Google Analytics: Advanced Reporting Connector
General
1. What is Zoho Analytics?
Zoho Analytics is an on-premises reporting and business intelligence application that helps you analyze your IT data and create insightful reports & dashboards for informed decision-making. It offers the following important capabilities:
Import data from local files, web feeds, local and cloud databases, and cloud storage/drive.
Displays data in an easy-to-view excel format.
Build custom reports and dashboards easily, with the drag-and-drop report builder.
Supports powerful visualizations in the form of charts, pivot tables, summary views, tabular views, and dashboards.
Generate reports and KPIs in seconds with Zia, Zoho Analytics' intelligent analytics assistant powered by Machine Learning and Artificial Intelligence.
Create custom formulas using the built in formula engine that contains a wide range of mathematical, statistical and logical functions.
Share reports and dashboards with your colleagues easily, through a wide range of collaboration features.
Export and publish reports and dashboards in various formats, and configure permissions and filters for the views.
Supports out-of-the-box integrations with a wide number of applications, to give you pre-built reports and dashboards on your application's data within minutes.
2. What is the Zoho Analytics advanced reporting add-on for Google Analytics and how does it work?
The Zoho Analytics advanced reporting add-on for Google Analytics brings in all the capabilities of Zoho Analytics described above, to Google Analytics. It comes with the following features/benefits.
- A full-featured business intelligence (BI) and reporting tool that can slice & dice your Google Analytics data to create any report/dashboard you require.
- Pre-packaged set of 50+ reports and dashboards that anyone using Google Analytics will find great value in.
- Create your own reports and dashboards based on not only your Google Analytics data but also from any other data source (eg., Excel spreadsheets etc) that you would wish to combine with your Google Analytics data.
- Drag & drop based reporting & analysis that could be used by any business user. No technical knowledge required. No scripting/querying required.
- Collaboratively work with your colleagues when creating new reports/dashboards on your Google Analytics data. Easily share & embed the reports you create.
- Schedule and email your reports whenever your want.
- Export your reports as PDF, Excel, CSV, JPG etc files to your desktop and print them for offline consumption.
3. How does the Zoho Analytics add-on for Google Analytics work?
The Zoho Analytics advanced reporting add-on for Google Analytics works as below.
- Google Analytics user creates an account in Zoho Analytics.
- The user configures the Google Analytics account from within Zoho Analytics, by authenticating with their Google Analytics username/password.
- The user initializes the data sync process.
- The data from Google Analytics will be imported into the configured Zoho Analytics account automatically. Depending on the amount of data in Google Analytics, the initial import can take a few minutes to a few hours.
- The data will then be continuously synced between Google Analytics & Zoho Analytics, in the time intervals configured by the user.
- Along with the data from Google Analytics, 50+ insightful & hand-picked reports and dashboards are provided by default.
- The Google Analytics user who configured the add-on, can share the reports to their colleagues and clients.
- New ad hoc reports can be created by the users of the add-on.
- Refer to this slide show to know more about how to setup the Zoho Analytics add-on.
4. What are the default reports & dashboards created by Zoho Analytics, on setting up this add-on?
When you setup/configure the Zoho Analytics add-on, 50+ default reports/dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your Google Analytics data effectively. For example, campaign reports, geo reports, platform/system reports etc.
For more details about the reports supported for Zoho Analytics Advanced Reporting Add-on for Google Analytics, refer the Reporting Features section.
Setup
1. How do I setup the Zoho Analytics Add-on in my Google Analytics account?
Refer to the below slide show for setting up the add-on, with step-by-step instructions.
2. How long should I wait for my Google Analytics data to initially appear in Zoho Analytics?
After configuring the Advanced Analytics in your Google Analytics account, wait for at least a couple of hours for all your Google Analytics data to be imported into Zoho Analytics. You will receive an email when the import/sync is complete and is ready for creating reports over the same.
Once the initial data synchronization is done, subsequent changes to your data in Google Analytics will automatically be synchronized into Zoho Analytics at the scheduled times you have specified during setup.
3. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?
The import/sync process of your Google Analytics data can fail sometimes, due to a variety of reasons. Hence you may receive such mails occasionally. The Zoho Analytics team will look into it immediately and get back to you, after taking the required corrective action.
