1. Inconsistent data. 
   
2. Wasted time and effort as different employees communicate with the same contact.
   
3. Inconsistent communication, which can create confusion and make the business look unprofessional.
   
4. Missed opportunities for the business.
   

Availability

1. Duplicates Cleanup is available for Premier edition and Bigin 360.
   
2. Only administrators can access and use this feature.
   

To identify duplicate records:

1. Log into your Bigin account with administrator privileges.
   
2. Go to the Contacts/Companies module.
   
3. Click the More icon at the top right. Select Duplicate Cleanup.
   
4. Choose the fields to identify duplicates. Based on the fields you choose, Bigin will check all of the records in the module and identify records that have similar values. For example, if you choose "Mobile" as the field, Bigin will check for records with the same mobile number. You can choose up to three fields to identify duplicates and, of these three fields, two fields can be custom fields.
   
   
5. Click the +Add Unique field button if you want to use other fields in the module as a factor to check the records.
   
6. Click Find and Merge Duplicates.
   
7. Once the de-duplication process is complete, the administrator will be notified on screen and via an email. The email will inform the administrator about details such as the number of duplicates, resolved duplicates, and unresolved duplicates. The administrator can resolve conflicts by opening the link that will directly open the page containing duplicates.  
   
   
8. Once the system identifies the duplicates, it follows two different processes to merge the records. Say there are 1,000 records in your Bigin account; of these, 200 are duplicate records. Bigin does a check on those 200 records, and  categorizes them into two types. The two types of records are:
   
   Records without conflicts: Consider a set of three duplicate records with all fields containing similar values as the other two records. Bigin will consider them to be records with no conflicts and automatically merge those records into one record. 
   
   Records with conflicts: Consider another set of two duplicate records with different values in the Mobile field, which will result in conflict. Bigin won't merge them automatically; the administrator has to merge and resolve them manually.
   Even if other fields have the same value, the Duplicates Cleanup method won't combine them, and it will only do the match on the unique field that you want to check for. The user has to choose the record manually to resolve the conflict.
   
   
   

Once the duplicate cleanup process is completed, the user will receive a notification in the System Notifications section. This notification will be available for three days. Additionally, they will receive an email notification.

Notes

1. Administrators can run de-duplication as many times as they need. There is no limit. Every time a de-duplication is run, a new email will be sent. The link is valid for three days.
   
2. If a deduplication is executed by selecting any old link within the '3' days for the same records, the other links will become invalid.
   
3. Users will be able to run a de-duplication using the old link for a maximum of three days.
   
4. Once you have specified the master record, all related lists of child records are moved to the master record.
   
5. The record(s) merged to the master record will be deleted permanently and the action cannot be reverted.
   
6. Read-only fields will not have radio buttons.