What is BIMI?  

Does BIMI affect email marketing?  

1. Increases brand recognition - With BIMI, your brand's logo will appear alongside your email in a recipient's inbox. The use of a logo in the email boosts visibility and allows recipients to quickly recognise your organization. As a result, your brand will have a high level of market recognition.  
   
2. Increases email engagement - Since this authentication technique exudes trustworthiness, recipients are more likely to interact with the email, resulting in higher open and click rates.
   
3. Lowers chances of getting spam trapped - Employing BIMI is a good indicator that indicates lesser email bounces and a decreased likelihood of your emails being trapped in the spam folder.
   
4. Builds sender reputation - Organizations who use BIMI are one step closer to improving their sender reputation. BIMI ensures that firms gain the trust of their recipients, resulting in a positive reputation in the email marketing industry. 
   

How does BIMI work?  

1. p = none - This policy specifies that if the email fails DMARC, there will be no check and mailbox providers will be free to decide what to do with the email.
   
2. p = quarantine  - This policy states that if an email fails the DMARC check, mailbox providers must treat it with caution and quarantine it.
   
3. p = reject - According to this policy, if an email fails the DMARC check, mailbox providers must reject or block the email from being delivered. 
   

How to set up BIMI for your organization  

Now that we've covered how BIMI works, let's learn how to set up BIMI for your organization.

1. First, authenticate all your email domains with SPF, DKIM, and DMARC.
   
2. Ensure that you've setup DMARC as p = quarantine at 100% or p = reject for your domain.
   
3. Create and upload a SVG tiny version of your logo to a publicly accessible server.
   
4. Setup VMC for your logo.
   
5. Publish the BIMI text record to the DNS server.
   

BIMI tips and tricks  

1. Make sure your domains are authenticated properly. You can use any DMARC checker tools available online, such as DMARC inspector or DMARC analyzer.
   
2. Ensure you've followed the correct format to create your brand logo. Use SVG conversion tools to check if the logo is in the proper format.
   
3. A Verified Mark Certificate (VMC) must be acquired from an accredited organization like DigiCert or Entrust.
   
4. You can check your brand's compliance with BIMI standard or generate a new BIMI record with the BIMI lookup tool.
   
5. Read the BIMI implementation guide for more information while setting up BIMI for your organization.
   
6. In case you face any hurdles while implementing BIMI, read the BIMI FAQ page to get more help.
   

Mailbox providers that support BIMI 

1. Cloudmark
   

1. Gmail
   

1. Google Workspace
   

1. Yahoo(excluding Yahoo Japan)
   

1. AOL
   

1. Netscape
   

1. Apple
   

1. Fastmail
   

1. Pobox
   

1. Laposte
   

1. Zone