How to Read WhatsApp Campaign Reports in Zoho Campaigns

WhatsApp campaign reports

WhatsApp campaign reports help you understand how your messages are performing. You can use these reports to track delivery, engagement, and overall campaign effectiveness. This gives you a clear view of how your audience interacts with your WhatsApp campaigns.

How to access WhatsApp campaign reports 

To view WhatsApp campaign reports,

  1. From the Navigation toolbar, click Campaigns, and select WhatsApp.

  2. In the list view, click on the campaign for which you want to check the report.

The reports section is divided into three parts:

  • Overview

  • Contacts

  • Configuration

Overview  

The Overview tab shows key performance metrics of your WhatsApp campaign.

Delivery stats  

  • Sent: Total number of messages sent.

  • Delivery rate: Percentage of messages successfully delivered.

  • Failure rate: Percentage of messages that failed to deliver.

Credits stats  

  • Cost per click: The cost incurred for each click.

  • Cost per recipient: The cost incurred per recipient.

  • Cost per reply: The cost incurred for each reply.

  • Total cost: Total amount spent to send the WhatsApp campaign.

  • Credits used: Total credits used to send the WhatsApp campaign.

Engagement stats  

  • Read rate: Percentage of messages that were read.

  • Click rate: Percentage of messages where links were clicked.

  • CTRR: Percentage of recipients who clicked a link within a WhatsApp message out of the total recipients who received it.

  • Reply rate: Percentage of recipients who replied.

  • Unsubscribe rate: Percentage of recipients who unsubscribed.

Messages over time  

It displays a timeline view showing how reads, clicks and replies occurred after the campaign was sent.

Location breakdown  

This shows where your recipients are located based on their opens and clicks, segmented by country.

Contacts  

The Contacts tab in WhatsApp campaign reports shows details for each recipient, including who the message was sent to and how each contact interacted with it. You can filter the contacts the campaign was sent to based on the following:

  • Sent

  • Delivered

  • Read

  • Clicked

  • Replied

  • Failed

  • Unsubscribed

Configuration  

The Configuration tab includes the setup details of your WhatsApp campaign. This includes:

  • Recipient list

  • Number of contacts the campaign was sent to

  • Number of contacts excluded

  • Sender information

  • Credits used

  • Message content