Integrating with Zoho PageSense

Zoho PageSense is a Conversion Rate Optimization (CRO) platform that is used to track website metrics. Integrate it with Backstage to gain insight into what holds your audience's interest most on your event website and how to optimize it to get more traffic.

Configure PageSense for your portal

Link your Backstage portal with a Zoho PageSense space to activate PageSense for all your events. All event websites will be tracked as separate goals under a selected project in PageSense.

Go to Portal Settings > Integrations > Website Visitor Tracking
Click the Configure Now button in the PageSense section in the right pane.
Note: If you have a PageSense portal, skip to Step 5 and 6.
Enter a name for your PageSense portal in the Create PageSense portal dialog box.
Click the Create button.
Select a PageSense portal from the Choose your Zoho PageSense portal dropdown.
Click the Configure button.

Integrate PageSense with an event

Identify what works for your site and what doesn't and make informed changes from real-time data gathered from your visitors. After connecting your Backstage portal to a Zoho PageSense space, map individual events to a project inside a space in order to start getting data for each event website. Each website will be analyzed as a goal in PageSense.

Go to Portal Settings > Integrations > Website Visitor Tracking
The Zoho PageSense section will be displayed in the right pane.
Click the Integrate now button in the Zoho PageSense section in the right pane. The Zoho PageSense integration dialog box will display with details about which space in your PageSense account is being mapped with your portal in Backstage.
Click the Connect button in the Zoho PageSense integration dialog box.

Note: Only events that are published online (events that are labelled as Live) can be integrated with Zoho PageSense.

View event website metrics

View key metrics for different pages of your website in the Backstage and get insights into what has caught your audience's eye. Know which speakers and sessions interest your visitors and plan your marketing strategy accordingly.

You can also run experiments on your event website from your PageSense portal to get detailed reports. Run heat maps to understand visitor behavior or funnel analysis tests to identify top-performing pages.

Go to Portal Settings > Integrations > Website Visitor Tracking
The Zoho PageSense section will be displayed in the right pane.
Click the menu button near the Zoho PageSense section and click the View report option. The following stats will be visible:

Top-viewed pages
Top-viewed speakers
Top-viewed sessions
High-traffic countries

Click the Zoho PageSense link at the top of the page to get detailed analytics from your PageSense portal.

Disable PageSense integration for an event

Disconnect your event from PageSense when you want to stop tracking your website's stats.

Go to Portal Settings > Integrations > Website Visitor Tracking
The Zoho PageSense section will be displayed in the right pane.
Click the menu button near the Zoho PageSense section and click the Disconnect option. The Disconnect PageSense integration dialog box will appear.
Click the Disconnect button.

The Zoho PageSense integration is a paid feature enabled based on your subscription plan.

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Start tracking your website metrics today

Use PageSense to understand what your visitors are looking for, how they are behaving, and where they are facing problems on your website.

Ready to improve your website's performance?

Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.

Track and measure every business goal

Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

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