Integrating with Google Analytics

Google Analytics is a tool that allows you to track website metrics. Integrate it with Zoho Backstage to get detailed analytics of your event websites in real-time. Understand visitor behavior and evaluate your website's effectiveness by studying the actions they perform on your website, such as which buttons they click, what stage they abandon the check-out process, and the amount of time they spend on different pages. Learn more.

Add tracking code

Activate website tracking for all your event websites by adding your Google Analytics code to Backstage. You can get this code from your Administrator settings in your Google Analytics account. You can also use a Google Tag Manager code as your tracking code, which can be found in the Administrator settings of your GTM account.

Once your tracking code is active, you can get your event analytics from the Google Analytics application in the Events tab under the Behaviour section. To get the data in real time, visit the Real-time tab.

Go to Portal Settings > Integrations > Website Visitor Tracking
The Google Analytics section will be displayed.
Click the Edit icon in the Tracking code textbox.
Paste the tracking code which you can retrieve from your Google Analytics account.
Click Done.

Edit tracking code

Update your code or switch from a Google Analytics code to a Google Tag Manager code, or vice versa, by editing it.

Go to Portal Settings > Integrations > Website Visitor Tracking
Go to the Google Analytics section.
Click the Edit icon to the right of the UA code textbox.
Paste the tracking code in the UA code textbox.
Click Done. The Update tracking code dialog box will appear.
Note: Click to revert to the previous tracking code.
Click Update.

Remove tracking code

Deactivate the Google Analytics integration by removing the tracking code. Once you remove the code, you will no longer be able to track your event websites. However, all previous data will still be available in your Google Analytics account.

Go to Portal Settings > Integrations > Website Visitor Tracking
Go to the Google Analytics section.
Click the Delete icon to the right of the UA code textbox. The Remove tracking code dialog box will appear.
Click Remove.

The Google Analytics integration is a paid feature enabled based on your subscription plan.

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Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

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Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

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Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

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Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

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Discover your favorite integrations with PageSense

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