Zoho Backstage Overview

Creating anything from scratch is a hard task, which is something event organizers know all too well. You have to know the right people for each job, organize your programs, invite attendees, keep track of those invitations—and it doesn't stop there.

However, what if we sent you a helper who does all the small but necessary tasks, so you can just focus on making your event a success? You won't have to hunt for website designers or print out your tickets. Sit back while we do all that, and much more, with just a little help from you. Use this guide to get your event up and running quickly.

What is Zoho Backstage?

Zoho Backstage is an enterprise event management tool used to help you create memorable event experiences. It's everything you need, from website creation, ticketing, and event promotion, to attendee registration and engagement.

Create a portal and a subdomain to host all your events
Design unique, ad-free, SSL-enabled event websites
Set up different tiers of tickets, sell them, and collect payments online
Promote using scheduled emails, social media posts, and banner ads
Provide a mobile app for attendees so they have all the event information in their hands
Make announcements and enable guest networking
Let speakers gather live responses during their sessions
View attendee summary and session-based analytics after the event

Zoho Backstage helps you organize the following types of events:

In-person events
Virtual events
Hybrid events

Browser requirements

A compatible browser is required to ensure that Zoho Backstage functions properly. The recommended browsers and required versions are:

Google Chrome
Mozilla Firefox
Safari
Vivaldi
Edge

Download the latest version of any of the above browsers for the best user experience.

Note: You can manage your event with the Zoho Backstage for event organizers app available on your Android and iOS mobile devices.

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Use PageSense to understand what your visitors are looking for, how they are behaving, and where they are facing problems on your website.

Ready to improve your website's performance?

Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.

Track and measure every business goal

Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

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