Zoho Analytics is an on-demand reporting and business intelligence solution that helps you derive insights on your business data through its powerful reporting and analytical capabilities. You can create dynamic reports in minutes, with no IT help.
It offers the following important capabilities:
Also, check out our Getting Started Video
The Zoho Analytics Advanced Analytics connector for Salesforce brings in all the capabilities of Zoho Analytics described above for Salesforce data. It comes with the following features/benefits.
As a Salesforce users, subscribing to this connector brings you immense benefits. You get to look at your data in Salesforce in ways you haven't looked at before. Using this Zoho Analytics connector enables you to do powerful analysis of your CRM data and create insightful reports & dashboards. Like, say constructing sales funnels, knowing your sales win/loss rate, knowing your Top 5 / Bottom 5 sales persons, predicting how your sales in different regions is going to be in the following months and quarters, and do much more.
Zoho Analytics' drag-and-drop based reporting is so easy to use that you could create any report or dashboard on your CRM data with no IT help or technical knowledge and share them to your colleagues.
When you setup/configure the Zoho Analytics connector, 100+ default reports/dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your sales performance effectively. For example, sales pipeline report, Top 5 / Bottom 5 sales persons report, Win/Loss % report, sales prediction report etc.
Setting up the Zoho Analytics connector is easy. Please follow the step-by-step instructions in the below presentation.
After configuring your Salesforce account, wait for at least one day for all your Salesforce data to be imported into Zoho Analytics. You will receive an email when the import/sync is complete and is ready for creating reports over the same.
Once the initial data synchronization is done, subsequent changes you make to your data in Salesforce (add, modify, delete records) will automatically be synchronized into Zoho Analytics every day at the scheduled time you have specified during setup.
The daily import/sync process of your Salesforce data can fail sometimes, due to a variety of reasons. And hence you may receive such mails occasionally. No worries. The Zoho Analytics team will look into it immediately and get back to you taking the required corrective action.
Setup Process Failed mail will come when there is a failure during the initial Salesforce - Zoho Analytics connector setup.
Synchronization Failed mail will come if there is any failure during the data synchronization process, run daily, between Salesforce and Zoho Analytics, after the initial setup & import is completed successfully.
Data from the following seven tabs of Salesforce, for which you have read permission, get synced with Zoho Analytics.
Each of the above tabs is stored as a 'Table' in Zoho Analytics. Default reports are based out of the above tabs, for which you have read permission. You can create your own reports & dashboards over the above tabs.
We plan to support synchronization from other CRM tabs too in the near future.
We plan to support synchronization from other Salesforce CRM tabs in the near future. Support for other tabs will also be prioritized based on user demand.
Salesforce data from the following fields, for the tabs you have read permission, will be synchronized by default into Zoho Analytics. You can also include additional columns/fields to synchronize from Salesforce to Zoho Analytics as described in the question below.
The following are the fields that will be synchronized from the Salesforce into Zoho Analytics workspace by default.
Tabs/Modules | Fields |
Account | ID, Account Name, Account Owner, Account Type, Industry, website, Account Owner Id, Tasks Involved, Events Involved, Activities Involved |
cases | ID, Case Owner, Case Owner Id, Case Status, Case Origin, Created Date, Last Modified Date, Days to Closed, Age in Days, Age Tier, Type, Subject, Email |
Contacts | ID, Account ID, Contact Owner, Email, Full Name, Lead Source, Mobile, Contact Owner ID, Created Time, Tasks Involved, Events Involved, Activities Involved, Account Name |
Events | ID, LEADID, CONTACTID, OPPORTUNITYID, Event Owner, Event Owner ID, Subject, Start Date Time, End Date Time, Created Time, Modified Time, ACCOUNTID, Who Id, WhatId |
Leads | ID, Company, Email, Full Name, Mobile, Website, Industry, Lead Owner, Lead Source, Lead Status, Lead Owner ID, Created Time, Converted, Converted Opportunity ID, Tasks Involved, Events Involved, Events Involved, Activities Involved |
Tasks | ID, LEADID, CONTACTID, OPPORTUNITYID, Task Owner, Task Owner Id, Subject, Created Time, Due Date, Status, Modified Time, Who Id, What Id, ACCOUNTID, Call Type, Call Duration (in Seconds), Call Duration (in minutes) |
Users | ID, First Name, Last Name, Alias, User Name, Full Name |
Opportunities | ID, Account ID, Amount, Closing Date, Expected Revenue, Lead Source, Opportunity Name, Opportunity Owner, Stage, Created Time, Opportunity Owner ID, Age in Days, Age Tier, Amount Tier, Probability, Type, Tasks Involved, Events Involved, Activities Involved, Tasks Only, Events Only, Account Name |
Yes, you can add custom columns or new fields. Follow the steps given below to synchronize your custom columns into the Advanced Analytics Connector for Salesforce:
Follow the steps given below to add new fields.
