Why you should warm up a new sender domain

Why you should warm up a new sender domain

Marketers often use a new sender domain under the following circumstances:
  1. They purchase a secondary sender domain to send more emails
  2. Their company is completely new to email marketing
  3. They've planned to use a sender domain that was used sparsely
When you send a huge number of emails from a new or sparsely used sender domain, mailbox providers will be suspicious about your emails and might flag them as spam and deny inbox placement. To prevent this, you must warm up your sender domain.

What is domain warmup?

Domain warmup is the process of building a positive reputation with inbox providers, which will help in achieving inbox placement and in avoiding email throttling and email quarantining.

What if I don't warm up my sender domain?

Mailbox providers are tirelessly working to provide a safe email experience for their users. When you send emails from a new sender domain that is not warmed up, your marketing efforts might be in vain due to the following:

Your emails will be rejected

Mailbox providers have strict spam guidelines and will often reject emails that are sent from a sender domain that has negative reputation or no reputation. When you send emails from a sender domain that is not warmed up, your emails may get rejected.

Your emails will be quarantined

Since spammers mostly use new sender domains to blast emails, when mailbox providers receive emails from sender domain that has no reputation, or when they receive emails that resemble spam, they will queue those emails in their server and scan them for potential threats. 
 
If you send emails without warming up the sender domain, your emails will be flagged as suspicious and will be stored in mailbox provider's server and scanned for threats.

Your emails will be classified as spam

Mailbox providers offer inbox placement based on sender domain's reputation. If you send thousands of emails from a new sender domain which has no reputation, your emails will be marked as spam.

Email engagement and ROI will be affected

When emails don't land in the inbox or when emails are flagged as suspicious, your recipients will be less likely to open them or click on anything inside, thus email engagement will be seriously affected. Lack of engagement will obviously lead to a decrease in your ROI.

Your domain will be blacklisted

When a considerable number of your emails are marked spam, your sender domain will earn a negative reputation. If the sender domain keeps earning a negative reputation, there are chances for it to get blacklisted.

Takeaway

Mailbox providers like Gmail, Outlook, Yahoo, and Zoho Mail consider domain reputation to offer inbox placement. If you are planning to use a new sender domain, you must send a considerable number of emails to build a healthy reputation.

Also, when you are planning to send high volume of emails, it is advisable to split the total number of emails and send them either at a regular interval or on a daily basis and stretch the time duration as much as possible to avoid email throttling.

If a considerable number of your contacts use Gmail, you can use the Google postmaster tool to identify the reputation your sender domain has earned. For other mailbox providers, you can run a test email campaign with your test accounts and use the inbox placement result to identify the reputation your sender domain has earned.

Though domain warmup may sound complicated, it is an effective practice with which you can improve email deliverability and email engagement.

If you have any questions, feel free to reach out to us at support@zohocampaigns.com. Our deliverability experts will be more than happy to answer them.
Related Articles
Read this article to learn how you can warm up your sender domains.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION





                        Still can't find what you're looking for?

                        Write to us:  support@zohoforms.com


                                



                            





                          Manage your brands on social media




                              Zoho Marketing Automation

                                Zoho Sheet Resources

                                 




                                    Zoho Forms Resources


                                      Secure your business
                                      communication with Zoho Mail


                                      Mail on the move with
                                      Zoho Mail mobile application

                                        Stay on top of your schedule
                                        at all times


                                        Carry your calendar with you
                                        Anytime, anywhere




                                              Zoho Sign Resources

                                                Sign, Paperless!

                                                Sign and send business documents on the go!

                                                Get Started Now





                                                        Zoho TeamInbox Resources



                                                                Zoho DataPrep Resources



                                                                  Zoho DataPrep Demo

                                                                  Get a personalized demo or POC

                                                                  REGISTER NOW


                                                                    Design. Discuss. Deliver.

                                                                    Create visually engaging stories with Zoho Show.

                                                                    Get Started Now










                                                                                          • Related Articles

                                                                                          • How to warm up a sender domain

                                                                                            We know that as marketers, you want to send large volumes of emails and achieve inbox placement. When mailbox providers receive emails, they consider the reputation of a sender domain to make inbox decisions. So, how is the reputation of a sender ...
                                                                                          • Getting started with email deliverability

                                                                                            Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
                                                                                          • How a public domain sender address affects email deliverability

                                                                                            Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...
                                                                                          • Why a new domain won’t fix a blacklisted domain

                                                                                            The user manual of every email marketing software solution says, “We don’t recommend sending emails from multiple domains.” Though a simple statement, given the subject’s abstractness, we wanted to give you a detailed explainer why this is true. ...
                                                                                          • How to handle a blacklisted sender domain/IP address

                                                                                            Blacklists are lists of email senders who are known to send spam. These lists are maintained by internet service providers, anti-spam services, and mailbox providers. When it comes to offering inbox placement, mailbox providers give preference to ...
                                                                                          Wherever you are is as good as
                                                                                          your workplace

                                                                                            Resources

                                                                                            Videos

                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                            eBooks

                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                            Webinars

                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                            CRM Tips

                                                                                            Make the most of Zoho CRM with these useful tips.



                                                                                              Zoho Show Resources