Whatsapp Analytics
Zoho Campaigns gives you a detailed breakdown of how your Whatsapp campaigns performed, right from the Analytics module. Track delivery, clicks, failures, and unsubscribes to understand how recipients interact with your messages. By analyzing these insights, you can identify what’s working, spot areas for improvement, and make informed decisions to optimize your future campaigns for better engagement and results.
How to access Whatsapp campaign analytics
Follow these steps to view Whatsapp campaign analytics:
From the Navigation toolbar, click Analytics.
Then click Whatsapp.
The Whatsapp reports page will load, showing metrics for all the Whatsapp messages you have sent so far.
You can view the following metrics:
Delivery stats 
Sent: The total number of Whatsapp messages that were sent outn during a period of time.
Delivery rate: The percentage of sent Whatsapp messages that were successfully delivered.
Failure rate: Percentage of Whatsapp messages that failed to deliver compared to total sent messages.
Engagement stats
Read rate: The percentage of delivered Whatsapp messages that were read out of total messages delivered.
Click rate: The percentage of delivered Whatsapp messages where a recipient clicked on a link or a button.
CTRR (Click-to-read rate): The percentage of people who clicked a link out of those who actually read the Whatsapp message.
Reply rate: The percentage of recipients who replied directly to your message out of all the delivered messages.
Unsubscribe rate: The percentage of recipients who clicked 'Unsubscribe' after receiving your Whatsapp message.
Performance over time 
The Performance over time chart shows how your Whatsapp metrics have trended across a period. Instead of just seeing total numbers, you can see how your campaigns are performing week by week or month by month.
The chart below plots four lines across the time range:
Sent (blue): Number of promotional campaigns sent over that period of time.
Delivered (orange): Number of campaigns delivered to the customers over that period of time.
Read (green): Number of reads your campaigns recieved over that period of time.
Clicked (Purple): Number of clicks your campaigns recieved over that period of time.
You can interact with the graph by clicking on any metric to make it appear and disappear from the graph. You can also hover over the plot points in the graph to view the exact details of the event that appears on the graph.
Engagement by day and time 
This section shows you when your audience is most likely to open or click your messages, broken down by day of the week and time of day. You can click the drop down to choose between Reads, Replies, and Clicks. This lets you see separate patterns for when people read messages versus when they click links, or when they usually reply.
Best performing day: This highlights the single day of the week when your messages get the most engagement, whether that is reads, replies or clicks. Use this to schedule future campaigns on the day your audience is most active.
Best performing time: This shows the time of day when your audience is most likely to engage with your messages. Sending your campaigns at the right time can significantly improve your read and click rates.
The colour intensity bar is placed below for reference to show you whether the clicks were high or low during a selected time. A box represents a particular time in a day of the week. If the box is colored as dark blue, it means you got more number of clicks on that time window. And if it colored light blue, it means you got less clicks on that day. Always go by the darkest colored day to choose your best performing time window.
Cost Analytics 
This section gives you a perspective of how your expenses faired against the Whatsapp campaign you sent. It gives you 5 data points for deeper understanding of your cost/expenses. They are:
Avg Cost Per Campaign - The average cost incurred from the overall campaign expense.
Avg Cost per Click - How much did a click cost for you, as calculated by the overall cost divided by the total number of clicks received.
Avg Cost Per Recipient - How much did you spend on a single recipient, which is calculated by dividing the total expense by the total number of recipients
Avg Cost Per Reply - How much did it cost you to get a single reply, which is calculated by by dividing the total expense by the total number of replies
Total Spent - The overall cost spent on this campaign.
What does the bar graph say?
The graph shows you bars representing the date of cost incurred, and the height of the bar is directly equal to the cost that it incurred. The taller the bar, the higher it cost for you. The dotted line intersecting the bars shows you the average cost out of the total cost you incurred throughout a period of time.
Campaign Performance by Engagement 
This section ranks your campaigns by how much engagement and revenue they have brought in from the connected store. It's how you find out which campaigns are actually working.
The table columns include:
Campaign Name: The campaign's name, with the creator and send date below it.
Sent: How many messages were sent during that period of time
Delivered: How many actually received it, with the delivery rate underneath.
Clicked: How many clicked a link, with the click rate underneath.
Replied: Number of recipients who replied to your messages.
Read: Number of messages that were read after landing in the recipients' inbox.
Unsubscribed: Recipients who opted out after receiving the messages.
You can click on any of the listed campaigns to directly go to that campaign's overview page to view how it performed in detail.
You can use the filter controls at the top to quickly find the campaigns that matter most,
Show:
Top 5 Campaigns: Shows your five best-performing campaigns based on the selected metric
Least 5 Campaigns: Shows your five lowest-performing campaigns, helping you identify what did not work.
Note:
- You can sort the performance list based on the metrics that were most Sent, Delivered, Opened, or Clicked.
Location Breakdown 
The Location Breakdown section shows your Whatsapp Campaigns' country wise performance; where in the world your message clicks are coming from. This geographic data helps you understand your audience distribution and refine your targeting strategy.
Country performance: This shows engagement broken down country wise for clicks. The data includes the exact number of clicks, as well as the percentage share of the clicks for each country.
Top performing country: At a glance, you can see which country is generating the most engagement for your Whatsapp campaigns. This can help you decide where to focus your marketing efforts or whether to create region-specific campaigns.