DMARC - Online Help | Zoho Campaigns


DMARC, or Domain-based Message Authentication, Reporting, and Conforming, is the latest protocol for preventing potential phishing attacks. It standardizes how email receivers perform email authentication, and provides senders with feedback. Complying with DMARC offers additional benefits, including maintaining a good sender domain reputation. 

If you're interested in complying with DMARC, Zoho Campaigns allows you to authenticate your domain using SPF and DKIM protocols. Setting up these policies are required steps for adhering to DMARC.

Complying with DMARC policy can also indirectly enhance email deliverability.  Here are a few ways DMARC can help maintain a decent sender domain reputation:
  1. The protocol prevents emails originating in unrecognized servers from reaching inboxes. As a result, DMARC can protect your brand and your domain's reputation. 

  2. It provides additional transparency about the number of messages from domain pass-through authentications.

  3. It helps the sender inform receiving systems about how to handle incoming unauthenticated emails.
Email authentication policies are essential for complying with DMARC. By clearing SPF and DKIM policies, marketers can establish a genuine domain identity that's free of phishing threats. 

SPF – Sender Framework Policy

This is a simple email validation system that detects spoofing and is also the first step in email authentication. SPF provides a mechanism to note which email servers are authorized to send emails on behalf of a particular domain. Learn more.

DKIM – Domain Keys Identified Mail

This authentication method ensures that emails aren't tampered with during transmission. DKIM associates a domain with an email message by affixing a digital signature to the domain name. Verification is then carried out through the signer's public key published in the Domain Name System (DNS). Learn more.

SPF and DKIM authentication are simple steps marketers can take toward DMARC compliance. Contact your domain hosting service for additional assistance while setting up a DMARC policy.

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