Zoho Campaigns, as a marketing solution for the ecommerce industry

Zoho Campaigns, as a marketing solution for the ecommerce industry

As a user of Zoho Campaigns, you've probably seen the ecommerce module inside the product. 



 

Understanding that email marketing and ecommerce go hand-in-hand, we wanted to make Zoho Campaigns more effective for ecommerce email marketers. That's why a lot of ecommerce-centric updates were done in recent times. While our think tank and developers are invested in adding more capabilities, I thought I'd elaborate where Zoho Campaigns stands as a marketing solution for ecommerce email marketers right now. 

 

Integration options 

 

As you may know, the first step in realizing this benefit is connecting your store with Zoho Campaigns. Online stores built using BigCommerce, Shopify, WooCommerce, and Zoho Commerce can be integrated with Zoho Campaigns. 

 

The big picture 

 

Now, let's look at the challenges that Zoho Campaigns' ecommerce solution solves for you. 


1. Effective communication 

 

Today's customers have reached a point where they want emails to be uniquely tailored to their needs. However, it's difficult for an ecommerce marketer to send tailored emails to every customer considering the pace at which the industry operates. This is where Campaigns' drag-and-drop workflows enters the picture. 



 

With workflows, you can envision how your customers would interact with your emails, design a complete journey, and completely automate it. The flexible and customizable nature of the workflows means you can build email journeys specific to your needs. To make things easier for you, we've designed ready-made workflow templates for abandoned carts and purchase follow-ups. 



 

2. Target marketing 

 

The chances of having repeat sales from your customers increase when you target them based on their behavior. For that, however, you need to have easier access to their behavior data. When your store is run in conjunction with Campaigns, harnessing your customers' behavior data becomes a breeze. The data is instantly pulled in by Campaigns once you create segments. 



 

Some of the predefined segment fields that are available in Campaigns are: 


       1. Total number of orders made 
       2. Average amount spent 
       3. Average amount spent per order 
       4. Items purchased
       5. Items not purchased 
       6. Date of last order 

 

3. Promotional content 


Ecommerce is now a category in your pre-designed template gallery. All the templates are designed by taking into account the various communication needs in the ecommerce sector. The components of the drag-and-drop editor enable you to pull in your store-generated coupons and product images to the chosen newsletter template with ease. 




 

There's also a provision to automatically attach the pictures of abandoned products when the follow-up is done through workflows.

 

4. Reports 

 

Because Campaigns tightly integrates with your store, you get to see marketing-specific as well as store-specific reports. Even better, the monetary conversion of each email campaign is tracked. 




 P.S: As of now, BigCommerce integration is available only for the US DC. 

I hope this helped! Do try our ecommerce solution and share your feedback in the comments below. 




Regards, 

Aravindhan S

 



      Zoho Marketing Automation
            • Sticky Posts

            • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

              If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 
            • Focus Group Webinar - Integrating Zoho CRM and Zoho Campaigns

              Zoho CRM allows businesses a platform to manage sales, end to end. Zoho Campaigns manages email marketing through designing, customizing, and delivering communications. With one simple integration, wouldn't it be great to use these functionalities in
            • Tip of the week 03 - Sending emails in batches

              Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
            • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

              Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
            • Tip of the week 08 - Deliver rewarding emails to your subscribers

              If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with

            Zoho Pagesense Resources

              Zoho SalesIQ Resources



                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources



                        Zoho CRM Plus Resources

                          Zoho Books Resources


                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources


                                  Zoho Sprints Resources


                                    Qntrl Resources


                                      Zoho Creator Resources


                                        Zoho WorkDrive Resources





                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now