Google Analytics Advanced Reporting
The Zoho Analytics - Google Analytics integration comes with over 50+ domain specific reports and dashboards organized functionally as page tracking, traffic sources, demographics, geo, events, site speed, e-commerce, and AdWords. This will help you jump start your analysis. Not just that, you can also create your own reports and dashboards using custom modules.
Note:- Google Analytics Advanced Reporting integration is available only in Paid plans from the new version released on 23rd March 2018.
- Users who have set up this integration on Zoho Analytics free plan, before the new version release, can continue to use it for free. However, if they wish to set up a new Google Analytics integration henceforth, they need to subscribe to any of the paid plans.
General
1. What is Zoho Analytics?
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.
It offers the following important capabilities:
- Complete Online Reporting & Business Intelligence service accessible anytime and anywhere!
- Easy to adopt 'Spreadsheet-like' interface with powerful drag & drop based reporting features for quick report creation.
- Supports a wide range of reporting capabilities like Dashboards , Charts, Pivot Tables , Summary Views and simple Tabular reports . Supports creation of KPI widgets in dashboards to track key performance metrics.
- Supports data import from a variety of file formats like Excel, JSON, HTML etc. Also, supports data import from cloud storage and Web URLs. Supports periodic scheduling of import.
- Integrated with Google Analytics to derive insights on your SEO/SEM data using the powerful reporting capabilities of Zoho Analytics.
- Integrated with 10+ Zoho products such as Zoho CRM , Zoho Projects , Zoho Finance , Zoho BugTracker , Zoho Recruit etc.
- Zoho Analytics is integrated with 25 + popular business applications like Salesforce CRM , QuickBooks, Xero , Zendesk etc.
- You can also integrate your own applications with Zoho Analytics using Zoho Analytics API.
- Integrated with Zapier to power up import from over 500+ apps.
- Blend & merge data from across different sources to create meaningful business reports
- With an advanced formula engine, you can derive key business metrics from your data. Also, supports SQL (Structured Query Language) driven querying for powerful report creation.
- Real-time collaboration by sharing data and reports in read or read-write modes with your colleagues & friends.
- Export and Print reports in a variety of formats. Notify reports via email .
- Publish reports for wider consumption Embed reports within your websites, web applications and blogs .
- Highly secure through user login with support for HTTPS (SSL connection). All your data and reports are hosted in highly secure data centers. (Refer Security and Privacy )
- Supports Logo Rebranding and White labeling solutions .
2. Why Google Analytics Advanced Reporting connector?
The Zoho Analytics Advanced Reporting for Google Analytics empowers your website data with advanced reporting and analytical capabilities. This integration enables you as a marketer to 'slice and dice' your Google Analytics data, analyze key metrics, and make informed decisions to optimize your SEO/SEM operations.
This brings in all the capabilities of Zoho Analytics described above to Google Analytics users.
- A full-featured business intelligence (BI) and reporting tool that can slice & dice your Google Analytics data to create any report/dashboard you require.
- Create your own reports and dashboards based on not only your Google Analytics data but also by blending data along with any other data sources or popular business applications
- Share reports and dashboards with your colleagues.
- Schedule and email your reports whenever you want.
- Export your reports as PDF, HTML, Excel, CSV and image files.
- Embed your reports in websites, blogs etc.
3. Who can use the Google Analytics connector?
Any Google Analytics user who wishes to implement advanced reporting and analytical capability to their website data can set up this integration.
4. How is Zoho Analytics advanced reporting different from the reporting offered by Google Analytics?
The advantage of using Zoho Analytics advanced reporting for Google Analytics over the reporting module offered by Google Analytics is mentioned below:
- Zoho Analytics provides you in-depth reporting and analytical capabilities over your Google Analytics data
- Offers a powerful formula engine that enables users to easily create
- Provides about 25+ chart types and grid views for data visualization
- Allows users to create single number widgets and chart type widgets in a dashboard
- Enables customizations and exploratory analytics
- Perform cross-functional analytics by blending data from 100+ data sources
- Collaboration is possible via 'Share' option as well as email
- Users can export their data in various file formats and print them
- Publish reports and dashboards by embedding them in a website or blog
Pricing
1. How much does this cost?
Google Analytics Advanced Reporting is available for free in all the paid plans of Zoho Analytics. Click to learn more about Zoho Analytics Pricing.
2. What do you mean by 'Users' in the pricing plan?
Anyone to whom you privately share your Workspace, tables (data), reports and dashboards, created in Zoho Analytics, for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account was registered.
Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other persons. Now your Zoho Analytics account is said to have 5 users (including yourself).
3. What do you mean by 'Rows' and how is it calculated in the pricing plan?
In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data and has the same structure. For example, in a table that represents "Invoices", each row would represent a single invoice record. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.