Advanced Analytics for Instagram Ads
General
1.What is Zoho Analytics?
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.
Zoho Analytics offers the following important capabilities:
- Complete Online Business Intelligence and analytics service, accessible anytime, anywhere!
- Easy to adopt 'spreadsheet-like' interface with powerful drag & drop based reporting features for quick report creation.
- Visual Analysis capability for in-depth analysis and to slice & dice your data.
-
Wide range of reporting capabilities like Dashboards
, Charts
,Pivot Table
, Summary View
, Tabular View
, and KPI Widgets
.
-
Data import from various sources such as data stored in local drive (
CSV, Excel, JSON, HTML , XML , JSON, Statistical & MS Access files)
, Web Feed
and Cloud Drive
. Also supports data import from local/hosted Databases and cloud databases. Supports
periodic scheduling of importing data
.
-
Integrated with a suite of 15+ Zoho products such as Zoho Finance
, Zoho Desk
, Zoho Project
, Zoho People
, Zoho Campaign
, Zoho Survey
, etc.
-
Integrated with
45+ popular business applications
like
Google Ads
, Facebook Ads
, Bing Ads
, Salesforce CRM
,
Mailchimp
,
Zendesk
,etc.,
-
Integrated with
Zapier
and Zoho Flow
to power up import from over 500+ apps.
- Integrates with custom applications using APIs .
- Blend/merge data from across different sources to create meaningful business reports and get end-to-end cross-functional analytics.
- SQL (Structured Query Language) driven querying for powerful data preparation and report creation.
- An advanced formula engine for deriving key business metrics from your data.
- Ability to create reports with ease by simply Ask Zia in natural language. Zoho's Intelligent Assistant will comeup with attractive and relevant visualizations over your data.
- Derives insights instantly with Zia Insights in the form of digestible narrations. Instead of interpreting the visualization manually.
- Effectively predicts future data trends with its powerful forecasting algorithms. This analyzes past data deeply and comes up with the best forecast for the future.
- Data alerts to track vital changes in your key business metrics.
- Capacity to deliver consumable insights through familiar everyday business workflow by crafting stories with immersive presentations.
- Provides analytical portals for sharing insights.
-
Collaborative reporting and analytics with fine-grained permission control over your Sharing Views
and reports with your colleagues & friends.
- Efficiently collaborate with your users by setting up real-time commenting on a shared view.
-
Publish reports for wider consumption. Embed reports/dashboards
within your websites, web applications, and blogs.
-
Export
, Email
, and Print reports in a variety of formats.
- Highly secure as all users login only over HTTPS (SSL connection). All your data and reports are hosted in secure data centers. (Refer to Security and Privacy )
-
Supports Logo Rebranding
- Get the mobile apps (optimized for both IOS and Android platform) and access the reports and dashboards on the go.
2. Why Instagram Ads Advanced Analytics Connector?
Instagram Ads Advanced Analytics Connector enables you to import your Instagram Ads data into Zoho Analytics for advanced reporting and analysis. This connector brings in all the capabilities of Zoho Analytics described above to Instagram Ads users.
- A full-featured business intelligence (BI) and reporting tool that can slice & dice the Zoho CRM data to create any reports/dashboards you require.
-
Creating your own reports and Dashboards
based on not only your Zoho CRM data but also by blending data from other data sources.
-
Share reports and dashboards
with your colleagues.
-
Set up Alerts
to get notifications on key business metrics.
-
Emailing Views
your reports whenever you want.
-
Exporting and Emailing
as PDF, HTML, Excel, CSV, and image files.
- Embedding your reports on websites, blogs, etc.
3. Who can subscribe to the Instagram Ads-Zoho Analytics connector?
Users in any paid plan of Instagram Ads along with a paid plan of Zoho Analytics, Zoho CRM Plus or Zoho One can subscribe to this connector. Users with the Administrator roles can configure this connector.
Pricing and Trial
1. How much does this connector cost?
Instagram Ads Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans start at $25 per month. Click to learn more about Zoho Analytics pricing.
