How deleting and adding lists frequently affects your email deliverability - Online Help | Zoho Campaigns

How deleting and adding lists frequently affects your email deliverability


Smart marketers keep track of their contact activity in every campaign report. This helps provide a clear picture of each contact's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose the consistency across reports, and this can lead to issues such as: 

Difficulty in communicating with contacts

It will be more difficult to track your contacts' responses. Every campaign report provides a range of information on open rate, click rate, unsubscribes, spam complaints, and bounces. When you delete and add lists, you won't be able to track your contacts' responses across multiple emails. You may even lose track of which list was used in which campaign.

A campaign report using one list can't be compared directly with the report from a campaign using a different list or the same list with a different set of contacts.

Contact engagement is useful for optimizing email deliverability and you can only track your contacts reactions to help you refine future campaigns if you are using a consistent list.  

Contact engagement gap

  1. It is very easy to miss out some contacts during the deletion and addition process, which may mean you lose potential customers. 
  1. If you do find some of those missing contacts and send them emails after long engagement gap, they may not recognize your email and may mark you as spam.  

Duplicate campaigns

You risk sending the same email repeatedly to contacts if you frequently delete existing lists and add new lists. You increase the likelihood that your contacts will become irritated and mark your emails as spam. 

Loss of lists

When deleting and adding new contacts manually, you risk:
  1. Typos

  2. Missing out some email addresses 

  3. Adding data in the wrong format. 
These errors will have a direct impact on your business returns.

The best way to avoid the issues listed above is to have a consistent list. You can closely follow your contact base and avoid deliverability issues caused by incorrect list maintenance. 

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Getting started with email deliverability

                                                                                                                Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...
                                                                                                              • How to use Google Postmaster Tool to boost your Email Deliverability

                                                                                                                Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
                                                                                                              • Eight common practices that affect email deliverability

                                                                                                                Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
                                                                                                              • How a public domain sender address affects email deliverability

                                                                                                                Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...
                                                                                                              • Why you should never purchase mailing lists

                                                                                                                When you closely observe all the successful businesses today, they owe it to their homegrown marketing strategies and their relationship with customers. Though the medium, model, and scale of all successful businesses vary, there is a common ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources