How to integrate Google Analytics with Zoho Backstage

Integrating with Google Analytics

Google Analytics is a tool that allows you to track website metrics. Integrate it with Zoho Backstage to get detailed analytics of your event websites in real-time. Understand visitor behavior and evaluate your website's effectiveness by studying the actions they perform on your website, such as which buttons they click, what stage they abandon the check-out process, and the amount of time they spend on different pages. Learn more.

Add tracking code

Activate website tracking for all your event websites by adding your Google Analytics code to Backstage. You can get this code from your Administrator settings in your Google Analytics account. You can also use a Google Tag Manager code as your tracking code, which can be found in the Administrator settings of your GTM account. 
 
Once your tracking code is active, you can get your event analytics from the Google Analytics application in the Events tab under the Behaviour section. To get the data in real time, visit the Real-time tab.



  1. Go to Portal Settings > Integrations > Website Visitor Tracking
  2. The Google Analytics section will be displayed.
  3. Click the Edit icon in the Tracking code textbox.
  4. Paste the tracking code which you can retrieve from your Google Analytics account.
  5. Click Done.

Edit tracking code

Update your code or switch from a Google Analytics code to a Google Tag Manager code, or vice versa, by editing it. 



  1. Go to Portal Settings > Integrations > Website Visitor Tracking
  2. Go to the Google Analytics section.
  3. Click the Edit icon to the right of the UA code textbox.
  4. Paste the tracking code in the UA code textbox.
  5. Click Done. The Update tracking code dialog box will appear.
    Note: Click      to revert to the previous tracking code.
  6. Click Update.

Remove tracking code

Deactivate the Google Analytics integration by removing the tracking code. Once you remove the code, you will no longer be able to track your event websites. However, all previous data will still be available in your Google Analytics account.



  1. Go to Portal Settings > Integrations > Website Visitor Tracking
  2. Go to the Google Analytics section.
  3. Click the Delete icon to the right of the UA code textbox. The Remove tracking code dialog box will appear.
  4. Click Remove.

The Google Analytics integration is a paid feature enabled based on your subscription plan.