Data will be synced and the new fields will be imported into Zoho Analytics during the subsequent scheduled synchronization. In case you have already set up the Zoho Analytics Connector in your Salesforce account, then you can edit the Zoho Analytics Configuration setup as given in the following question to add the custom fields.
Yes, you can edit the Salesforce-Reports Synchronization setting by following the steps below:
Follow the steps given below to edit the setup from Zoho Analytics.
Yes, you can synchronize the Salesforce-Reports data instantly when needed. You can do this as follow. Login to your Zoho Analytics account.
Once the initial data fetch is successfully completed you will be able to access the tables and default reports in Salesforce workspace. To access this log into your Zoho Analytics account and open the corresponding workspace.
If you are another user of your Salesforce account, but not the one who setup the reports connector, you will see the Salesforce CRM Analytics workspace, only when the workspace is explicitly shared to you.
Refer How to Share Reports & Dashboards
You can easily create your own reports using the drag & drop designer of Zoho Analytics. You can refer to the below presentation to know how to create your own reports & dashboards using Zoho Analytics.
Also, Refer to the Following Video Demos:
For creating your own reports using this connector, Only user who have setup the connector or who has been added as a shared user can create reports over the Salesforce data. Refer How to Share Reports & Dashboards question.
By default, the reports you create are accessible only to you. However, you can share the reports with your colleagues using the Sharing options available in Zoho Analytics. Refer to the How to Share Reports & Dashboards question.
Salesforce user who has read permission for the required table can configure/set up the Zoho Analytics connector. The Zoho Analytics account in which this integration is setup with Salesforce will serve as the master admin account of Zoho Analytics.
Yes, you can do this. If the account in which the trial was configured/setup is not upgraded after trial expiry (i.e. the Salesforce connector was not purchased), then the account will be downgraded automatically to free plan and eventually, the synchronization between Salesforce and Zoho Analytics will also be deleted. In this case you will be able to set up the synchronization in another Zoho Analytics account you need, by purchasing the Connector.
However, you will not be able to trial the Salesforce integration in Zoho Analytics again for the same organization.
Yes, you can change the Salesforce user, from which you want to pull data within your organization.
Follow the steps below to do this:
The new Admin should be a user of the same Salesforce Organization.
At present, we do not provide an option in the user interface. If you require this transfer, please do mail us to onprem-support@zohoanalytics.com. We will get your requirements and handle this.
To remove the setup,
Zoho Analytics supports a wide variety of reports.
When you setup/configure the Zoho Analytics connector, 100+ default reports/dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your sales performance effectively. For example, sales pipeline report, Top 5 / Bottom 5 sales persons report, Win/Loss % report, sales prediction report etc.
Yes, you can modify the default reports. If you are a Workspace Admin or the person who set up the Zoho Analytics connector, click the Edit Design button in a report's toolbar and you will be able to make the changes. If you are just a user who's been shared the report, click the Save As icon and save the report as a new report, and then edit the report as needed.
You can create report of any supported report types with this Zoho Analytics connector. All you have to do is open the appropriate table(s)/tab(s) over which a report is to be created, click New and choose any type of report you would want to create.