2. Do you provide trial evaluation for this connector?
Yes, we do provide a 15-day free trial for this connector from the date of set up.
3. What do you mean by 'Users' in the (connector) pricing plan?
Any individual with whom you share your workspace, tables (data), reports and dashboards, created in Zoho Analytics, for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account is registered. Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other people. Now your Zoho Analytics account is said to have 5 users (including yourself).
4. What do you mean by 'Rows'/'Records' and how is it calculated in the pricing plan?
In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data that has the same structure.
For example, In the Tickets table, each row would represent a single tickets' record such as created at, resolved at, due date, resolution time etc. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.
Setup
1. Who can setup the Instagram Ads Advanced Analytics Connector?
The Account Administrator and the Organization Administrators can set up the Advanced Analytics connector. Click here to learn about
Manage Users.
The credentials of the Administrator who set up the connector, will be used for establishing any connections with source application by other administrators.
2. How do I setup the Instagram Ads Advanced Analytics connector?
3. How long should I wait for my Instagram Ads data to initially appear in Zoho Analytics?
Initial data import will take a few minutes to a couple of hours depending on the volume of data in your Instagram Ads account. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch is completed, you may find some data missing.
4. What are the modules and fields in Instagram Ads that will be synchronized in Zoho Analytics Workspace?
| Modules | Fields |
| Accounts | Id, Account Id, Account Status, Age, Amount Spent, Balance, Bussiness City, Bussiness Name, Bussiness Street 1, Bussiness Street 2, Created Time, Currency, Is Personal, Min Campaign Group Spend, Min Daily Budget, Name, Timezone Name, Timezone Offset Hrs From UTC |
|
Ad Account Insights |
Ad ID, Ad Name, Reporting Starts, Currency, Account ID, Account Name, Impression Device, Platform, Device Platform, Buying Type, Canvas View Percentage, Canvas View Time, Clicks (All), Cost per Estimated Ad Recall Lift (People), Cost per Inline Link Click, Cost per Inline Post Engagement, Cost per Outbound Click, Cost per Unique Click (All), Cost per Unique Inline Link Click, Cost per Unique Outbound Click, CPM (Cost per 1,000 Impressions), CPC (All), Cost per 1,000 People Reached, CTR (All), Reporting Ends, Estimated Ad Recall Lift Rate, Estimated Ad Recall Lift (People), Frequency, Impressions, CTR (Link Click-Through Rate), Inline Link Clicks, Inline Post Engagement in Ad, Objective, Outbound Clicks, Outbound CTR (Click-Through Rate), Reach, Amount Spent, Unique Clicks (All), Unique CTR (All), Unique Inline Link CTR, Unique Inline Link Clicks in Ad, Unique CTR (Link Click-Through Rate), Unique Outbound Clicks, Unique Outbound CTR (Click-Through Rate), Other Website Conversions, Website Conversions, Cost Per Other Website Conversions, Cost Per Website Conversions, Cost Per Unique Other Website Conversions, Cost Per Unique Website Conversions, Unique Other Website Conversions, 30 Sec Video watched Actions, Avg % Video watched Actions, 100% Video watched Actions, 25% Video watched Actions, 50% Video watched Actions, 75% Video watched Actions, Video Thruplay watched Actions, Website CTR, Website Purchase ROAS (Return on Ad Spend), Purchase ROAS (Return on Ad Spend) |
| Campaigns | Id, Account Id, Buying Type, Budget Rebalance Flag, Can Create Brand Lift Study, Can Use Spend Capital, Configured Status, Ad Lables, Created Time, Effective Status, Name, Objective, Source Campaign, Source Campaign Id, Spend Capital, Start Time, Status, Stop Time, Updated Time |
