Google Analytics 4 Advanced Reporting

Zoho Analytics empowers your Google Analytics 4 (GA4) data with sophisticated reporting and analytical capabilities. With the help of this integration, you can slice and dice your GA4 data anyway you like, examine important KPIs, and make decisions backed by solid data, to improve your SEO/SEM campaigns.

The connector comes with a unique set of 65+ hand-picked reports and dashboards that enables you to jumpstart your data analytics journey easily.

General

1. What is Zoho Analytics?

Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.

It offers the following important capabilities:

Complete Online Business Intelligence and analytics service, accessible anytime, anywhere!
Easy to adopt a spreadsheet-like interface with powerful drag & drop based reporting features for quick report creation.
Visual Analysis capability for in-depth analysis and to slice & dice your data.
Supports a wide range of reporting capabilities like Dashboards , Charts , Pivot Tables , Summary Views , and simple Tabular Views .
Supports the creation of KPI widgets in dashboards to analyze the performance.
Supports data import from a variety of file formats like Excel , JSON , HTML , etc. Also supports data import from cloud storage and Web URLs. Supports periodic scheduling of importing data .
Integrated with a suite of Zoho products such as Zoho CRM , Zoho Desk , Zoho Projects , Zoho BugTracker , Zoho Books , etc.
Integrated with popular business applications like Facebook Page , Facebook Competitive Analytics, Twitter , Twitter Competitive Analytics , etc.
You can also integrate your own applications with Zoho Analytics using Zoho Analytics API .
Integrated with Zapier to power up import from over 500+ apps.
Blend & merge data from across different sources to create meaningful business reports.
With an advanced formula engine, you can derive key business metrics from your data.
Supports SQL (Structured Query Language) driven querying for powerful report creation.
Real-time collaboration by sharing data and reports with your colleagues & friends, in either read or read-write modes.
Export and Print reports in a variety of formats. Notify reports via email .
Publish reports for wider consumption. Embed reports within your websites, web applications and blogs.
Highly secure as all users login only over HTTPS (SSL connection).
All your data and reports are hosted in highly secure data centers. (Refer Security and Privacy )
Supports Logo Rebranding .

2. Why Advanced Analytics connector for Google Analytics 4?

Zoho Analytics has had an advanced connector for Google Analytics UA version for quite a few years now. Since Google came up with GA4, Zoho Analytics came up with an advanced connector for GA4 too.

Zoho Analytics empowers you to analyze GA4 data with sophisticated reporting and advanced analytical capabilities. With the help of this integration, you can slice and dice your GA4 data anyway you like, and keep a close track of important web traffic KPIs related to your SEO/SEM campaigns.

A full-featured business intelligence (BI) and reporting tool that can slice can dice Instagram profile data, to create any report or dashboard you require.

Create your own reports and dashboards based on not only your Zoho SalesIQ data but also by blending data from other data sources.
Blend Data - Build cross-functional visualizations to extract end-to-end insights by combine\ing data from a wide range of business applications.
Ask Zia - Workspace is trained for Ask Zia, an intelligent assistant, which can answer your question in immediately.
Share reports and dashboards with your colleagues.
Set up Alerts to get notifications on the immediate changes in your key business metrics.
Schedule and email your reports whenever you want.
Export your reports as PDF, HTML, Excel, CSV and image files.
Embed your reports on websites, blogs, etc.

3. Who can use the GA4 connector?

Users with paid accounts of Zoho Analytics (at least the Basic plan) and any account of GA4 can avail this connector.

Pricing and Trial

1. How much does this connector cost?

GA4 Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans start at $25 per month. Click to learn more about Zoho Analytics pricing .

2. Do you provide trial evaluation for this connector?

Yes, we do provide a 15-day free trial for this connector from the date of set up.

3. What do you mean by 'Users' in the (connector) pricing plan?

Any individual with whom you share your workspace, tables (data), reports and dashboards, created in Zoho Analytics for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account is registered. Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other people. Now your Zoho Analytics account is said to have 5 users (including yourself).

4. What do you mean by 'Rows'/'Records' and how is it calculated in the pricing plan?

In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data that has the same structure.

For example, In the Tickets table, each row would represent a single tickets' record such as created at, resolved at, due date, resolution time etc. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.

Setup

1. Who can setup the Advanced Analytics Connector for GA4?

The Account Administrator and the Organization Administrators can set up the Advanced Analytics connector. Click here to learn about Managing Users .

The credentials of the Administrator who set up the connector, will be used for establishing any connections with source application by other administrators.

