How to send bulk emails to Gmail and Outlook users

How to send bulk emails to Gmail and Outlook users

Sending newsletters, promotional emails and targeted email campaigns are part and parcel of an email marketer's day at the office. But the real challenge for marketers is to send a huge volume of email and achieve inbox placement. This is made difficult by the fact that inbox providers heavily scrutinize emails to identify spam and check whether the content provided is relevant to the recipient's interest.

Although inbox providers analyze various factors to offer inbox placement, they put the greatest importance on the relevancy of the email content and the sender domain's reputation. So the question for marketers is this: How do you identify your contact's interest?

It's quite simple. To understand your contact's interest, you can analyze the searches they perform on your website, the enquiries they make regarding your products/services, and the links they click in your emails.

Gmail and outlook offer inbox placement mostly for emails that keep their customers engaged and that are sent from a sender domain with a positive reputation.

Things to do before performing an email blast

Before performing an email blast, you must identify the email service provider commonly used by your contacts. If a considerable number of your contacts use Gmail or Outlook, you should follow the techniques discussed below to achieve inbox placement:

  • The best way to keep your contacts engaged is by sending emails targeting your contact's interest. Sending targeted emails will help you improve email engagement and strengthen your domain reputation. Click here  to learn more about sending targeted emails.
  • If you want to send a huge number of emails in a single strike, you can use the following techniques: 
    • The best way to start is by sending emails to contacts who never miss your emails. When all the emails you send initially are read, inbox providers will be convinced that you are not a spammer and will start offering inbox placement to your future emails.
    • You can split the total number of emails and send them either at a regular interval or on a daily basis and stretch the time duration as much as possible to avoid email throttling.

  • A dirty mailing list will result in bounces, unsubscribes, and spam markings. You must weed out inactive contacts and invalid email addresses from your mailing list to reduce the bounce rate and protect your sender domain's reputation and email engagement. Click here to learn more about cleaning your mailing list.  

  • Use a sender domain that has a positive reputation to prevent email rejection and quarantining. You can use the Google Postmaster tool to track your domain reputation and identify common delivery issues.

  • Provide the option to unsubscribe in every email you send. This will reduce spam markings and help you maintain your domain reputation.

The success of your email campaign hugely depends on the way you plan it and the content you offer. Understanding the benchmarks set by inbox providers and implementing sensible strategies to meet them will help your emails reach your contact's inbox.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Get started with Zoho Sign

            in a few quick steps!

            Download Help Guide

                      Still can't find what you're looking for?

                      Write to us:



                        Zoho Marketing Automation

                          Zoho Sheet Reources


                              Zoho Forms Resources

                                Secure your business
                                communication with Zoho Mail

                                Mail on the move with
                                Zoho Mail mobile application

                                  Stay on top of your schedule
                                  at all times

                                  Carry your calendar with you
                                  Anytime, anywhere

                                        Zoho Sign Resources

                                          Sign, Paperless!

                                          Sign and send business documents on the go!

                                          Get Started Now

                                              Zoho SalesIQ Resources

                                                  Zoho TeamInbox Resources

                                                          Zoho DataPrep Resources

                                                            Zoho DataPrep Demo

                                                            Get a personalized demo or POC

                                                            REGISTER NOW

                                                              Design. Discuss. Deliver.

                                                              Create visually engaging stories with Zoho Show.

                                                              Get Started Now

                                                                                    • Related Articles

                                                                                    • Getting started with email deliverability

                                                                                      Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
                                                                                    • How to land your emails in Gmail's primary tab

                                                                                      To offer an uncluttered email experience for their users, Gmail introduced inbox tabs, an ingenious technique that segregates emails into three tabs: Primary, Promotions, and Social. Gmail uses complex algorithms and email engagement metrics to ...
                                                                                    • How a public domain sender address affects email deliverability

                                                                                      Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...
                                                                                    • How to prevent Gmail from clipping your emails

                                                                                      Ever wondered why your email campaign's message is not fully displayed when it lands in your contact's inbox and why the "View entire message" link is displayed in the email? It's because Gmail has come up with the practice of clipping emails. Why ...
                                                                                    • Eight common practices that affect email deliverability

                                                                                      Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
                                                                                    Wherever you are is as good as
                                                                                    your workplace



                                                                                      Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                      Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                      Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                      CRM Tips

                                                                                      Make the most of Zoho CRM with these useful tips.

                                                                                        Zoho Show Resources