| Campaign Insights | Ad ID, Ad Name, Reporting Starts, Currency, Account ID, Account Name, Campaign ID, Campaign Name, Website Purchase ROAS (Return on Ad Spend), Purchase ROAS (Return on Ad Spend), Impression Device, Platform, Device Platform, Buying Type, Canvas View Percentage, Canvas View Time, Clicks (All), Cost per Estimated Ad Recall Lift (People), Cost per Inline Link Click, Cost per Inline Post Engagement, Cost per Outbound Click, Cost per Unique Click (All), Cost per Unique Inline Link Click, Cost per Unique Outbound Click, CPC (All), CPM (Cost per 1,000 Impressions), Cost per 1,000 People Reached, CTR (All), Reporting Ends, Estimated Ad Recall Lift Rate, Estimated Ad Recall Lift (People), Frequency, Impressions, CTR (Link Click-Through Rate), Inline Link Clicks, Inline Post Engagement in Ad, Objective, Outbound Clicks, Outbound CTR (Click-Through Rate), Reach, Amount Spent, Unique Clicks (All), Unique CTR (All), Unique Inline Link CTR, Unique Inline Link Clicks in Ad, Unique CTR (Link Click-Through Rate), Unique Outbound Clicks, Unique Outbound CTR (Click-Through Rate), Other Website Conversions, Website Conversions, Cost Per Other Website Conversions, Cost Per Website Conversions, Cost Per Unique Website Conversions, Cost Per Unique Other Website Conversions, Unique Other Website Conversions, 30 Sec Video watched Actions, Avg % Video watched Actions, 100% Video watched Actions, 25% Video watched Actions, 50% Video watched Actions, 75% Video watched Actions, Video Thruplay watched Actions, Website CTR, Offsite Purchase Conversion Value |
| Ad Sets | Id, Account Id, Ad Lables, Adset Schedule, Bid Amount, Bid Info, Billing Event, Budget Remaining, Campaign Id, Configured Status, Created Time, Creative Sequence, Daily Budget, Destination Type, Effective Status, End Time, Frequency Control Specs, Lifetime Budget, Lifetime Impressions, Name, Optimization Goal, Pacing Type, Promoted Object, Recurring Budget Semantics, Source Adset, Source Adset Id, Start Time, Status, Time Based Ad Rotation Id blocks, Time Based Ad Rotation Intervals, Updated TIme, Use New App Click |
| Ad Set Insights | Adset Id, Adset Name, Ad ID, Ad Name, Reporting Starts, Currency, Account ID, Account Name, Website Purchase ROAS (Return on Ad Spend), Purchase ROAS (Return on Ad Spend), Impression Device, Platform, Device Platform, Buying Type, Canvas View Percentage, Canvas View Time, Clicks (All), Cost per Estimated Ad Recall Lift (People), Cost per Inline Link Click, Cost per Inline Post Engagement, Cost per Outbound Click, Cost per Unique Click (All), Cost per Unique Inline Link Click, Cost per Unique Outbound Click, CPC (All), CPM (Cost per 1,000 Impressions), Cost per 1,000 People Reached, CTR (All), Reporting Ends, Estimated Ad Recall Lift Rate, Estimated Ad Recall Lift (People), Frequency, Impressions, CTR (Link Click-Through Rate), Inline Link Clicks, Inline Post Engagement in Ad, Objective, Outbound Clicks, Outbound CTR (Click-Through Rate), Reach, Amount Spent, Unique Clicks (All), Unique CTR (All), Unique Inline Link CTR, Unique Inline Link Clicks in Ad, Unique CTR (Link Click-Through Rate), Unique Outbound Clicks, Unique Outbound CTR (Click-Through Rate), Other Website Conversions, Website Conversions, Cost Per Website Conversions, Cost Per Other Website Conversions, Cost Per Unique Other Website Conversions, Cost Per Unique Website Conversions, Unique Other Website Conversions, Avg % Video watched Actions, 30 Sec Video watched Actions, 100% Video watched Actions, 25% Video watched Actions, 50% Video watched Actions, 75% Video watched Actions, Video Thruplay watched Actions, Website CTR |
| Ads | Id, Account Id, Ad Review Feedback, Ad Labels, Adset Id, Bid Amount, Bid Info, Bid Type, Campaign Id, Configured Status, Created Time, Effective Status, Last Updted By App Id, Name, Source Ad, Source Ad Id, Updated Time |
