Zoho Marketing Automation

Zoho Campaigns

Description

Helps you create & run full-funnel marketing, beyond email and sms marketing. For instance, landing pages, WhatsApp, social media, and lead lifecycle management, amongst others.

Used for creating, sending, and tracking email  & sms campaigns. Primary focus is on delivering targeted and engaging email messages.

Marketing Campaigns

Email, WhatsApp, SMS, social media, webinars

Email and SMS campaigns.

Lead Qualification

Lead segments, lead scoring (advanced- web behaviour based, field based, email activity based scoring), custom lead stages, assign tags.

Lead segments, lead scoring (email activity & workflow).

Automation

Automate communication, segment audiences, nurture leads, and qualify with Journeys. Leverage templates, triggers, and generate detailed reports.
Journey X-ray reports to analyse the least and most engaged path chose by contacts.

Crafts workflows for campaigns based on user behaviours and email responses with pre-built templates.

Analytics

Track pages, identify sources, set goals with reports. Generate custom links for source tracking and insights into impactful channels.

Generates reports for email campaigns but website analytics are not available.

Marketing Planner

Set goals, plan campaigns, track progress, and collaborate seamlessly with detailed insights using the online planner, ensuring optimal budget control and successful marketing operations.

Doesn't offer distinct marketing planner. you can schedule campaigns. seek team approvals, and specify access for each team member

Lead Generation

Signup forms, Pop-up forms, and Landing pages

Does not offer landing pages and pop-up forms, but it does allow for the deployment of signup forms.