Zoho Campaigns - Community meetups in the US (Midwest)
Hello everyone,
Zoho Campaigns team is under way and ready to have a closed group meetup with you all. Join us for our next round of community meetups in the US from September 10, 2019 - October 3, 2019. We've got product demos and smart email marketing tactics to help you through every step of your email marketing. We can't wait to meet you all!
Cities: Houston, Austin, Dallas, Phoenix, Denver, Salt Lake City, Minneapolis, Indianapolis, Novi-Detroit, Cleveland, Chicago
Topic: How to enhance customer engagement with smart email marketing
Here's the agenda:
- Introduction to Campaigns Community Learning
- Customer relationship with email marketing
- What makes a good email campaign?
- Crafting personalized emails
- Integrating your CRM system with Zoho Campaigns
- Smart email marketing for maximized customer engagement
- How to send emails that make your recipients react
- Delivering emails straight to recipients’ inboxes
- Email optimization techniques for better open rates
- Automated series and workflows for targeted engagement
- Q&A and Networking
By attending these meetups, you can learn from the product experts how to smarten up your email marketing strategies. Also, a few of the best practices and tips that we follow here at Zoho Campaigns.
Date, Time & Place:
1. Houston, Texas
September 10, 2019 | Tuesday | 3:00 PM - 5:00 PM
More details and registration:
2. Austin, Texas
September 11, 2019 | Wednesday | 3:00 PM - 5:00 PM
More details and registration:
3. Dallas, Texas
September 12, 2019 | Thursday | 3:00 PM - 5:00 PM
More details and registration:
4. Phoenix, Arizona
September 17, 2019 | Tuesday | 3:00 PM - 5:00 PM
More details and registration:
5. Denver, Colorado
September 18, 2019 | Wednesday | 3:00 PM - 5:00 PM
More details and registration:
6. Salt Lake City, Utah
September 19, 2019 | Thursday | 3:00 PM - 5:00 PM
More details and registration:
7. Minneapolis, Minnesota
September 24, 2019 | Tuesday | 3:00 PM - 5:00 PM
More details and registration:
8. Indianapolis, Indiana
September 26, 2019 | Thursday | 3:00 PM - 5:00 PM
More details and registration:
9. Novi-Detroit, Michigan
October 1, 2019 | Tuesday | 3:00 PM - 5:00 PM
More details and registration:
10. Cleveland, Ohio
October 2, 2019 | Wednesday | 3:00 PM - 5:00 PM
More details and registration:
11. Chicago, Illinois
October 3, 2019 | Thursday | 3:00 PM - 5:00 PM
More details and registration:
We look forward to seeing you all at the meetups to learn together and get deeper insights on email marketing.
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Topic Participants
Annet M
rnanfito
Umashankar | Zoho Campaigns
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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