| Ad Insights | Impression Device, Device Platform, Platform, Ad Set ID, Ad Set Name, Ad ID, Ad Name, Reporting Starts, Account ID, Currency, Account Name, Buying Type, Canvas View Percentage, Canvas View Time, Clicks (All), Cost per Estimated Ad Recall Lift (People), Cost per Inline Link Click, Cost per Inline Post Engagement, Cost per Outbound Click, Cost per Unique Click (All), Cost per Unique Inline Link Click, Cost per Unique Outbound Click, CPC (All), CPM (Cost per 1,000 Impressions), Cost per 1,000 People Reached, CTR (All), Reporting Ends, Estimated Ad Recall Lift Rate, Estimated Ad Recall Lift (People), Frequency, Impressions, CTR (Link Click-Through Rate), Inline Link Clicks, Inline Post Engagement in Ad, Objective, Outbound Clicks, Outbound CTR (Click-Through Rate), Reach, Amount Spent, Unique Clicks (All), Unique CTR (All), Unique Inline Link CTR, Unique Inline Link Clicks in Ad, Unique CTR (Link Click-Through Rate), Unique Outbound Clicks, Unique Outbound CTR (Click-Through Rate), Other Website Conversions, Website Conversions, Cost Per Other Website Conversions, Cost Per Website Conversions, Cost Per Unique Other Website Conversions, Cost Per Unique Website Conversions, Unique Other Website Conversions, 30 Sec Video watched Actions, Avg % Video watched Actions, 100% Video watched Actions, 25% Video watched Actions, 50% Video watched Actions, 75% Video watched Actions, Video Thruplay watched Actions, Website CTR, Offsite Purchase Conversion Value, Onsite Purchase Conversion Value, Omni Purchase Conversion Value |
5. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?
The import process of your Instagram Ads data can sometimes fail for a variety of reasons. Hence, you may receive such emails occasionally.
You will receive the 'Integration Setup Failed' mail when there is a failure during the initial fetch. In this case, we request you to:
- Open the Workspace in which you have set up the connector.
- Click the Data Sources button in the Explorer tab.
- In the Data Sources page that opens click the Retry Now link. If the issue persists please do write to support@zohoanalytics.com . We will look into it and get back to you immediately.
6. I got this email which said 'Instagram Ads Data Synchronization Failure'. What should I do?
Data sync may sometimes fail due to a variety of reasons such as Authentication Failure, your business application is down etc. In that case, you will receive the "Data Synchronization Failure" mail with the reason for the failure and its solution. Click here to learn more about Synchronization Error Failures and its solutions.
7. How frequently can I synchronize my data with Zoho Analytics?
You can choose to synchronize data at one of the intervals mentioned below.
- 1 Hour (Enterprise plan Only)
- 3 Hours (Standard Plan and above)
- 6 Hours (Standard plan and above)
- 12 Hours (standard plan and above)
- Every day (Basic Plan)
- Users in Enterprise plan alone can choose to synchronize data every 1 hour.
-
Users in Basic plan can synchronize their data only once everyday.
8. Can I edit the Instagram Ads Advanced Analytics connector Synchronization setting?
Yes, you can edit the Instagram Ads connector synchronization setting. The Account Administrator and the Organization Administrators can edit this setup. To do so,
- Open the corresponding Instagram Ads Advanced Analytics Workspace in Zoho Analytics.
-
Click Data Sources on the left panel.
-
In the
Data Sources
page that opens, click
Edit Setup.
-
The
Edit Setup - Instagram Ads
dialog will open. Modify the settings as needed.
- Click Save. The synchronization setting will be modified and data will be synced in the next synchronization interval.
Note:
-
The credentials of the Administrator who set up the connector will be used for establishing any connections with source application by other administrators.
9. Can I view the data sync history?
Yes, the Account Administrator and the Organization Administrator can view the data sync history. Follow the below steps to view the data sync history.
- Open the corresponding Instagram Ads Analytics Workspace in Zoho Analytics.
- Click Data Sources on the left panel. All the data source of the workspace will be listed.
- Click Instagram Ads. The Data Sources page for Instagram Ads will open.