Case 1: You will receive the Setup Process Failed mailwhen there is a failure during the initial fetch. In this case we request you to:
- Open the workspace in which you have setup the add-on.
- Select the Data Sources button from the side panel, and if multiple connectors are setup, select Google Analytics from the options listed.
- In the Data Sources tab that appears click the Retry Now link.
- If the issue persists, please write to onprem-support@zohoanalytics.com. We will look into it and get back to you immediately.
Case 2: You will receive the Synchronization Failed mail if there is any failure during the data synchronization process between Google Analytics and Zoho Analytics, after the initial setup & import of data. This might be a momentary failure due to any internal issues. This import schedule will get suspended if there are five successive failures.
4. What data from Google Analytics will be synchronized from Google Analytics into Zoho Analytics workspace?
The below Google Analytics data will be synchronized by default into Zoho Analytics.
| Zoho Report Table | Fields (Columns) |
| AdWords | Dimensions: Date, Destination URL, Distribution Network, Campaign, Ad Group, Ad Content, Keyword Metrics: Sessions, Bounces, Impressions, Clicks, Cost, Transactions, RPC |
| Event Tracking | Dimensions: Date, Page, Landing Page, Event Category, Event Action Metrics: Total Events, Unique Events, Event Value, Sessions With Event |
| Geo | Dimensions: Date, Landing Page, Sub Continent, Country, Region, City Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time on Page |
| Goal | Dimension: Date, Completion Location, Previous step 1, Previous step 2, Previous step 3 Metrics : Starts, Completions, Value, Sessions are the metrics |
| Network | Dimensions: Date, Landing Page, Network Domain, Service Provider Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
| Page Tracking | Dimensions: Date, Page, Page Title, Landing Page, Next Page, Previous Page, Exit Page Metrics: Users, Sessions, New Users, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
| Platform or Device | Dimensions: Date, Landing Page, Browser, Browser Version, Language Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
| System | Dimensions: Date, Landing Page, Device Category, Operating System, Operating System Version, Screen Resolution Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
| Traffic Sources | Dimensions: Date, Traffic Page, Campaign, Referral Path, Source, Medium, Keyword Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
| Users | Dimensions: Page, Landing Page, User Type, Session Count, Days Since Last Session, Session Duration Bucket Metrics: Users, Sessions, Session Duration, Organic Searches, Bounces, Pageviews, Unique Pageviews, Entrances, Exits, Time On Page |
5. Can I add custom columns or new fields?
No, you can't add custom columns or new fields to the Google Analytics workspace tables in Zoho Analytics, as of now. We plan to support custom fields/columns in a future update.
6. Can I edit the Google Analytics - Zoho Analytics setup?
Yes, you can edit the setup by following the steps below:
- Log in to your Zoho Analytics account (the administrator account in which Google Analytics was set up).
- Open the Google Analytics workspace for which the settings has to be modified.
- Select the Data Sources button from the side panel, and if multiple connectors are setup, select Google Analytics from the options listed.
- In the Data Sources tab, click Edit Setup.
- Modify the setup settings and click Save
7. How do I access the reports created in Zoho Analytics?
Once the initial data import/synchronization between Google Analytics and Zoho Analytics is completed successfully, you can start accessing the reports created in Zoho Analytics, and also create your own reports & dashboards.
- If you are the Google Analytics user who configured the Zoho Analytics add-on (the administrator of the account), log in to your Zoho Analytics account, and open the required Google Analytics workspace directly.
- For the other Google Analytics users of the organization, the administrator has to enable sharing to your account in the Zoho Analytics add-on. Refer the How to Share Reports & Dashboards question to know about how to share reports and dashboards to other users in this add-on.
8. How do I create my own reports with this add-on?
You can easily create custom reports in the form of charts, pivot tables, summary and tabular views in Zoho Analytics. Click the corresponding links to learn more about creating reports. These reports can also be organized together to form intuitive dashboards. Refer this documentation to learn more about creating dashboards.
9. Who has access to the reports I create?
By default, the reports you create are accessible only to you. However, you can share the reports with your colleagues using the Sharing options available in Zoho Analytics. Refer the How to Share Reports & Dashboards question.
