Get a complete picture of your attendees by syncing all data collected in the custom fields of the event registration form with your attendee database in Zoho CRM. Depending on how you’ve configured your Backstage–CRM integration, you can select the Leads or Contacts modules to sync attendee data with your CRM organization. If you have synced both your attendees and guests to your CRM organization as leads and contacts respectively, then you’ll have to map the custom field to both modules.
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