-
In the
Data Sources page
that opens, click
Sync History.
-
A calendar with the Sync History of the last 45 days will open. The date when the data sync has happened will be highlighted. Hover to view the number of times the data had got synced on a specific date.
- Click the date to view more details.
- Time - Displays the time when the data is synced.
- Status - Shows whether the sync was a success or a failure.In case of failure, the reason will be displayed. Refer to this page to learn how to resolve the issue and avoid further failure .
10. Can I synchronize my Instagram Ads data instantly?
Yes, you can synchronize your Instagram Ads data instantly when needed.
To synchronize your data instantly:
- Open the corresponding Instagram Ads Advanced Analytics Workspace in Zoho Analytics.
- Click Data Sources on the left panel.
-
In the
Data Sources
page that opens, click the
Sync Now
link. Instagram Ads data will get instantly synchronized.
Note:
This option can be used up to five times between the schedules.
11. How can I fetch the entire data from Instagram Ads into Zoho Analytics? What is the difference between Sync Now and Full Data Fetch?
The key difference between the Sync Now and Full Data Fetch are,
Sync Now - This will synchronize the recent data from the source application with the existing data in Zoho Analytics.
Full Data Fetch - This will fetch the entire set of data from the source application and replace the existing data in Zoho Analytics with it.
Follow the below steps to perform the full data fetch:
-
Open the corresponding Workspace.
-
In the Explorer tab, click the Data Sources button.
-
In the Data Sources tab that opens, click Full Data Fetch link.
12. Can I set up the Instagram Ads Advanced Analytics in any other existing Workspace or in any other Advanced Analytics Workspace?
Yes, you can setup Instagram Ads Advanced Analytics in any of the existing Workspaces or in any of the Advanced Analytics Workspaces to analyze data together. This allows you to blend diverse data sets and analyze them together.
Refer to the Cross-Functional Analytics section for more details on this.
13. Can I add/modify data in the Instagram Ads Analytics data tables within Zoho Analytics?
No, you cannot add/modify data in the Instagram Ads data tables. Data from Instagram Ads application will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.
However, you can add new tables and import data into there. You can then create reports combining data in those tables with the data from Instagram Ads.
14. Can I add new columns to the Instagram Ads data tables within Zoho Analytics?
No, you cannot add new columns. But, you can add Formula and Aggregate Formulas columns (i.e., calculated fields) to these tables to help you create powerful reports. Refer to
Formula Column
to know more about this.
15. Can I add new data tables in this Workspace to create reports & dashboards?
Yes, you can add new data tables. Click
New
>
New Table
to add a new table in the existing Instagram Ads Advanced Analytics Workspace.
With this feature, you can import data from other sources or add them manually into your Workspace to analyze and create reports combining this with your Instagram Ads data.
Refer:
-
Importing Data from Files
-
Importing Data from Web Feeds
-
Importing Data from Cloud Drive
-
Importing Data from Local Databases
-
Import data from Cloud Databases
-
Business Apps Analytics
- Import data using Zoho Analytics API
16. Can I transfer my connector to another admin account?
Yes, the Instagram Ads connector in your account can be transferred to another Administrator in the Organization.
- Account Transfer: An Account Administrator can transfer the connector by transferring the account to an Organization Administrator. Click here to know more about Managing Organizations.
- Leaving the Organization: An Organization Administrator can transfer the connector setup to another Administrator by unsubscribing from the Organization.
- Transfer connector : Write to support@zohoanalytics.com , if the organization administrator continues to be part of the organization but wishes to transfer the Instagram Ads connector to another user(Organization Administrator).
17. Can I re-authenticate my Instagram Ads account in Zoho Analytics?
Yes, only the Administrator who created the connector setup can re-authenticate. Follow the below steps to re-authenticate,
- Open the corresponding Instagram Ads Advanced Analytics Workspace in Zoho Analytics.
- Click Data Sources on the left panel.
-
In the
Data Sources
page that opens, click
Re-Authenticate.
-
Click
Re-authenticate Instagram Ads.
