Deliverability Blogs
Why a new domain won’t fix a blacklisted domain
The user manual of every email marketing software solution says, “We don’t recommend sending emails from multiple domains.” Though a simple statement, given the subject’s abstractness, we wanted to give you a detailed explainer why this is true. ...
Why spam isn’t the end of the road for your email marketing
Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...
7 Email marketing best practices for the holiday season
While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity. Every holiday season tests the nerves of email marketers. Their ...
How does Apple's MPP affect email marketing?
Internet privacy is becoming increasingly important to all internet users. With most businesses migrating online and everyone's reliance on the internet for day-to-day activities, having a highly protected internet connection is critical. In an ...
What is BIMI and why is it important?
What is BIMI? Nobody wants their inboxes to be flooded with spam or unwanted emails. To combat this, SPF, DKIM, and DMARC are email authentication methods that most businesses employ to inform their recipients that the emails they receive are ...
No-reply email address – why you should avoid it in marketing
In your marketing business, you've likely received emails from no-reply email addresses. This may lead you to wonder whether they would suit your own business. Before deciding, it’s important to understand what a no-reply address really is, why ...