Use the intuitive drag-and-drop based designer of Zoho Analytics to create the report required. To know more, view slide show on How to Create Reports? You can also quick view the type of reports & dashboard that are created by default, from the sample given below, to get know the possibilities.
Columns from across different tables can be dragged and dropped to create a report. Refer this slide show on How to Create Reports?
Formulas, as the name indicates are calculations that you could define in Zoho Analytics to help you create the required reports. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports. Refer Adding Formulas in Zoho Analytics to know more.
The below table lists all the default formulas that will be created in the 'Salesforce Reports' workspace by default. You will find these formulas pretty useful, in creating reports & dashboards in Zoho Analytics. Also these formulas are used in the reports created by default in your workspace.
The below table lists all the default formulas that will be created in the Leads table:
Formula Name | Formula Type | Formula | Description |
Activities count | Aggregate | countif(("Lead"."Activities Involved"=1)) | Provides the count of Leads which have one or more Activities involved. |
Converted Lead Count | Aggregate | count(if(("Lead"."Converted"=1),'1',NULL)) | Provides the count of Leads converted into Potentials. |
The below table lists all the default formulas that will be created in the Cases table:
Formula Name | Formula Type | Formula | Description |
Age Tier | Custom | if( "Age in Days" >= 0, if( "Age in Days" <= 60, '1. 0 - 60 days', if( "Age in Days" <= 120, '2. 61 - 120 days', if( "Age in Days" <= 180, '3. 121 - 180 days', if( "Age in Days" <= 360, '4. 181 - 360 days','5. Above 360 days')))), '6. Negative - Not Valid') | Classifies the time spent on a potential/opportunity to close it, into different time period baskets, e.g., within 60 months, within 120 days etc., |
Age in Days | Custom | datediff(if("Case Status" = 'Closed',"Last Modified Date",now()),"Created Date") | Number of days it took for a potential to be closed. If the Closing Date is not available (null), we calculate the days till today from the potential created time. Used for calculating 'Age Tier' and 'Sales Cycle'. |
Days to Closed | Custom | if("Case Status" = 'Closed',datediff("Last Modified Date","Created Date"),null) | Displays the days taken to close a case. |
No. of Closed Cases | Aggregate | countif("Case"."Case Status"='Closed') | Displays the number of closed cases. |
% of Closed Cases | Aggregate | ("No. of Closed Cases"/count("Case"."Id"))*100 | displays the percentage of closed cases. |
The below table lists all the default formulas that will be created in the Tasks table:
Formula Name | Formula Type | Formula | Description |
Call Duration (in minutes) | Custom | round(("CallDurationInSeconds"/60)) | Provides the duration of the calls in seconds. |
Overdue Tasks | Aggregate | countif(("Task"."Due Date"<now()) and ("Task"."Status"!='Completed')) | Provides the count of Tasks which are not completed. |
Overdue Days | Aggregate | sumif(("Task"."Due Date"<now() and "Task"."Status"!='Completed'),datediff(now(),"Task"."Due Date"),0) | Provides the number of overdue days of the overdue tasks. |
Avg Overdue Days | Aggregate | avgif(("Task"."Due Date"<now() and "Task"."Status"!='Completed'),datediff(now(),"Task"."Due Date"),0) | Provides the average overdue days. |
Overdue % | Aggregate | ("Overdue Tasks"/count("Task"."Id"))*100 | Provides the percentage of Overdue Tasks. |
Completed Tasks | Aggregate | countif("Task"."Status"='Completed') | Provides the count of Tasks which are completed. |
The below table lists all the default formulas that will be created in the Opportunities table:
Formula Name | Formula Type | Formula | Description |