You will be prompted to provide the credentials.
- Enter your credentials and re-authenticate your account. Your account will be successfully authenticated
18. Can I track the action by all users in the connector workspace?
Yes, you can track all activities performed in Connector-configured workspaces by all users, using Audit History. The Account Administrator and the Organization Administrators can view the audit history.
Follow the below steps to do so.
- Open the corresponding Instagram Ads Advanced Analytics Workspace in Zoho Analytics.
- Click Data Sources on the left panel.
-
The Data Sources page will open. Click
Audit History.
- A dialog with audit history for the last 180 days will open with the following information.
- Date and Time of the action
- Action done
-
User who performed the action
The following are the actions that are logged in Zoho Analytics.
-
User Actions
- Create - Connector setup created
-
Edit Setup - Edit connector setup to do the following changes.
- Modules Added
- Modules Removed
- Fields Added
- Fields Removed
- Schedule Change and
- Entities (Campaigns, Org, Handles) Modified
- Delete - Remove integration
- Take Ownership - Transferred connector to other admin.
- Re-authenticate - Re-authenticate business app
- Sync Now - Sync data instantly
- Retry Now - Retry to import data after initial setup failure
- Connector Activated (when you upgrade from Basic plan to Standard plan)
- Connector Disabled (when you downgrade from Standard plan to Basic plan)
-
System Event - Any action done by Zoho Analytics
- The Connector is automatically deleted when you downgrade to free plan.
- The Connector is automatically restored when you upgrade from free plan to a higher plan.
- The Connector is automatically deactivated when you downgrade your plan.
- The Connector is automatically activated when you upgrade to a higher plan.
- The Connector is manually restored by the Zoho Analytics support.
- Data synchronization schedule automatically changed to interval supported to your new pricing plan.
19. How can I remove the Integration?
The Account Administrator and the Organization Administrators can remove the connector integration from the Data Source page. To remove the integration,
- Open the corresponding Instagram Ads Advanced Analytics Workspace in Zoho Analytics.
-
Click
Data Sources
on the left panel.
- Hover the mouse over the Data Source name in the left corner. A Settings icon will appear.
- Click the Settings icon.
-
Select
Remove Data Source.
The data synchronization from Instagram Ads in this Workspace will be removed. However, you will still be able to access this Workspace with existing data.
Reporting Features
1. In which modules of Instagram Ads can I create reports?
Zoho Analytics will synchronize the data specified in this question into the Instagram Ads Analytics workspace. You can create reports using this data.
2. How do I create my own reports with this connector?
3. Can I create reports using the columns from different tables?
Yes, you can create reports using the columns from different tables. All the modules (tables) from Instagram Ads will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.
4. What are the report types supported by Zoho Analytics?
Zoho Analytics supports a wide variety of reports.
-
Charts
- Pie
- Bubble
- Packed Bubble
- Bubble Pie
- Bar
- Stacked Bar
- Histogram
- Butterfly
- Line
- Smooth Line
- Scatter
- Combination
- Geo Map Chart
- Area
- Stacked Area
- Web
- Funnel
- Doughnut
- Word Cloud
- Table View
- Pivot tables (Matrix Views)
- Summary view
- Tabular view
-
KPI Widgets
- Single Numeric Widget
- Dial Chart Widget
- Bullet Chart Widget
- Dashboards (multiple reports arranged in the same page)
5. What are the default reports & dashboards created by Zoho Analytics, on setting up this connector?
When you setup/configure the Instagram Ads Connector, set of default reports & dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your help data effectively.
6. What is Ask Zia? How can I create reports using Zia?
Zia is Zoho's Intelligent Assistant.
Ask Zia
understands your questions asked in plain English and gets you powerful insights as answers in the form of attractive and relevant visualizations.
You can simply Ask Zia questions and it will interpret these questions, fetch data from the relevant tables, and generate the most appropriate reports immediately.
7. What are Formulas in Zoho Analytics?
Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports.
Refer to
Formula Column
in Zoho Analytics to know more.
8. What are the default formulas that gets added by Zoho Analytics on setting up this connector?
The below table lists all the default formulas that will be created in the
Journal Entry
table.
