Note:
Zoho Analytics is an on-premises reporting and business intelligence application that helps you analyze your IT data and create insightful reports & dashboards for informed decision-making. It offers the following important capabilities:
Import data from local files, web feeds, local and cloud databases, and cloud storage/drive.
Displays data in an easy-to-view excel format.
Build custom reports and dashboards easily, with the drag-and-drop report builder.
Supports powerful visualizations in the form of charts, pivot tables, summary views, tabular views, and dashboards.
Generate reports and KPIs in seconds with Zia, Zoho Analytics' intelligent analytics assistant powered by Machine Learning and Artificial Intelligence.
Create custom formulas using the built in formula engine that contains a wide range of mathematical, statistical and logical functions.
Share reports and dashboards with your colleagues easily, through a wide range of collaboration features.
Export and publish reports and dashboards in various formats, and configure permissions and filters for the views.
Supports out-of-the-box integrations with a wide number of applications, to give you pre-built reports and dashboards on your application's data within minutes.
Zoho Analytics seamlessly integrates with Mailchimp, allowing you to create intuitive reports and live dashboards for a high level view of your data. These reports and dashboards provide detailed insights on various metrics like open rate, conversion rate, best-performing campaigns and more.
Data from the following modules will be synchronized with Zoho Analytics:
After setting up the integration, you might have to wait some time for the initial fetch to complete. Depending on the amount of data in your application, the reports and dashboards might take up to 5 minutes to display all the metrics. If you access the workspace before the initial fetch, it will not display any data.
The import/sync process of your Mailchimp data can fail sometimes, due to a variety of reasons.
Case 1: You synchronization may fail when there is a failure during the initial fetch. In this case we request you to:
Case 2: You will receive the Synchronization Failed mail if there is any failure during the data synchronization process between Mailchimp and Zoho Analytics, after the initial setup and import of data. This might be a momentary failure due to any internal issues. This import schedule will be suspended if there are five successive failures.
You can choose to synchronize your data at the intervals mentioned below:
To edit the connection and synchronization settings, select Data Sources -> Mailchimp from the side panel.
The synchronization summary is displayed with the following data:
Last data sync status: Status of the most recent synchronization from Mailchimp.
Last data sync time: Time at which the most recent synchronization was completed.
Schedule: The frequency of data synchronization between Zoho Analytics and Mailchimp.
Next Schedule time: Time at which the next data synchronization is scheduled to happen
Manual Sync done: Number of times the data has been manually synchronized in a particular day.
To edit the setup, click the Edit Setup link, modify the settings as needed, and click Save.
Yes, you can synchronize your MailChimp data instantly when needed.
To synchronize your data instantly:
It will be set up in the corresponding Zoho Analytics account of the Mailchimp user who has configured this connector.
You can easily create custom reports in the form of charts, pivot tables, summary and tabular views in Zoho Analytics. Click the corresponding links to learn more about creating reports. These reports can also be organized together to form intuitive dashboards. Refer this documentation to learn more about creating dashboards.
Yes, you can. To do this,
Your Mailchimp data will be imported into your workspace. Refer to this setup presentation.
You can configure multiple Mailchimp setups in the same workspace or in a different workspace.
If you wish to import the data in an individual workspace, refer to this question.
To import data from multiple campaigns into the same workspace,
At present, we do not provide an option in the user interface. If you require this transfer, please mail us at onprem-support@zohoanalytics.com and we will do this for you.
Zoho Analytics supports a wide variety of reports, in the form of charts, pivot tables, summary views and tabular views. To know more about the various types of reports, click here. To know more about dashboards and KPI widgets, click here.
Yes. If you are the Server Administrator or a workspace administrator of the workspace in which the integration is set up, click the Edit Design button in a report's toolbar and make the required changes. If you are a user to whom a report is shared, save a copy of the report by clicking Save > Save As, and modify the copied version as needed.
Columns from different Mailchimp modules are joined by default. Therefore, reports can be created over this data by simply dragging and dropping the respective columns in the report builder. Click here to learn more about creating reports.
Formulas are calculations that can be defined using the powerful formula engine in Zoho Analytics, to create required reports. Refer this documentation to know more.
There are several default formulas created based on the Mailchimp modules. To view the default formulas, open the required table, click Add and select the Edit Formulas option.