2. How do I setup the Advanced Analytics connector for GA4?

3. How long should I wait for my GA4 data to initially appear in Zoho Analytics?

After configuring this connector, you might have to wait for some time for the initial fetch to happen. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch has completed, it will not display any data.

4. What are the modules and fields in GA4 that will be synchronized in Zoho Analytics Workspace?

Modules	Fields
AdWords	Date, Campaign, Google Ads: Ad Group, Publisher ad clicks, Publisher ad impressions
Demographics	Date, Age, Gender, Pageviews, Sessions, Users
Ecommerce	Date, Full Referrer, Medium, Sessions
Event Tracking	Date, Event Label, Total Events, Event Value
Geo	Date, City, Country, Regions, Sessions, Session Duration, Hits, Pageviews, Users
Page Tracking	Date, Page, Page Title, Pageviews, Time on Page, Sessions
Traffic Sources	Date, Default Channel Grouping, Medium, Source, Sessions, Hits, Users
PlatformOrDevice	Date, Browser, Hits, Pageviews, Sessions, Users
System	Date, Device Category, Operating System, Operating System Version, Screen Resolution, Hits, Pageviews, Sessions, Users

5. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?

The import process of your GA4 data can sometimes fail for a variety of reasons. Hence, you may receive such emails occasionally.

You will receive the 'Integration Setup Failed' mail when there is a failure during the initial fetch. In this case, we request you to:

Open the Workspace in which you have set up the connector.
Click the Data Sources button in the Explorer tab.
In the Data Sources page that opens click the Retry Now link. If the issue persists please do write to support@zohoanalytics.com . We will look into it and get back to you immediately.

Note: The Account Administrator and the Organization Administrator can use the Retry Now link to resume the integration process.

6. I got this email which said 'GA4 Data Synchronization Failure'. What should I do?

Data sync may sometimes fail due to a variety of reasons such as Authentication Failure, your business application is down etc. In that case, you will receive the "Data Synchronization Failure" mail with the reason for the failure and its solution. Click here to learn more about Synchronization Error Failures and its solutions.

7. How frequently can I synchronize my data with Zoho Analytics?

You can synchronise your GA4 data with Zoho Analytics once per day at a specific time that you select.

8. Can I edit the GA4 Advanced Analytics connector's synchronization setting?

Yes, you can edit the GA4 connector synchronization setting. The Account Administrator and the Organization Administrators can edit this setup. To do this,

Open the corresponding GA4 Advanced Analytics Workspace in Zoho Analytics.
Click Data Sources on the left panel.
In the Data Sources page that opens, click Edit Setup .
The Edit Setup - Google Analytics 4 (GA4) dialog will open. Modify the settings as needed.
Click Save . The synchronization setting will be modified and data will be synced in the next synchronization interval.

Note : The credentials of the Administrator who set up the connector will be used for establishing any connections with source application by other administrators.

9. Can I view the data sync history?

Yes, the Account Administrator and the Organization Administrator can view the data sync history. Follow the below steps to view the data sync history.

Open the corresponding GA4 Analytics Workspace in Zoho Analytics.
Click Data Sources on the left panel. All the data sources of the workspace will be listed.
Click GA4 . The Data Sources page for GA4 will open.
In the Data Sources page that opens, click Sync History .
A calendar with the Sync History of the last 45 days will open. The date when the data sync has happened will be highlighted. Hover to view the number of times the data had got synced on a specific date.
Click the date to view more details.

Time - Displays the time when the data is synced.
Status - Shows whether the sync was a success or a failure.In case of failure, the reason will be displayed. Refer to this page to learn how to resolve the issue and avoid further failure.

10. Can I set up the GA4 Advanced Analytics connector in any other existing Workspace or in any other Advanced Analytics Workspace?

Yes, you can setup GA4 Advanced Analytics connector in any of the existing Workspaces or in any of the Advanced Analytics Workspaces to analyze data together. This allows you to blend diverse data sets and analyze them together.

Refer to the Cross-Functional Analytics section for more details on this.

11. Can I add/modify data in the GA4 Analytics data tables within Zoho Analytics?

No, you cannot add/modify data in the GA4 data tables. Data from GA4 application will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.

However, you can add new tables and import data into there. You can then create reports combining data in those tables with the data from GA4.

12. Can I add new columns to the GA4 data tables within Zoho Analytics?

No, you cannot add new columns. But, you can add Formula and Aggregate Formulas columns (i.e., calculated fields) to these tables to help you create powerful reports. Refer to Adding Formulas to know more about this.

13. Can I add new data tables in this Workspace to create reports & dashboards?

Yes, you can add new data tables. Click New > New Table to add a new table in the existing GA4 Workspace.