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum("Ad Account Insights"."Amount Spent")/sum("Ad Account Insights"."Clicks (All)") | Displays the Cost per Click (CPC) of the Instagram Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Ad Account Insights"."Amount Spent")/sum("Ad Account Insights"."Website Conversions") | Displays the Cost per Conversion (CPC) of the Instagram Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula | 100*sum("Ad Account Insights"."Clicks (All)")/sum("Ad Account Insights"."Impressions") | Displays the Click Through Rate (CTR) of the Instagram Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Ad Account Insights"."Website Conversions")/sum("Ad Account Insights"."Clicks (All)") |
Displays the Conversion Rate of the Instagram Ads. |
The following are the default formulas in the
Ad Insights
table.
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum(""Ad Insights"."Amount Spent")/sum("Ad Insights"."Clicks (All)") | Displays the Cost per Click (CPC) of the Instagram Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Ad Insights"."Amount Spent")/sum("Ad Insights"."Website Conversions") | Displays the Cost per Conversion (CPC) of the Instagram Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula |
100*sum("Ad Account Insights"."Clicks (All)")/sum("Ad Account Insights"."Impressions") |
Displays the Click Through Rate (CTR) of the Instagram Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Ad Account Insights"."Website Conversions")/sum("Ad Account Insights"."Clicks (All)") |
Displays the Conversion Rate of the Instagram Ads. |
The following are the default formulas in the Ad set Insights table
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum(""Ad Insights"."Amount Spent")/sum("Ad Insights"."Clicks (All)") | Displays the Cost per Click (CPC) of the Instagram Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Ad Insights"."Amount Spent")/sum("Ad Insights"."Website Conversions") | Displays the Cost per Conversion (CPC) of the Instagram Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula |
100*sum("Ad Account Insights"."Clicks (All)")/sum("Ad Account Insights"."Impressions") |
Displays the Click Through Rate (CTR) of the Instagram Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Ad Account Insights"."Website Conversions")/sum("Ad Account Insights"."Clicks (All)") |
Displays the Conversion Rate of the Instagram Ads. |
| Cost Per Thousand Impressions (CPM) | Aggregate Formula | 100*sum("Ad Set Insights"."Amount Spent")/sum("Ad Set Insights"."Impressions") | Displays the Cost per Thousand Impressions (CPM) of the Instagram Ads. |
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum(""Campaign Insights"."Amount Spent")/sum("Campaign Insights"."Clicks (All)") | Displays the Cost per Click (CPC) of the Instagram Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Campaign Insights"."Amount Spent")/sum("Campaign Insights"."Website Conversions") | Displays the Cost per Conversion (CPC) of the Instagram Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula |
100*sum("Campaign Insights"."Clicks (All)")/sum("Campaign Insights"."Impressions") |
Displays the Click Through Rate (CTR) of the Instagram Ads. |
| Conversion Rate | Aggregate Formula |
(sum("Campaign Insights"."Website Conversions")/sum("Campaign Insights"."Clicks (All)"))*100 |
Displays the Conversion Rate of the Instagram Ads. |
| Cost Per Thousand Impressions (CPM) | Aggregate Formula | 100*sum("Ad Set Insights"."Amount Spent")/sum("Ad Set Insights"."Impressions") | Displays the Cost per Thousand Impressions (CPM) of the Instagram Ads. |
| Conversions to Impressions Ratio | Aggregate Formula | (sum("Campaign Insights"."Website Conversions")/sum("Campaign Insights"."Impressions"))*100 | Displays the Conversions to Impressions Ratio of the Instagram Ads. |
| Conversions This Month | Aggregate Formula | (sumif((concat(monthnum("Campaign Insights"."Reporting Starts"),year("Campaign Insights"."Reporting Starts"))) = (concat(monthnum(current_date(),-1)),year(Addmonth(current_date(),-1)))),"Campaign Insights"."Website Conversions")) | Displays the total Conversions last month of the Instagram Ads. |
| Conversions Last Month | Aggregate Formula | (sumif((concat(monthnum("Campaign Insights"."Reporting Starts"),year("Campaign Insights"."Reporting Starts"))) = (concat(monthnum(current_date(),-1)),year(Addmonth(current_date(),-1)))),"Campaign Insights"."Website Conversions")) | Displays the total Conversions last month of the Instagram Ads. |
9. Can I create my own custom formulas in Zoho Analytics? If yes, how do I create?
Yes, you can create your own custom formulas in Zoho Analytics. To know how to create your own formulas, refer to the Adding Formulas in Zoho Analytics help page.
