Managing Email Tracking and Email Frequency in Zoho Campaigns - Online Help | Zoho Campaigns

Managing Email Tracking and Email Frequency

Email tracking and email frequency lets you monitor your campaign performance. Email tracking lets you measure key engagement metrics such as email opens, link clicks, and plain-text interactions, giving you valuable insights into how recipients respond to your campaigns. Email frequency settings allow marketers to control how often contacts receive emails over a specific period, helping prevent over communication and reduce the risk of unsubscribes. Together, these settings enable you to make informed marketing decisions, maintain healthy engagement levels, and deliver emails at a pace that works for your audience.

To enable email tracking:

  1. Click the Settings icon on the top-right corner of the screen.

  2. Click Tracking under Email.

You will be able to track:

  • Email open tracking: Track who opened your email campaigns and how many times they were opened. Open tracking works by placing a tiny invisible image in the email. When the image is downloaded, the email is recorded as opened.

  • Email click tracking: Track how your contacts interact with the links in your email campaigns. This helps you see which links were clicked, how many times they were clicked, and who clicked them.

  • Email plain text tracking: Track link clicks in plain-text emails. To enable tracking, all links in the email are automatically replaced with tracking URLs. This allows you to measure engagement even when HTML emails are not used.