Age in Days | Custom | datediff(ifnull("Closing Date",now()),"Created Time") | Number of days it took for a potential to be closed. If the Closing Date is not available (null), we calculate the days till today from the potential created time. Used for calculating 'Age Tier' and 'Sales Cycle'. |
Age Tier | Custom | if( "Age in Days" >= 0, if( "Age in Days" <= 60, '1. 0 - 60 days', if( "Age in Days" <= 120, '2. 61 - 120 days', if( "Age in Days" <= 180, '3. 121 - 180 days', if( "Age in Days" <= 360, '4. 181 - 360 days','5. Above 360 days')))), '6. Negative - Not Valid') |
Classifies the time spent on a potential/opportunity to close it, into different time period baskets, e.g., within 60 months, within 120 days etc., |
Amount Tier | Custom | if( "Amount" >= 0, if( "Amount" <= 10000, '1. 0 - $10K', if( "Amount" <= 20000, '2. $10,001 - $20K', i f( "Amount" <= 30000, '3. $20,001 - $30K', if( "Amount" <= 40000, '4. $30,001 - $40K','5. Above 40K')))), '6. Negative - Not Valid') |
Classifying sales based on $ value (amount of sale made), e.g., upto 10,000, 10,001to 20,000, 20,001-30,000 etc., |
Tasks Only | Custom | if(("Tasks Involved"=1) & ("Events Involved"=0) ,1,0) | Provides the list of Potentials which has only associated Tasks and does not contain any Events or Calls. |
Events Only | Custom | if(("Tasks Involved"=0) & ("Events Involved"=1) ,1,0) | Provides the list of Potentials which has only associated Events and does not contain any Tasks or Calls. |
Forecast Type | Custom | if("Stage" in ('Closed Won'),'Won',i f("Stage" in ('Closed Lost'),'Lost','Open')) |
Provides the forecast of the potential. |
Won Vs Expected Revenue % | Aggregate | sumif("Opportunity"."Forecast Type"='Won',"Opportunity"."Amount")*100/sum ("Opportunity"."Expected Revenue") |
Ratio of sum of sales won and sum of revenue expected. |
Lost Deals Count | Aggregate | count(if("Opportunity"."Forecast Type"='Lost',"Opportunity"."Id",NULL)) | Total number of deals lost |
Won Deals Count | Aggregate | count(if("Opportunity"."Forecast Type"='Won',"Opportunity"."Id",NULL)) | Total number of deals won |
Win Rate % | Aggregate | count(if("Opportunity"."Forecast Type"='Won',"Opportunity"."Id",NULL))*100 /count(if("Opportunity"."Forecast Type" in ('Won','Lost'),"Opportunity"."Id",NULL)) |
Provides the Win Rate (in %) of sales. This is calculated as a Ratio between number of deals won and total number (won + lost) of deals |
Won Amount | Aggregate | sumif("Opportunity"."Forecast Type"='Won',"Opportunity"."Amount") | Total amount of sales won (made) |
Avg Deal Size Won | Aggregate | avgif("Opportunity"."Forecast Type"='Won',"Opportunity"."Amount",NULL) | Average size of sales made |
Avg Sales Cycle | Aggregate | avgif("Opportunity"."Forecast Type" IN('Won','Lost'),"Opportunity"."Age in Days") | The average number of days it takes to close a potential sale (the sale can either be won or lost, but the potential sale shouldn't be in an open state). |
Lost Amount | Aggregate | sumif("Opportunity"."Forecast Type"='Lost',"Opportunity"."Amount") | Predicts the amount lost |
Open Deals Count | Aggregate | count(if("Opportunity"."Forecast Type"='Open',"Opportunity"."Id",NULL)) | gives the count of open deals |
Predicted Pipeline Revenue | Aggregate | "Predicted New Deals Count Next 90 Days"*"Avg Deal Size Last 365 Days" | Predicts the Sales expected in future, based on current pipeline and past trends. |
Predicted New Business - Next 3 Months | Aggregate | ("Win Rate Percentage Last 365 Days"/100)*("Avg Deal Size Last 365 Days")*(("Opportunities Created Last 365 Days"*90)/365) | Predicts the sales that could come from new business (new pipeline), calculated based on past trends. |
Loss Rate % | Aggregate | count(if("Opportunity"."Forecast Type"='Lost',1,NULL))*100/count(if("Opportunity"."Forecast Type" in ('Won','Lost'),1,NULL)) | provides the percentage of loss |