10. Can I combine/blend data from other sources with the data from Instagram Ads to create reports and dashboards?
Yes, you can combine data from other sources with your Instagram Ads data for analysis.
To do this, you need to add/import a new data table into the Instagram Ads Advanced Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from Instagram Ads.
To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Instagram Ads along with the data from any other source.
- Open the corresponding table, right-click the column header, and select Change to Lookup Column.
- In the Change to Lookup Column dialog that opens, select the column to look up.
- Click OK.
.Click to learn more about Lookup Column
11. Can I join data from multiple tables to create reports?
Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.
12. What are Query Tables?
Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. Click here to know how to create Query Tables in Zoho Analytics.
Cross-Functional Analytics with Popular Business Applications/Other Data Sources
1. What are the popular business applications/other data sources that I can integrate this connector with?
You can integrate and perform cross-functional analytics with most business applications / other data sources that Zoho Analytics integrates with.
2. How can I analyze the data from the third-party business applications/other data sources along with Instagram Ads?
To import data from business apps,
- Open the Workspace in which you have setup the connector.
- Click the Import Data button.
- In the Create New Table tab that opens, select the application or data source that you wish to import.
- Provide the necessary authentication.
- Select the necessary Modules and Fields.
- Select the Schedule Import Option.
- Click Create. Data from the selected application will be imported into a new table in the Instagram Ads Advanced Analytics workspace.
3. Will a lookup relationship between the related modules from Instagram Ads and other third-party applications be created automatically?
A lookup relationship will not be created automatically between the Instagram Ads modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.. Click here to learn more about
Joining Tables
.
Users, Sharing & Collaboration
1. How do I share the reports in Zoho Analytics with my colleagues?
You can easily share the reports that you create with the other users in your organization. Refer to the
Sharing and Collaboration
help page for more details on this.
Once you privately share a report with your colleagues they will be able to access the reports as you do.
Accessing Shared Views
to know how to access the reports.
2. What are the user roles available in Zoho Analytics?
Zoho Analytics offers four user roles - Account Administrator, Organization Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics
Managing Organizations
and
Manage Users
.
3. Why can't other users edit the reports that I have shared with them?
This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the
Save As
option toolbar. The User can edit this report. To know more about user role,
click here
.
4. Can I share the same report created, to multiple users with different criteria associated so that they see different data?
Yes, you can. Refer to the topic Apply filter criteria .
5. Can I export a report/dashboard?
Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .
6. How can I print the reports & dashboards created in Zoho Analytics?
To print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .
Note:
If you are a user with whom a report has been shared and you want to take a print, ensure that you have been provided the Export permission by the Administrator to the report. Only then will you be able to print the report.
7. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?
If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the Emailing Views section.
8. Can I embed/create permalink for reports & dashboards created in Zoho Analytics?
Yes, you can embed/create permalink for reports & dashboards. You can also create a slideshow of views. Refer to the Publishing Options section to learn how to do this.
Solutions
1. Does Zoho Analytics offer Embedded Analytics or rebranding?
Yes, Zoho Analytics supports various rebranding options such as
Portal rebranding/white labeling
and
Logo Rebranding
.
Help & Support
1. How do I get technical support on Zoho Analytics?
We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com .
You can also reach out to us on our toll-free numbers.
United States
: +1 (888) 900 9646
United Kingdom
: +44 (20) 35647890
Australia
: +61-2-80662898
India
: +91-44-6965 6060
2. Can I have someone from Zoho do a demo for me?
Yes, certainly. Register for a demo in this page .
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