How to send bulk emails to Gmail and Outlook users
Although inbox providers analyze various factors to offer inbox placement, they put the greatest importance on the relevancy of the email content and the sender domain's reputation. So the question for marketers is this: How do you identify your contact's interest?
Things to do before performing an email blast
-
The best way to keep your contacts engaged is by sending emails targeting your contact's interest. Sending targeted emails will help you improve email engagement and strengthen your domain reputation. Click here to learn more about sending targeted emails.
-
If you want to send a huge number of emails in a single strike, you can use the following techniques:
- The best way to start is by sending emails to contacts who never miss your emails. When all the emails you send initially are read, inbox providers will be convinced that you are not a spammer and will start offering inbox placement to your future emails.
You can split the total number of emails and send them either at a regular interval or on a daily basis and stretch the time duration as much as possible to avoid email throttling.
A dirty mailing list will result in bounces, unsubscribes, and spam markings. You must weed out inactive contacts and invalid email addresses from your mailing list to reduce the bounce rate and protect your sender domain's reputation and email engagement. Click here to learn more about cleaning your mailing list.
Use a sender domain that has a positive reputation to prevent email rejection and quarantining. You can use the Google Postmaster tool to track your domain reputation and identify common delivery issues.
Provide the option to unsubscribe in every email you send. This will reduce spam markings and help you maintain your domain reputation.
The success of your email campaign hugely depends on the way you plan it and the content you offer. Understanding the benchmarks set by inbox providers and implementing sensible strategies to meet them will help your emails reach your contact's inbox.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Create. Review. Publish.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Design. Discuss. Deliver.
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...How to land your emails in Gmail's primary tab
To offer an uncluttered email experience for their users, Gmail introduced inbox tabs, an ingenious technique that segregates emails into three tabs: Primary, Promotions, and Social. Gmail uses complex algorithms and email engagement metrics to ...How a public domain sender address affects email deliverability
Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...How to prevent Gmail from clipping your emails
Ever wondered why your email campaign's message is not fully displayed when it lands in your contact's inbox and why the "View entire message" link is displayed in the email? It's because Gmail has come up with the practice of clipping emails. Why ...Eight common practices that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...