10. What are the profiles (modules) on which I could create reports using this add-on?
You can choose data from the following profiles of Google Analytics to be synced with Zoho Analytics.
- AdWords
- Event Tracking
- Geo
- Goal
- Network
- Page Tracking
- Platforn or Device
- System
- Traffic Sources
- Users
Each of the above profile's data is stored as a 'Table' in Zoho Analytics. Default reports are based out of the above profiles (tables). You can create your own reports & dashboards over the above profiles.
11. Will other data from Google Analytics be supported, for report creation through this add-on. When?
We plan to support synchronization of more Google Analytics data (like e-commerce etc) in the near future. Support for other data will also be prioritized based on user demand.
12. On whose account will the Zoho Analytics add-on be setup?
It will be setup in the Zoho Analytics account that the Google Analytics user creates, and uses as part of the setup process. It is this account which will serve as the master admin account of Zoho Analytics.
13. Can I transfer my Zoho Analytics Advanced Analytics setup to another admin account?
At present, we do not provide this option in the user interface. If you require this transfer, please mail us at onprem-support@zohoanalytics.com. We will get your requirements and handle this.
14. How can I remove the setup?
To remove the setup,
- Log in to your Zoho Analytics account.
- Open the corresponding Workspace.
- Select the Data Sources button from the side panel, and if multiple connectors are setup, select Google Analytics from the options listed.
- In the Data Sources tab that opens, click the Settings icon and select Remove Data Source.
Reporting Features
1. What are the report types supported by Zoho Analytics?
Zoho Analytics supports a wide variety of reports.
- Charts
- Pie
- Bar
- Stacked bar
- Line
- Scatter
- Area
- Stacked Area
- Web
- Funnel
- Doughnut
- Combination Chart
- Pivot tables (Matrix Views)
- Summary view
- Tabular view
- Dashboards (multiple reports arranged in the same page)
2. What are the default reports & dashboards created by Zoho Analytics, on setting up this add-on?
When you setup/configure the Zoho Analytics add-on, 50+ default reports/dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your analytics data.
You can quickly review the default reports that would be created, from the sample workspace listed below:
https://reports.zoho.com/ZDBDataSheetView.cc?DBID=779360000003326003
For more details about the reports supported for Zoho Analytics Advanced Reporting Add-on for Google Analytics, refer to Reporting Features section.
3. Can I modify the default reports that have been created by the Zoho Analytics add-on? If so, how?
Yes, you can modify the default reports. If you are the Google Analytics administrator who set up the Zoho Analytics add-on, or a Workspace Admin, click the Edit Design button in a report's toolbar and you will be able to make the changes.
If you are just a user who's been shared the report, click Save > Save As and save the report as a new report. You can edit this copied report now.
4. What are Formulas in Zoho Analytics?
Formulas, as the name indicates are calculations (metrics) that you could define in Zoho Analytics to help you create the required reports. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports. You can create formulas as easy as you would create a formula in a Spreadsheet like Excel. Refer Adding Formulas in Zoho Analytics to know more.
5. What are the default formulas added in the 'Google Analytics' workspace, on setting up this add-on?
The below table lists all the default formulas that will be created in the Google Analytics workspace by default. You will find these formulas pretty useful, in creating reports & dashboards in Analytics Plus. These formulas are also used in the reports created by default in your workspace. You can view them by selecting the corresponding table and clicking Add -> Edit Formulas in the toolbar.