The following are the default formulas in the Campaigns table:
Formula Name | Formula | Formula Type | Description |
Active Days | Custom | datediff( "Last Open Time","Campaign Sent Time") | Displays the number of days the campaign was active |
The following are the formulas from the Campaigns Vs Members table:
Formula Name | Formula | Formula Type | Description |
Mails Sent | Aggregate | Count("Campaigns Vs Members"."CAMPAIGN_ID") | Total mails sent in each campaign |
Total Hard Bounces | Aggregate | countif("Campaigns Vs Members"."Member Status"='hard') | Displays the total number of hard bounces in the campaign |
Total Soft Bounces | Aggregate | countif("Campaigns Vs Members"."Member Status"='soft') | Displays the total number of soft bounces in the campaign |
Open Rate | Aggregate | (countif("Campaigns Vs Members"."Opens">0)/count("Campaigns Vs Members"."MEMBER_ID"))*100 | Displays the open rate of the campaign |
Bounce Rate | Aggregate | ("Campaigns Vs Members"."Total Hard Bounces"/"Campaigns Vs Members"."Mails Sent")*100 | Displays the hard bounce rate of the campaign |
Soft Bounce Rate | Aggregate | ("Campaigns Vs Members"."Total Soft Bounces"/"Campaigns Vs Members"."Mails Sent")*100 | Displays the soft bounce rate of the campaign |
The following are the formulas from the Clicks table:
Formula Name | Formula | Formula Type | Description |
Campaign Click Rate | Aggregate | sum("Clicks"."Unique Clicks")/(sum("Campaigns"."Emails Sent")*count("Clicks"."URL_ID"))*100 | Displays the total number of clicks from a particular campaign |
The following are the formulas from the List Activity table:
Formula Name | Formula | Formula Type | Description |
Total Members Addition | Aggregate | sum("List Activity"."Subscribes")+sum("List Activity"."Other Adds") | Displays the total number of members to whom the campaign was sent |
Total Members Removal | Aggregate | sum("List Activity"."Other Removes")+sum("List Activity"."Unsubscribes")+sum("List Activity"."Hard Bounces")+sum("List Activity"."Soft Bounces") | Displays the total number of users who were removed due to unsubscription, hard and soft bounced. |
Member Count | Aggregate | "List Activity"."Total Members Addition"-"List Activity"."Total Members Removal" | Displays the total member count available after unsubscription, hard and soft bounces |
Click Rate | Aggregate | (sum("List Activity"."Recipient Clicks")/sum("List Activity"."Emails Sent"))*100 | Displays the click rate of the list |
Open Rate | Aggregate | (sum("List Activity"."Unique Opens")/sum("List Activity"."Emails Sent"))*100 | Displays the open rate with respect to the list. |
Hard Bounce Rate | Aggregate | (sum("List Activity"."Hard Bounces")/sum("List Activity"."Emails Sent"))*100 | Displays the hard bounce rate of the list. |
Soft Bounce Rate | Aggregate | (sum("List Activity"."Soft Bounces")/sum("List Activity"."Emails Sent"))*100 | Displays the soft bounce rate of the list. |
The following are the formulas from the Members table:
Formula Name | Formula | Formula Type | Description |
Member Name | Custom | concat( "First Name", ' ', "Last Name") | Full Name of the Member |
Domain Name | Custom | right("Email",(length( "Email") - indexof( "Email", '@'))) | Provides the domain name |
Is Qualified Domain? | Custom | if(( "Domain Name"='gmail.com' OR "Domain Name"='yahoo.com' OR "Domain Name"='yahoo.co.in' OR "Domain Name"='outlook.com' OR "Domain Name" = 'hotmail.com'), 'No','Yes') |
Displays yes - if the domain is a dedicated domain, displays no if the domain is gmail, yahoo, outlook or hotmail |
Unsubscription Percentage | Aggregate | (Countif("Members"."Status"='unsubscribed')/ Count("Members"."MEMBER_ID"))*100 |
Displays the percentage of users who have unsubscribed. |
Refer to the Adding Formulas in Zoho Analytics help page.
The data from Mailchimp is synchronized with Zoho Analytics automatically, and stored in the form of various tables. Therefore, it is not possible to add data or modify the existing data present in these tables.
No. However, you can add Formula Columns and Aggregate Formulas to these tables, to help create custom reports. Refer this documentation to know more.
To do this, open the Mailchimp workspace, click Create from the side panel and select the New Table / Import Data option. You can integrate with other applications, or choose to import data stored in local files, web URLs, local databases, cloud databases and cloud drives. Click the corresponding links to know more.
Yes. To do this, import or add a new table to the Mailchimp workspace and define a lookup relationship between the added data and the existing data in the workspace. To define a lookup relationship between two tables, it is essential that the tables have at least one column in common between them. Follow the below steps to establish a lookup relationship.
Open the corresponding table, right click the column header and select the Change to Lookup Column option.
In the dialog that opens, select the column from the second table to look up.
Click OK.
Click here to learn more about lookup columns.
Yes, you can join data from multiple tables to create the reports. Refer to the previous question for detailed help on this.
Using query tables, Zoho Analytics allows you to import the required data by writing standard SQL queries. This feature also allows you to combine data from different tables, and create reports from the combined data. Refer this documentation to know more.
You can share the out-of-the-box reports, dashboards and tables, and the ones you create, with other users easily. Refer this documentation to know more.
The Mailchimp workspace can be accessed only by the administrator who set up the integration. To allow other users to access the out-of-the-box reports and dashboards, you can share the reports and dashboards as needed. Refer this documentation to know more. You can also share the entire workspace with a user. Refer this documentation to know more.
Yes. To do this, share the required table with the users with the required permissions and filters.
This is the expected behavior. If the user being shared to is a workspace admin, they can edit the reports. If a normal user wants to edit a report, they can save the report in their account under a different name using the Save As option, after which it can be edited.
Yes, you can do this by creating Variables. This allows you to share the report to several users, with associated filter criteria so that each user can access only the data specific to them. To learn more, refer this documentation.
Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML and Image. Click to know more.
In order to print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML and Image. Click to know more.
Note: If you are a user to whom a report has been shared and you want to take a print, ensure you have been provided the Export permission by the Administrator to the report, only then you will be able to print the report.
Yes, you can easily set up email schedules. Refer this documentation to learn more.
You can easily embed the reports & dashboards created in Zoho Analytics in your website, web application or blog. Refer this documentation to know more.
Technical support is free for all users, even during the trial period. You can contact technical support through:
Yes, please register for a demo using the form on this page.
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