Won Deals Count Last 365 Days | Aggregate | count(if("Opportunity"."Forecast Type"='Won' AND "Opportunity"."Closing Date">subdate(currentdate(),'365'),1,NULL)) | Provides the count of deals won in last 365 days. |
Lost Deals Count Last 365 Days | Aggregate | count(if("Opportunity"."Forecast Type"='Lost' AND "Opportunity"."Closing Date">subdate(currentdate(),'365'),1,NULL)) | Provides the count of deals lost in last 365 days. |
Open Deals Count Next 90 Days | Aggregate | count(if("Opportunity"."Forecast Type"='Open' AND "Opportunity"."Closing Date">=currentdate() AND "Opportunity"."Closing Date"<adddate(currentdate(),90),1,NULL)) | Provides the count of open deals (not closed) whose closing date lies within next 90 days. |
Win Rate Percentage Last 365 Days | Aggregate | ("Won Deals Count Last 365 Days"*100)/("Won Deals Count Last 365 Days"+"Lost Deals Count Last 365 Days") | Provides the percentage of deals won in last 365 days. |
Avg Deal Size Last 365 Days | Aggregate | avgif("Opportunity"."Forecast Type"='Won' AND "Opportunity"."Closing Date">subdate(currentdate(),'365'),"Opportunity"."Amount") | Provides the average of deals won in last 365 days. |
Predicted New Deals Count Next 90 Days | Aggregate | ("Win Rate Percentage Last 365 Days"/100)*"Open Deals Count Next 90 Days" | Predicts the count of Deals expected to be Won in the next 90 days. It is calculated based on Deals Won in the past 365 days. |
Opportunities Created Last 365 Days | Aggregate | count(if("Created Time">subdate(currentdate(),365),1,NULL)) | Provides the count of opportunities created in the last 365 days. |
Activities count | Aggregate | countif(("Opportunity"."Activities Involved"=1)) | Provides the count of Leads with any Activity involved. |
Activities done % for Opportunities | Aggregate | (countif(("Opportunity"."Activities Involved"=1))/count("Opportunity"."Id"))*100 | Provides the percentage of Opportunities which has some activity associated with it. |
Opportunities without Activities | Aggregate | countif(("Opportunity"."Activities Involved"=0),"Opportunity"."Id",0) | Provides the count of Potentials without any Activities involved. |
Tasks Only % | Aggregate | (countif(("Opportunity"."Tasks Only"=1)&("Opportunity"."Forecast Type"='Won'))/countif("Opportunity"."Tasks Only"=1))*100 | Provides the percentage of Won Deals which has only Tasks involved/associated. |
Events Only % | Aggregate | (countif(("Opportunity"."Events Only"=1)&("Opportunity"."Forecast Type"='Won'))/countif(("Opportunity"."Events Only"=1)))*100 | Provides the percentage of Won Deals which are only associated Events. |
Combined Activities % | Aggregate | (countif(("Opportunity"."Activities Involved"=1)&("Opportunity"."Tasks Only"=0)&("Opportunity"."Events Only"=0)&("Opportunity"."Forecast Type"='Won'))/countif(("Opportunity"."Activities Involved"=1)&("Opportunity"."Tasks Only"=0)&("Opportunity"."Events Only"=0)))*100 | Provides the percentage of Won Deals which have one or more associated Activities. |
No Activities % | Aggregate | ((countif(("Opportunity"."Activities Involved"=0)&("Opportunity"."Forecast Type"='Won'))/countif(("Opportunity"."Activities Involved"=0)))*100 | Provides the percentage of Won Deals which does not have any activities involved. |
Refer to the Adding Formulas in Zoho Analytics help page.
No, you cannot. Data from Salesforce tabs gets automatically synchronized into Zoho Analytics in the 7 different tables (one table for one tab). You cannot edit any of this data or add new data records from within Zoho Analytics.
No, you cannot add new columns. But you can add Formula Columns and Aggregate Formulas (i.e. Calculated fields) to these tables to help you create powerful reports. Refer Adding Formulas in Zoho Analytics to know more.
Yes, you can add new data tables. Click New > New Table and you can add new tables to the existing Salesforce workspace.
