Target marketing

Target Marketing

Target marketing is a business strategy that involves understanding and grouping consumers based on their needs and preferences, identifying consumers whose needs can be met by your product/service, and then focusing your marketing efforts on those specific groups of consumers.

This is an efficient practice, as it directly addresses the needs of consumers, yields better results, increases revenue, and helps build a solid customer base.

How to use target marketing

Target marketing can be achieved through the following stages:

  • Identifying your audience
  • Targeting your audience
  • Positioning your product/service

Identifying your audience


Consumers will have different needs and preferences. After a thorough analysis of these factors, you can group consumers who share similar needs and preferences. The next step is to identify those groups that contain potential customers for your product/service. The groups you have identified are your target audience.

Targeting your audience

Targeting is the process of engaging your target audience and pitching your product to them. After identifying your target audience, you can focus your marketing efforts on them by using various strategies to present your product and create a precise understanding of its functionalities. The following are some targeting strategies you can use:

Location and send-time optimization

You can send personalized campaigns based on email recipient's location, time zone, and the time of day you've found they're more likely to engage with your emails.

Age and gender

Based on an email recipient's age and gender, you can achieve more personalization in the campaigns you send.

Purchase history and interest

Based on the recipient's purchase history, you can infer their preferences and interests. This will help streamline the services you offer to your consumer.

Custom fields

Adding custom fields (questions, polls, and more) to your emails allows you to collect information about your customer's interests and preferences, which you can later use to send more personalized campaigns.

Timely campaigns

Sending out campaigns at the right time plays a vital role in boosting sales. Sending out campaigns during festive seasons, sporting events, movie premieres, and more will draw greater attention and yield better results.

Levels of engagement

The levels at which your customers engage with you are key factors you must consider to optimize your business. You can provide offers and additional benefits to reward customers who make frequent purchases while sending personalized campaigns to customers who occasionally purchase or who seldom purchase to keep them engaged and encourage them to purchase your product/service more regularly.

If you own an online store, you can offer early access to deals or promise quicker delivery to customers, and if you own malls or stores, you can announce seasonal sales and offer discounts during festive seasons to create a solid customer base.

Positioning your product/service


Positioning is the technique of cementing your product/service in the market and creating an identity for it.

The first step in positioning is advertising your product/service features and spotlighting which ones differentiate your product/service from its competitors. The next step is to set the price, keeping your target audience in mind. After setting up the right price, you must focus your efforts on promoting your product/service in every way possible to create brand awareness and increase customer traffic. This can include creating a punchy tag line that encompasses your product's/service's identity to promote it loud and clear. The last step is to make your product/service easily available in the market. This will ensure customers have a healthy perception of your product/service.

Ideally, after running a series of targeted campaigns, email recipients will be thoroughly impressed and will purchase your product/service.

A key factor in the success of any business is customer retention. Even after a successful purchase, you must keep your customer engaged with newsletters, updates about your product/service, and articles about topics your customer is interested in. This will build a loyal customer base and increase customer retention.

Target marketing put into practice

A real-time example can help us see how we can use the strategies that have been discussed. Let's assume that your product is a high-performance computer. Your first step is to identify students, working professionals, and companies as target customers for your product.You will then send personalized campaigns like "Student Discount Program" and other customizable deals with free service and additional benefits for companies and professionals. Lastly, by positioning your product as the most affordable high-performance computer on the market, you create brand awareness, promote your product's message to garner attention, and hopefully achieve great sales.

A great deal of audience analysis, practice of diligent marketing strategies, and relentless effort to retain your customer base is all that is needed to run a successful marketing campaign.

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Getting started with email deliverability

                                                                                                                Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
                                                                                                              • Eight common practices that affect email deliverability

                                                                                                                Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
                                                                                                              • Why spam isn’t the end of the road for your email marketing

                                                                                                                Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...
                                                                                                              • How email engagement magically boosts inbox placement

                                                                                                                Mailbox providers such as Gmail, Yahoo! and others have been validating a lot of data points like spammy content, email engagement, and user interests to offer inbox placement —i.e. the number of emails that actually reach an inbox as opposed to ...
                                                                                                              • 7 Email marketing best practices for the holiday season

                                                                                                                While holidays spell fun and frolic for some, for others they mean more work. When it comes to email marketers, the holidays are a time to buckle up for increased marketing activity. Every holiday season tests the nerves of email marketers. Their ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources