Zoho CRM 2020 Feature Edition - Post One

Zoho CRM 2020 Feature Edition - Post One

The much awaited Zoho CRM 2020 feature edition is here! 
Our exciting new set of features will help you to:
Download the help documents and read more about the 2020 features here.

Understand customers' expectations
Businesses are now more focused on understanding customers' behavior and putting their interests first in order to provide a personalized experience. One can leverage their existing customer data to draw meaningful insights and use them to provide superior services. 
Zoho CRM offers some new features that can help you understand your customer's behavior. 

Segmenting customers based on their purchase history (RFM model): Observing your customers' buying patterns, like the products they frequently purchase, the amount they spend, and their time of purchase can give a deeper understanding of their preferences and interests. These attributes can be captured in Zoho CRM as RFM (recency, frequency, monetary) metrics. Segmentation uses the past purchase pattern to categorize the customers into homogeneous groups that indicate which customers need immediate attention and which ones are loyal.

Studying customer traits and sales trends (Cohort analysis): Monitoring the buying pattern of customers for a set period can help you identify their interests and preferences, which can be used to pitch the right products or services and increase sales. For example, you can use the segment-based cohort to analyze the customer behavior in an end-of-season-sale and deduce the products that sell more in a season and understand which categories are more popular among your customers. In upcoming sales, you can focus more on those products and invest wisely in marketing campaigns. 
Likewise, you can observe the lead conversion or deal closure pattern for a few months to see if there is a dip, and take corrective actions to mitigate the problem. For example, below is a time-based cohort that highlights the months in which less deals were closed. You can investigate the conversion rate and ascertain if the problem exists in the follow-up process or in the customers' lack of
interest in overtime. 

Group customers using combinations of attributes (Quadrant analysis): Dividing customers into different groups based on a combination of attributes can help determine which attributes have more impact on customer satisfaction and lead to repetitive purchasing behavior. Based on the results, you can align your available strategies to increase customer satisfaction and retention. For example, a company that sells products to different industries can group customers based on purchase patterns, amount spent on purchases, time taken to close a deal, and product preference. This analysis can be used to identify: 
  • The right product for an industry
  • Which industry to concentrate on
  • The suitable time to launch a product and more.....

      Zoho Marketing Automation
              • Sticky Posts

              • New capabilities added to Zia's Email Intelligence

                Dear All,   Greetings! We are excited to present a couple of new capabilities and some enhancements to the existing features of Zia's Email Intelligence.   Zia explores incoming emails and highlights different insights like email intent, email sentiments,
              • [Early Access - Updated to LIVE] Introducing the Canvas Design Studio.

                Greetings Customers!   Before we kick back and enjoy the holidays, we'd like to make a post about our next big thing. In January 2021, Zoho CRM will be launching its magnum opus for delivering world-class user experience - here's a sneak peek of what's
              • Gamescope is leveling upto Motivator for Zoho CRM

                Hello,   As you are aware, we recently made Motivator for Zoho CRM available for Zoho One, CRMPlus and CRM Ultimate editions. Since Motivator has all the features of Gamescope and even more advanced gamification, we are planning to EOL Gamescope on 30th
              • Focus Group Webinar - Integrating Zoho CRM and Zoho Books

                This month's edition from the Zoho CRM Integration Focus Group series is set around Zoho Books. One major need for this integration is the singular UI it provides, from where both sales and finance operations can be performed. This works better than switching
              • Recurring Events Not Appearing in "My Events" and therefore not syncing with Google Apps

                We use the Google Sync functionality for our events, and it appears to have been working fine except: I've created a set of recurring events that I noticed were missing from my Google Apps calendar. Upon further research, it appears this is occurring

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now