Zoho Support Requests Integration with Zoho CRM

Zoho Support Requests Integration with Zoho CRM

In a forum titled "Real CRM integration in Support", Lawrence (a Zoho Support Employee)states that Zoho CRM and Support currently have the "Ability to see support ticket of Contacts and Accounts in Zoho CRM, without necessarily having a Zoho Support license."  

How is the above accomplished because when I try allow my team to view support tickets in Zoho CRM, the system tells me I need a license for each Non-Zoho Support User.
 
Zoho Support has no value for us if we can't share support requests information with Account Owners and Non Support Users. One should not need 2 separate licenses to view this information. If I am a sales manager and want to view what sort of support issues my customer is experiencing before I call them, I should not have to buy a separate Zoho license to do this. If we do, we will have to find another complete solution.