With this feature, you can import data from other sources, or add them manually into your Workspace to analyze and create reports combining this with your GA4 data. You can also import data from other business applications like Google Analytics, Salesforce CRM etc.

Refer:

14. Can I transfer my connector to another admin account?

Yes, the GA4 connector in your account can be transferred to another Administrator in the Organization.

Account Transfer: An Account Administrator can transfer the connector by transferring the account to an Organization Administrator. Click here to know more about Managing Organizations.
Leaving the Organization: An Organization Administrator can transfer the connector setup to another Administrator by unsubscribing from the Organization.
Transfer connector : Write to support@zohoanalytics.com , if the organization administrator continues to be part of the organization but wishes to transfer the GA4 connector to another user(Organization Administrator).

15. Can I re-authenticate my GA4 account in Zoho Analytics?

Yes, only the Administrator who created the connector setup can re-authenticate. Follow the below steps to re-authenticate,

Open the corresponding GA4 Advanced Analytics Workspace in Zoho Analytics.
Click Data Sources on the left panel.
In the Data Sources page that opens, click Re-Authenticate .
Click Re-authenticate Google Analytics 4 . You will be prompted to provide the credentials.
Enter your credentials and re-authenticate your account. Your account will be successfully authenticated.

16. Can I track the action by all users in the connector workspace?

Yes, you can track all activities performed in Connector-configured workspaces by all users, using Audit History. The Account Administrator and the Organization Administrators can view the audit history.

Follow the below steps to do so.

Open the corresponding GA4 Advanced Analytics Workspace in Zoho Analytics.
Click Data Sources on the left panel.
The Data Sources page will open. Click Audit History .
A dialog with audit history for the last 180 days will open with the following information.:

Date and Time of the action
Action done
User who performed the action

The following are the actions that are logged in Zoho Analytics.

User Actions
- Create - Connector setup created
- Edit Setup - Edit connector setup to do the following changes.
  - Modules Added
  - Modules Removed
  - Fields Added
  - Fields Removed
  - Schedule Change and
  - Entities (Campaigns, Org, Handles) Modified
- Delete - Remove integration
- Take Ownership - Transferred connector to other admin.
- Re-authenticate - Re-authenticate business app
- Sync Now - Sync data instantly
- Retry Now - Retry to import data after initial setup failure
- Connector Activated (when you upgrade from Basic plan to Standard plan)
- Connector Disabled (when you downgrade from Standard plan to Basic plan)
System Event - Any action done by Zoho Analytics
- The Connector is automatically deleted when you downgrade to free plan.
- The Connector is automatically restored when you upgrade from free plan to a higher plan.
- The Connector is automatically deactivated when you downgrade your plan.
- The Connector is automatically activated when you upgrade to a higher plan.
- The Connector is manually restored by the Zoho Analytics support.
- Data synchronization schedule automatically changed to interval supported to your new pricing plan.

17. How can I remove the Integration?

The Account Administrator and the Organization Administrators can remove the connector integration from the Data Source page.

To remove the integration,

Open the corresponding GA4 Advanced Analytics Workspace in Zoho Analytics.
Click Data Sources on the left panel.
Hover the mouse over the Data Source name in the left corner. A Settings icon will appear.
Click the Settings icon.
Select Remove Data Source .

The data synchronization from GA4 in this Workspace will be removed. However, you will still be able to access this Workspace with existing data.

Reporting Features

1. In which modules of GA4 can I create reports?

Zoho Analytics will synchronize the data specified in this question into the GA4 Analytics workspace. You can create reports using this data.

2. How do I create my own reports with this connector?

3. Can I create reports using the columns from different tables?

Yes, you can create reports using the columns from different tables. All the modules (tables) from GA4 will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.

4. What are the report types supported by Zoho Analytics?

Zoho Analytics supports a wide variety of reports.

Charts
- Pie
- Bubble
- Packed Bubble
- Bubble Pie
- Bar
- Stacked Bar
- Histogram
- Butterfly
- Line
- Smooth Line
- Scatter
- Combination
- Geo Map Chart
- Area
- Stacked Area
- Web
- Funnel
- Doughnut
- Word Cloud
- Table View
Pivot tables (Matrix Views)
Summary view
Tabular view
KPI Widgets
- Single Numeric Widget
- Dial Chart Widget
- Bullet Chart Widget
Dashboards (multiple reports arranged in the same page)

5. What are the default reports & dashboards created by Zoho Analytics, on setting up this connector?

When you setup/configure the GA4 Connector, set of default reports & dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your help data effectively.

