Zoho Campaigns Twitter chat - 'Remote working & email marketing' on 2nd April, 2020
Hello, everyone!
Hope you're all staying safe and keep yourselves healthy.
We've got some news to help you spend this social distancing period productively. We’re up next with our next live Twitter chat, that’ll take place on 2nd April, 2020, Thursday, from 10:30 AM to 11:30 AM PT.
What's it?
It's a live chat on Twitter—we ask you a question, and you reply to the question with your answer. We'll have a couple of experts such as industry specialists, partners, and knowledgeable speakers, taking part in the session too. Be sure to share as well as gain more information through this chat session.
The theme for #ZCampaignsChat is going to be—A dive into remote working and email marketing
When?
2nd April, 2020 | Thursday | 10:30 AM to 11:30 AM PT.
How to take part?
- Read the questions Q1, Q2,… that we post with the hashtag #ZCampaignsChat
- Tweet your answers as A1, A2,… with the same hashtag.
- See the other opinions that people bring in for the questions.
- Don’t divert the conversation by adding any new questions.
- Follow the hashtag to keep a track of marketing automation discussions.
What do I need to know in prior?
Bring in your love and interest for email marketing, knowledge sharing, and collaboration with others! :)
But, apart from that, we've also got some simple rules (really easy, we promise!) for you to keep in mind:
- Use the hashtag without fail while answering.
- For question Q1, give your answer as A1. Q2 -> A2, Q3 -> A3, and so on...
- Please be courteous while you tweet. No outrageous, condescending, or offensive comments, anytime during the chat.
- Don't share long, windy links that take people to random websites. No additional questions too.
- Please don't advertise any product. We're looking into building a close network that only focuses on knowledge sharing and lifting each other up with learning.
We look forward to seeing you all during the chat!
Cheers,
Aishwarya
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Topic Participants
Aishwarya Ashok
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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