Why I'm seeing theese labels

Why I'm seeing theese labels

Dear,

In the CRM screens I see function names instead of labels as pictured below next to the big red arrows. Can you help me to find what settings should I take to get back to properly view the application.

I'm using Windows 7 Professional SP1 64bit, Google Chrome Version 41.0.2272.118 m (64-bit)

Thank you

Carlos Joviano