6. What is Ask Zia? How can I create reports using Zia?

Zia is Zoho's Intelligent Assistant. Ask Zia understands your questions asked in plain English and gets you powerful insights as answers in the form of attractive and relevant visualizations.

You can simply Ask Zia questions and it will interpret these questions, fetch data from the relevant tables, and generate the most appropriate reports immediately.

7. What are Formulas in Zoho Analytics?

Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports.

Refer to Formula Column in Zoho Analytics to know more.

8. What are the default formulas that gets added by Zoho Analytics on setting up this connector?

The below table lists all the default formulas that will be created in the AdWords table.

Formula Name	Formula Type	Formula	Description
AdCTR	Aggregate Formula	(SUM("AdWords"."Clicks")/SUM("AdWords"."Impressions"))*100	Calculates the Click Through Rate (CTR) of the AdWords.

The below table lists all the default formulas that will be created in the EventTracking table.

Formula Name	Formula Type	Formula	Description
EventAvgValue	Aggregate Formula	sum("EventTracking"."Event Value")/sum("EventTracking"."Total Events")	Calculates the Average Event Value.

9. Can I create my own custom formulas in Zoho Analytics? If yes, how do I create?

Yes, you can create your own custom formulas in Zoho Analytics. To know how to create your own formulas, refer to the Adding Formulas in Zoho Analytics help page.

10. Can I combine/blend data from other sources with the data from GA4 to create reports and dashboards?

Yes, you can combine data from other sources with your GA4 data for analysis.

To do this, you need to add/import a new data table into the GA4 Advanced Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from GA4 .

To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from GA4 along with the data from any other source.

Open the corresponding table, right-click the column header, and select Change to Lookup Column.
In the Change to Lookup Column dialog that opens, select the column to look up.
Click OK.

Click to learn more about Lookup Column

11. Can I join data from multiple tables to create reports?

Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.

12. What are Query Tables?

Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. Click here to know how to create Query Tables in Zoho Analytics.

Cross-Functional Analytics with Popular Business Applications/Other Data Sources

1. What are the popular business applications/other data sources that I can integrate this connector with?

You can integrate and perform cross-functional analytics with most business applications / other data sources that Zoho Analytics integrates with.

2. How can I analyze the data from the third-party business applications/other data sources along with GA4?

To import data from business apps,

Open the Workspace in which you have setup the connector.
Click the Import Data button.
In the Create New Table tab that opens, select the application or data source that you wish to import.
Provide the necessary authentication.
Select the necessary Modules and Fields.
Select the Schedule Import Option.
Click Create. Data from the selected application will be imported into a new table in the GA4 Advanced Analytics workspace.

3. Will a lookup relationship between the related modules from GA4 and other third-party applications be created automatically?

A lookup relationship will not be created automatically between the GA4 modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.. Click here to learn more about Joining Tables .

Users, Sharing & Collaboration

1. How do I share the reports in Zoho Analytics with my colleagues?

You can easily share the reports that you create with the other users in your organization. Refer to the Sharing and Collaboration help page for more details on this.
Once you privately share a report with your colleagues they will be able to access the reports as you do. Accessing Shared Views to know how to access the reports.

2. What are the user roles available in Zoho Analytics?

Zoho Analytics offers four user roles - Account Administrator, Organization Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics Managing Organizations and Manage Users .

3. Why can't other users edit the reports that I have shared with them?

This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the Save As option toolbar. The User can edit this report. To know more about user role, click here .

4. Can I share the same report created, to multiple users with different criteria associated so that they see different data?

Yes, you can. Refer to the topic Apply filter criteria .

5. Can I export a report/dashboard?

Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .

6. How can I print the reports & dashboards created in Zoho Analytics?

To print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .

Note:
If you are a user with whom a report has been shared and you want to take a print, ensure that you have been provided the Export permission by the Administrator to the report. Only then will you be able to print the report.

7. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?

If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the Emailing Views section.

8. Can I embed/create permalink for reports & dashboards created in Zoho Analytics?

Yes, you can embed/create permalink for reports & dashboards. You can also create a slideshow of views. Refer to the Publishing Options section to learn how to do this.

Solutions

1. Does Zoho Analytics offer Embedded Analytics or rebranding?

Yes, Zoho Analytics supports various rebranding options such as Portal rebranding/white labeling and Logo Rebranding .

Help & Support

1. How do I get technical support on Zoho Analytics?

We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com .

You can also reach out to us on our toll-free numbers.

United States : +1 (888) 900 9646
United Kingdom : +44 (20) 35647890
Australia : +61-2-80662898
India : +91-44-6965 6060

2. Can I have someone from Zoho do a demo for me?

Yes, certainly. Register for a demo in this page .