The below table lists all the default formulas that are created in the AdWords table:
| Formula Name | Formula Type | Formula | Description |
| CPC | Custom | sum("AdWords"."Cost")/ sum("AdWords"."Clicks") |
Cost Per Click |
| CTR | Custom | 100*sum("AdWords"."Clicks")/ sum("AdWords"."Impressions") |
Click Through Rate |
| CPT | Custom | sum("AdWords"."Cost")/ sum("AdWords"."Transactions") |
Cost Per Transaction |
The below table lists all the default formulas that are created in the Event Tracking table:
| Formula Name | Formula Type | Formula | Description |
| Events per Sessions with Event | Aggregate | sum("Event Tracking"."Total Events")/sum("Event Tracking"."Sessions With Event") | Sums up the events and divides by the sum of sessions with event |
The below table lists all the default formulas that are created in the Geo table:
| Formula Name | Formula Type | Formula | Description |
| % Exits | Aggregate | sum("Geo Network"."Exits")/sum("Geo Network"."Pageviews") | Sums up the exits and divides by total pageviews, and expresses as percentage |
The below table lists all the default formulas that are created in the Goal table:
| Formula Name | Formula Type | Formula | Description |
| Abandons | Custom | "Starts" - "Completions" | Proivdes the number of visits abadoned after starting the goal. |
| % Goal Completions | Custom | ("Goals"."Completions"/"Goals"."Starts")*10 | Calculats the percentage of goal completion. |
| Converstion Rate | Aggregate | sum("Goals"."Completions")/ sum("Goals"."Sessions")* 100 |
Calculates the conversion rate. |
| Abandon Rate | Aggregate | sum("Goals"."Abandons")/ sum("Goals"."Starts") |
Calculates the abandon rate. |
The below table lists all the default formulas that are created in the Page Tracking table:
| Formula Name | Formula Type | Formula | Description |
| Bounce Rate | Aggregate | 100*sum("Page Tracking"."Bounces")/sum("Page Tracking"."Sessions") | Sums up the bounces and divides by the sum of sessions, and expresses as percentage |
The below table lists all the default formulas that are created in the Platform or Device table:
| Formula Name | Formula Type | Formula | Description |
| Browser with Version | Custom | concat_ws( ' ',"Browser","Browser Version") | Joins (concatenates) the browser name and version strings, and presents as a single string |
The below table lists all the default formulas that are created in the System table:
| Formula Name | Formula Type | Formula | Description |
| OS with Version | Custom | concat_ws(' ',"Operating System","Operating System Version") | Joins (concatenates) the OS name and version strings, and presents as a single string. |
The below table lists all the default formulas that are created in the Traffic Sources table:
| Formula Name | Formula Type | Formula | Description |
| Sessions Per User | Aggregate | sum("Traffic Sources"."Sessions")/sum("Traffic Sources"."Users") | Sums up the sessions and divides by the sum of users |
The below table lists all the default formulas that are created in the Users table:
| Formula Name | Formula Type | Formula | Description |
| Bounce Rate | Aggregate | 100*sum("Users"."Bounces")/sum("Users"."Sessions") | Sums up the bounces and divides by the sum of sessions |
| Avg Session Duration | Aggregate | sum("Users"."Session Duration")/sum("Users"."Sessions") | Sums up the session duration values (in seconds) and divides by the sum of sessions |
| Pages per Session | Aggregate | sum("Users"."Pageviews")/sum("Users"."Sessions") | Sums up the pageviews and divides by the sum of sessions |
| Sessions per User | Aggregate | sum("Users"."Sessions")/sum("Users"."Users") | Sums up the sessions and divides by the sum of users |
6. How do I create my own custom formulas in Zoho Analytics?
Refer to the Adding Formulas in Zoho Analytics help page.
7. Can I add/modify data to the Google Analytics tables from within Zoho Analytics?
No, you cannot. Data from Google Analytics gets automatically synched into Zoho Analytics tables. You cannot edit any of this data or add new data records from within Zoho Analytics.
8. Can I add new columns to the Google Analytics tables from within Zoho Analytics?
No, you cannot add new columns. But you can add Formula Columns and Aggregate Formulas (i.e., calculated fields) to these tables to help you create powerful reports. Refer Adding Formulas in Zoho Analytics to know more.
9. Can I add new data tables in this Workspace to create reports & dashboards?
Yes, you can add new data tables. Click New > New Table and you can add new tables to the existing Google Analytics workspace.
With this feature, you can import data from other sources or add them manually into your workspace to analyze and create reports combining this with your Google Analytics data . You can also import data from other business applications like Salesforce etc. With Analytics Plus API you can integrate data from other applications.
