact matches of mailing address or phone numbers -- is clearly the same as the record. How did Zia not find this?

I've pretty much given up on enriched data now because I have so little confidence it will turn up the correct results -- or save me any time if it does, as I'll inevitably have to check its work since it's so often wrong.

Even after years of in place, this feature still doesn't seem ready for prime-time, Zoho. Do you have any plans to make it better?