Deliverability Blogs
Why a new domain won’t fix a blocklisted domain
In short: a new domain won’t fix a blocklisted one. Blocklisting is a reputation problem tied to your sending practices, and a brand-new domain carries none of your reputation—so unless you fix the root cause, you’ll simply burn the new domain too. ...
Why spam isn’t the end of the road for your email marketing
In short: being marked as spam is almost always the result of a few fixable practices, not a reason to give up on email marketing. Authenticate your domain, keep your lists clean, segment your audience, and send relevant, honest content—do those four ...
7 Email marketing best practices for the holiday season
In short: a successful holiday season comes down to sending authenticated mail from a warmed-up domain to segmented, engaged contacts—with sharp content, well-timed sends, and reporting you act on. The seven practices below walk through each step so ...
How does Apple's MPP affect email marketing?
In short: Apple’s Mail Privacy Protection (MPP) hides whether, when, and where a recipient opened an email, which makes open rates unreliable and inflated for Apple Mail users. It doesn’t hurt deliverability—your mail still lands—but it does mean you ...
What is BIMI and why is it important?
In short: BIMI (Brand Indicators for Message Identification) displays your brand logo next to authenticated emails in supported inboxes. It builds on DMARC—your logo appears only once DMARC is enforced and, at most major providers, once a certificate ...
No-reply email address – why you should avoid it in marketing
In your marketing business, you've likely received emails from no-reply email addresses. This may lead you to wonder whether they would suit your own business. Before deciding, it’s important to understand what a no-reply address really is, why ...