Refer:
- How to Import data from files and feeds into Zoho Analytics
- How to Import data from cloud storages & drives
- How to Import data from local and cloud databases
10. Can I combine data from other sources with the data from Google Analytics to create reports and dashboards?
Yes, you can combine data from your other sources with your Google Analytics data for analysis.
To do this, you need to add/import a new data table into the Google Analytics Workspace and then define a look-up to join it with the synchronized table from Google Analytics.
To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Google Analytics along with the data from any other source.
- Open the corresponding table, right click the column header and selectChange to Lookup Column.
- In the Change to Lookup Column dialog that opens, select the column to look up.
- Click Ok
Please do note that you can create Lookup only to columns in the tables that are not from the same data source.
11. What are Query Tables?
Zoho Analytics allows you to pull the data required by writing standard SQL SELET Queries. This feature is called Query tables, using which you can also combine data from different tables and create reports from the same. Click here to learn more..
12. Can I join data from multiple tables to create reports?
Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.
Users, Sharing & Collaboration
1. How do I share the reports in Zoho Analytics with my colleagues?
You can share the default reports provided in the Zoho Analytics add-on and also the reports you create, with your organization employees/colleagues. Refer the Sharing and Collaboration help page for more.
Once you privately share a report to your colleagues they will be able to access the same as you do. Refer this help documentation to know how to access the reports.
Note:
1. If you share the data tables in the Google Analytics Workspace to users, they will be able to create their own reports over the same.
2. If you add a user as a Workspace Admin in the Google Analytics Workspace created in Zoho Analytics, the user will be able access all the data & reports, create new reports and do any operation that you could do on the Workspace.
2. Why are other members in my organization not able to access the reports created?
When you configure the Google Analytics Analytics Plus add-on, the tables and reports will be available only to you, by default. You have to share the Google Analytics workspace with other members of the organization. Only then will the default reports be accessible by those members.
To know more, refer the Sharing and Collaboration help page.
3. How can other members in my organization create reports?
The Google Analytics user who set up the add-on should share the tables present in Google Analytics workspace with other members of the organization. Once this is done, the shared users can create reports based on those tables.
To know more, refer the Sharing and Collaboration help page.
4. Why can't other users edit the reports that I have shared to them?
This is the expected behavior. If the user being shared to is a workspace admin, they can edit the reports. If a normal user wants to edit a report, they can save the report in their account under a different name using the Save As option, after which it can be edited.
5. Can I share the same report created, to multiple users with different criteria associated so that they see different data?
Yes, you can. Refer the this help documentation section to know how this can be done.
6. How can I print the reports & dashboards created in Zoho Analytics?
To print a report/dashboard, please follow the below steps.
- Open the table or report that you want to print.
- Click the Export > Export as PDF.
- Print the Exported PDF file.
If you are a user to whom a report has been shared and you want to take a print of it, ensure you have been provided the Export permission by the Administrator, only then you will be able to print the report.
7. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?
If you are the Administrator of the Analytics Plus connector or a workspace admin, you can schedule reports and dashboards to be emailed automatically. Refer to the email schedule section to learn more.
8. Into what file formats can I export the reports & dashboards created in Zoho Analytics, and how?
Reports and dashboards can be exported in a variety of file formats.
- Charts
- CSV/Excel
- HTML
- PNG/JPEG
- Pivot/Tabular views
- CSV/Excel
- HTML
- Dashboards
- HTML
You can export a report/dashboard in Zoho Analytics as follows.
- Select the Report/Dashboard to be exported in Zoho Analytics.
- Select Export -> Export this View from the toolbar.
- Follow the instructions in the screen and provide the required input to export the report(s) selected.
9. How do I embed my reports in my website, intranet, blog or presentation?
You can easily embed the reports & dashboards created in Analytics Plus in your website, web application or blog. Refer this documentation to know more.
Help & Support
1. How do I get technical support on Zoho Analytics add-on?
We offer 24x5 technical support (Monday to Friday). If you need our assistance, kindly mail your questions to onprem-support@zohoanalytics.com.
You can also reach us on our toll-free numbers:
- United States: +1 408 454 4202
- India: +91-44-46447058 Extn: 6222
2. Can I have someone from Zoho do a demo of this add-on to me?
Yes, certainly. Register for a demo in this page.
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