Integrate with SMS Gateways - Online Help | Zoho Campaigns

Integrate with SMS Gateways

In Zoho Campaigns, SMS gateways can be integrated to extend your communication beyond email. Once connected, you can create and send SMS campaigns to your contacts directly from the platform, using the gateway provider you choose.

This is especially useful when you need your message to be seen quickly. Unlike emails, SMS messages are typically read within minutes, making them a reliable option for time-sensitive communication.

Some Use cases where SMS Integration proves to be useful  

Transactional updates SMS

If Mark runs an online store, he may need to keep his customers informed about their orders. Instead of relying only on email, he can send SMS updates for order confirmations, shipping status, or payment reminders. This ensures that customers receive important information even if they miss an email.

Instant promotional SMS  

If Debbie is running a limited-time sale, she may want her audience to act immediately. Sending a quick SMS about a flash sale or exclusive offer can help her reach customers instantly and recieve faster responses compared to traditional campaigns.  

Customer re-engagement campaigns

If Nolan notices that some of his contacts are not responding to email campaigns, he can use SMS to reconnect with them. A short and direct message can help grab attention and bring inactive users back.

Service alerts and critical notifications

If a service provider needs to inform users about downtime, maintenance, or urgent updates, SMS becomes a reliable option. Since these messages are time-sensitive, SMS ensures that they are seen quickly.

Follow-ups after campaigns or actions

If a customer has just signed up, made a purchase, or shown interest in something, a follow-up SMS can be used to guide the next step. This could be a reminder, a quick update, or a prompt to take action.

Clickatell

Clickatell is a cloud-based messaging platform that enables businesses to send SMS messages to customers across the globe through secure and scalable APIs. It is widely used for transactional alerts, notifications, and promotional messaging, making it a reliable choice for businesses looking to communicate instantly and directly with their audience.

When integrated with Zoho Campaigns, Clickatell allows you to extend your marketing efforts beyond email and reach your contacts through SMS. This is especially useful for time-sensitive communication such as promotions, reminders, alerts, and updates, where higher open rates and immediate visibility are critical.

By combining Clickatell’s messaging infrastructure with Zoho Campaigns’ contact management and campaign capabilities, businesses can create targeted SMS campaigns, personalise messages using contact data, and ensure consistent communication across channels, all from a single platform.

 To integrate with Clickatell    

  1. Click on Settings icon located on the top right of the application.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available integration types.

  4. Choose Clickatell and a page appears with the description, features and pre-requisites for the integration.

  5. After reading the terms and conditions and the privacy policy, click the Connect button.

  6. Fill in the following information in the pop up that appears:  

    1. Clickatell API Key

    2. Sender ID if required

  7. Click Integrate.

  8. A pop up appears confirming your integration and and the integration details like time, date and admin is displayed.

To learn more about Clickatell, click here

 After the integration     

Once the Clickatell integration is successfully completed, you can start using SMS as a communication channel within Zoho Campaigns.

All SMS activities are handled through the connected Clickatell account, while Zoho Campaigns acts as the interface for campaign creation, audience selection, and overall management. This setup helps streamline your messaging efforts and ensures that both email and SMS campaigns can be managed together efficiently.

Twilio    

Twilio is a messaging platform that businesses use to send SMS messages through its APIs. It’s often used when there’s a need to deliver messages quickly and reliably, whether it’s for updates, alerts, or simple notifications.

Connecting Twilio with Zoho Campaigns gives you the option to reach your contacts through SMS alongside your regular campaigns. Instead of relying only on email, you can use SMS for situations where you want your message to be seen right away.

Once connected, Twilio works in the background while you continue to manage your contacts and campaigns from Zoho Campaigns. This makes it easier to include SMS as part of your overall communication without switching between tools.

 To integrate with Twilio 

  1. Click on the Settings icon located at the top-right corner of the application.

  2. Choose Apps under Integrations.

  3. Select SMS from the list of integration types.

  4. Choose Twilio and click Connect.

  5. Review and accept the terms and conditions, then click Continue.

  6. In the pop-up that appears, enter the following details:
    Twilio Auth Token
    Twilio Account SID
    Twilio Phone Number

  7. Click Integrate.

Once completed, a confirmation message will be displayed along with details such as the time of integration and the admin who configured it.

To learn more about Twilio, click here

 

 After the integration   

Once Twilio is successfully integrated, you can start using SMS within Zoho Campaigns.

You will be able to:

  • Create and send SMS campaigns to your contacts.

  • Target specific audiences using segmentation.

  • Personalise messages using contact information.

  • Send time-sensitive updates such as reminders, alerts, and offers.

All messages are sent through your connected Twilio account, while Zoho Campaigns provides the interface to manage campaigns, contacts, and messaging activities in one place.

Sinch Engage 

Sinch Engage is an SMS service provider that businesses use to send messages to customers for notifications, alerts, and general communication.

When connected with Zoho Campaigns, it lets you send SMS messages to your contacts directly from the platform. This gives you an additional way to reach your audience when you want your message to be seen quickly, without relying only on email.  

 To Integrate Sinch Engage with Zoho Campaigns   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Go to SMS Gateways.