With this feature, you can import new data or add them manually into your workspace to analyze and create reports combining this with the Salesforce data. You can import data from files like Excel, HTML and CSV. You can also import data from local databases like Oracle, SQL Server, DB2, MySQL, PostgreSQL and MS Access.
Refer:
Yes, you can combine data from your other sources with your CRM data for analysis.
To do this, you need to add/import a new data table into the Salesforce CRM workspace and then define a look-up to join it with the synchronized table from Salesforce CRM.
To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Salesforce CRM along with the data from any other source.
Please do note that you can create Lookup only to columns in the tables that are not from the same data source.
Zoho Analytics allows you to pull the data required by writing standard SQL SELET Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same.
Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.
You can share the default reports provided in the Zoho Analytics connector and also the reports you created, with your organization co-employees/colleagues. Refer to Sharing and Collaboration
Once you privately share a report to your colleagues, they will be able to access the same from Shared Workspaces tab.
1. If you share the data tables in the Salesforce workspace to users, they will be able to create their own reports over the same.
2. If you add a user as a Workspace Admin in the Salesforce workspace created in Zoho Analytics, the user will be able access all the data & reports, create new reports and do any operation that you could do on the workspace, except deleting the workspace & editing the Salesforce integration setup.
The tables and reports will be available only to the users who configures the Zoho Analytics connector, by default. The other members of the organization will be able to access it only when the 'Salesforce Reports' workspace shared. Let's say the Administrator has shared the workspace with other members in the organization. And a member creates his/her own reports. Those reports will be available only to him/her alone, unless he/she shares them with others.
To know more, refer to Sharing and Collaboration help page.
Other menbers in the organization can create reports when the user who setup the connector share the tables present in 'Salesforce Reports' workspace with them. Once this is done, the shared users can create reports based on those tables.
To know more, refer to Sharing and Collaboration help page.
If you add a user as a Workspace Admin in the Salesforce workspace created in Zoho Analytics, the user will be able access all the data & reports, create new reports and do any operation that you could do on the workspace, except deleting the workspace & editing the Salesforce integration setup.
This is the expected behavior. If the user being shared to is a workspace admin, he/she can edit the reports. If a normal user wants to edit report, what he/she can do is to use Save As to save the report in a different name in his account. This report can then be edited.
Yes, you can. Refer to this help documentation section to know how this can be done.
To print a report/dashboard, please follow the below steps.
If you are a user to whom a report has been shared and you want to take a print, ensure you have been provided the Export permission by the Administrator to the report, only then you will be able to print the report.
If you are the Administrator of the Zoho Analytics connector or a Workspace Admin, you can schedule reports and dashboards to be emailed automatically. You can do this is as follows:
Reports and dashboards can be exported in a variety of file formats.
You can export a report/dashboard in Zoho Analytics as follows
Yes, you can embed reports or dashboards as Web Tab in Salesforce CRM using the URL/Permalink for this view option available in Zoho Analytics.
You can easily embed the reports & dashboards created in Zoho Analytics in your website, web application or blog. Follow the steps below to achieve the same:
By default, when you embed the report into your website, web application or blog, it would prompt for users to login with Zoho Analytics login details to view the embedded view. Also, users to whom you have shared the view (using the 'Share' option) would only be able to access the view embedded, on successful login.
If you would like the embedded view to be accessible by anyone without login, then click on the link To access this view/table without login,
On embedding, you will see the corresponding report within your web page, application or blog. Refer Embedding in Web Pages/Blogs to know more about this.
Yes, you can. Refer to the steps described in the embedded slideshow below.
Yes, you can. Refer to the steps described in the embedded slide show below.
Yes, you can. Refer to the steps described in the embedded slide show below.
Yes, you can. Refer to the steps described in the embedded slide show below.
Yes, you can. Refer to the steps described in the embedded slide show below.
Yes, you can. The following slide shows illustrates how to do this.
We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to onprem-support@zohoanalytics.com.
You can also reach us on our toll-free numbers:
Yes, certainly. Register for a demo in this page.
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