Events are all about people, and it takes a substantial amount of marketing and promotion to bring in a crowd. By adding promo codes to your marketing mix, you can incentivize...
Your event markets your brand and gives it the exposure it needs to sell your product or service. And that's why branding is given a lot of (if not the most) importance in eve...
An easy way to add more elements or information to your event microsite is to use custom sections. Custom sections provide you with a space to plug in, embed, or replace exist...
The event gallery on the microsite gives your attendees a space to share their experience through pictures. These pictures can show other attendees what transpired at the even...
Having one place where you can run sessions, promote networking, and drive attention to exhibitor booths can help increase engagement at events. In Zoho Backstage's Virtual Sp...
When hosting events that require you to know which attendees will take part, vetting ticket registrations before the event is necessary. Having an approval process for your ti...
Company events have become one of the most popular and useful tools for team-building, networking, and more, so many organizations host multiple events throughout the year. Wi...
Having a captive audience that is completely focused on what you're saying and not distracted by taking notes or reading slides can help you deliver more effective presentatio...
Growing your event audience requires you to know both who they are and how to reach them effectively. Once you've figured out your target audience, it's time to get people tal...
In recent months, we’ve written quite a bit about how you can host virtual events with Backstage, from conducting virtual sessions and integrating with webcast services to vir...
An event microsite can function as a one-stop-shop to help anyone find out important details about your event. It can include the purpose of hosting the event to let people kn...
Anyone who’s hosted an event will know how unpredictable they are and how chaotic they can get. That’s why a lot of time is spent in planning every aspect of the event—team me...
You can measure your event’s performance on two parameters, the ROI and the “experience” it gives attendees. While the former might seem more important at first glance, it’s t...
According to a recent survey by Markletic, two of the biggest challenges organizers face when hosting online events are attendee engagement and interaction. Where in-person ev...
The success of your event depends on your marketing strategy; the more visible your event is, the more the people who'll register for it. That's why it's important to have an ...
Feedback forms are great tools to know what your audience thought at the end of your session. Enabling attendees to provide input that is useable is fundamental when it comes ...
People love taking photos at events. A quick selfie with a speaker, exaggerated poses near fancy signage, and planned-to-the-tee candid shots—we've all either done these at ev...
An event organizer's job isn't over with the completion of the event. Some might even say the toughest task is yet to come—measuring the event's success and its ROI. As organi...
Hosting an event is no small deal. It can take a lot out of you – mentally, physically, and, most importantly, financially. To cover event expenses and compensate for a limite...
For most event organizers, emails are the primary—if not the only—communication channel. Whether updating attendees with the latest event information before the event or stayi...