  4. Hover over Sinch Engage and click Connect.

  5. In the pop-up that appears, enter the following information:

  1. Select the your targeted region, APAC or EU.

  2. Click Integrate.

To learn more about Sinch Engage, click here

Once the integration is completed, a confirmation message will be shown with details such as the time of integration and the admin who configured it.

   After the integration     

Once Sinch Engage is connected, you can start sending SMS campaigns from Zoho Campaigns through the Sinch Engage account, meanwhile you manage all the other functions like managing campaigns and contacts straight from Zoho Campaigns.

Bulk SMS 

BulkSMS allows you send messages to your customers in bulk for updates, alerts, and promotions.

When connected with Zoho Campaigns, it gives you a quick way to run SMS campaigns from the same place where you manage your contacts and email campaigns, without needing to switch tools.

 To integrate with BulkSMS in Zoho Campaigns 

  1. Click on Settings icon located at the top right corner of the application.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose BulkSMS and Review and accept the terms and conditions.

  5. Click Connect.

  6. Fill in the following information in the pop-up that appears:  

    1. Username

    2. Password

    3. Sender ID

  7. Click Integrate.

To learn more about BulkSMS, click here 

Once the integration is completed, a confirmation message will pop-up with details such as the time of integration and the admin who configured it.

 After the integration  

Once the integration is set up, sending SMS campaigns becomes part of your usual workflow in Zoho Campaigns.

You can choose your audience, create your message, and send it directly through BulkSMS, all without leaving the platform. This makes it easier to handle both email and SMS communication together, depending on what the situation calls for.

 MessageBird 

MessageBird is a communication platform that businesses use to send SMS messages for updates, alerts, and notifications across different regions.

When connected with Zoho Campaigns, it allows you to include SMS as part of your campaign flow. This means you can reach your contacts instantly when needed, without managing messaging separately.

 To Integrate MessageBird with Zoho Campaigns    

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose MessageBird and read the terms and conditions.

  5. Click Connect, fill in the following information:

  1. Click Integrate.

To learn more about MessageBird, click here

 After the integration  

Once the integration is completed, a confirmation message will pop-up with details such as the time of integration and the admin who configured it.

After the integration, you can start reaching your contacts through SMS whenever needed.

This is especially useful for messages that need quick visibility, such as reminders, alerts, or short updates. Since everything is managed within Zoho Campaigns, you don’t have to switch between tools to run your campaigns.

 SMS Magic 

SMS Magic, when integrated with Zoho Campaigns, provides a way for businesses to send SMS messages to customers for notifications, reminders, and general communication.

After integrating it with Zoho Campaigns, you can use SMS alongside your existing campaigns to reach your audience more directly, especially in cases where quick visibility is important.

 To Integrate with SMS-Magic   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose SMS-Magic and read the terms and conditions.

  5. Click Connect, fill in the following information::

    1. SMS-Magic API Key

    2. Sender ID

  6. Click Integrate.

To learn more about SMS-Magic, click here

 After the integration  

After the integration, you can start reaching your contacts through SMS whenever needed.

This is useful for messages that require immediate attention, such as reminders or alerts. Since everything is managed within Zoho Campaigns, you can run your campaigns without moving between different platforms.

 MiSMS 

MiSMS is an SMS gateway that allows businesses to send messages to their customers for updates, alerts, and promotional communication.

By integrating MiSMS with Zoho Campaigns, you can send SMS campaigns directly from the platform and stay connected with your audience through a faster and more immediate channel.

 To Integrate with MiSMS    

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose MiSMS and read the terms and conditions.

  5. Click Connect, fill in the following information:

    1. Username

    2. Password

    3. SMS Brandname

  6. Click Integrate.

To learn more about MiSMS, click here

 After the integration  

Once MiSMS is connected, you can start using SMS as part of your campaign activities.

You will be able to:

  • Create and send SMS campaigns to your contacts

  • Target specific audiences using segmentation

  • Personalise messages using contact details

  • Send quick updates such as reminders, alerts, and offers

All messages are routed through your MiSMS account, while Zoho Campaigns is used to manage campaigns and contacts from one place.

 MSG91 

MSG91 is an SMS gateway that businesses use to send messages for notifications, alerts, and promotional communication.

When integrated with Zoho Campaigns, it allows you to send SMS messages to your contacts directly from your campaign setup, making it easier to reach your audience quickly when needed.

 To Integrate MSG91 with Zoho Campaigns    

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose MSG91 and read the terms and conditions.

  5. Click Connect, fill in the following information:

    1. MSG91 API Authkey

    2. Sender ID

    3. Select the messaging type: Promotional or Service Explicit

  6. Click Integrate.

To learn more about MSG91, click here

After the integration  

Once MSG91 is connected, SMS becomes part of your regular campaign flow.

You can create your message, choose your audience, and send it through MSG91 without leaving Zoho Campaigns. This helps you manage both email and SMS communication together in a single place.

 Kudosity 

Kudosity provides businesses with a way to send SMS messages to customers for updates, alerts, and general communication.

