Workflow matching condition of triggered lead

Workflow matching condition of triggered lead

I'm hoping to save myself some time.  When I update certain fields of a lead I'd like to also update the same field of leads that have the same Company and Location. 

For example:

The lead has responded to an email stating their company does not have an interest in our service.  I update their status to Not Qualified.  I'd like to update other prospected leads from the same company and same location to match the same lead status.

How can I do this?