With Kudosity integrated into Zoho Campaigns, you can use SMS as an additional channel to communicate with your contacts whenever quick visibility is important.  

 To Integrate Kudosity with Zoho Campaigns   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Kudosity and read the terms and conditions.

  5. Click Connect, fill in the following information:

  1. Click Integrate.

Learn more about Kudosity

After the integration  

After the integration, you can start reaching your contacts through SMS whenever needed.

This is useful for messages that need immediate attention, such as reminders or alerts, while still managing everything from within Zoho Campaigns.

 Vonage 

  Vonage is a communication platform that enables businesses to send SMS messages for notifications, alerts, and updates.

By connecting Vonage with Zoho Campaigns, you can send SMS campaigns directly to your contacts without relying only on email for communication.  

 To Integrate Vonage with Zoho Campaigns 

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Vonage and read the terms and conditions.

  5. Click Connect, fill in the following information::

    • Vonage API key

    • Vonage Secret

  1. Click Integrate.

To learn more about Vonage, click here

After the integration  

Once Vonage is set up, you can begin using SMS as part of your campaigns.

You will be able to:

  • Create and send SMS campaigns

  • Target specific contact groups

  • Personalise messages using contact details

  • Send quick updates such as reminders and alerts

All messages are sent through your Vonage account, while Zoho Campaigns is used to manage your campaigns and contacts.

 Elitebuzz 

Elitebuzz is an SMS service that businesses can use to send messages for alerts, notifications, and promotional communication.

When integrated with Zoho Campaigns, it allows you to send SMS messages to your contacts directly from the platform, helping you reach them more quickly when required.

 To Integrate Elitebuzz with Zoho Campaigns   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Elitbuzz and read the terms and conditions.

  5. Click Connect, fill in the following information:

    1. Elitbuzz API key

    2. Elitbuzz Sender ID

  6. Click Integrate.

To learn more about Elitbuzz, click here

After the integration  

Once the integration is complete, sending SMS campaigns becomes part of your usual workflow.

You can select your audience, create your message, and send it through Elitebuzz without switching between different tools.

 Nimbus Adcom 

Nimbus Adcom is an SMS gateway that enables businesses to send messages to customers for updates, alerts, and general communication.

With this integration, Zoho Campaigns can be used to create and send SMS campaigns directly to your contacts using Nimbus Adcom.

 To Integrate Elitebuzz with Zoho Campaigns   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Nimbus Adcom and read the terms and conditions.

  5. Click Connect, fill in the following information:

    1. Nimbus Adcom Username

    2. Nimbus Adcom Password

    3. Sender ID

  6. Click Integrate.

 After the integration   

After connecting Nimbus Adcom, you can start using SMS whenever you need a faster way to reach your audience.

This helps you handle time-sensitive communication more effectively while managing everything within Zoho Campaigns.

 Kaleyra 

Kaleyra is a messaging platform that allows businesses to send SMS messages for notifications, alerts, and updates.

When integrated with Zoho Campaigns, it gives you the option to include SMS as part of your communication strategy alongside email campaigns.

To integrate Kaleyra with Zoho Campaigns    

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Kaleyra and read the terms and conditions.

  5. Click Connect, fill in the following information::

    • Kaleyra API key

    • Sender ID

    • Entity ID

    • Select the account type: Global or IO Platform

  1. Click Integrate.

To learn more about Kaleyra, click here 

After the integration  

Once Kaleyra is integrated, you can start sending SMS campaigns directly to your contacts.

You can manage your campaigns, audience, and messaging from Zoho Campaigns while Kaleyra handles message delivery in the background.

 Rakuten 

Rakuten provides SMS messaging services that businesses can use to send updates, alerts, and promotional messages to customers.

By integrating Rakuten with Zoho Campaigns, you can run SMS campaigns from within the platform and reach your contacts more directly.

 To Integrate Rakuten with Zoho Campaigns   

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose Rakuten and read the terms and conditions.

  5. Click Connect, fill in the following information::

    • API key

    • Password

    • Sender ID

  1. Click Integrate.

 After the integration   

Once the integration is completed, you can start using SMS as an additional communication channel.

This allows you to send quick updates and messages to your contacts without depending only on email campaigns.

 ValueFirst 

ValueFirst is an SMS service provider that businesses use to send messages for notifications, alerts, and promotional communication.

When connected with Zoho Campaigns, it enables you to send SMS campaigns to your contacts directly from the platform, helping you communicate more quickly when needed.

To integrate with ValueFirst  

  1. Click Settings icon on the top-right corner of the screen.

  2. Choose Apps under Integrations.

  3. Select SMS gateways from the available app options.

  4. Choose ValueFirst and read the terms and conditions.

  5. Click Connect, fill in the following information::

    • Client key

    • Client Password

    • Sender ID

  1. Click Integrate.

 After the integration   

Once ValueFirst is connected, you can start using SMS as part of your campaign activities.

You will be able to:

  • Create and send SMS campaigns

  • Target specific audiences

  • Personalise messages

  • Send time-sensitive updates

All messages are routed through your ValueFirst account, while Zoho Campaigns is used to manage campaigns and contacts.