How a public domain sender address affects email deliverability
Implementation of DMARC by mailbox service providers
How Gmail reacts to emails sent using a public domain
Gmail pushes emails from public domain addresses to the spam folder and warns recipients with a message that they were unable to verify the sender domain:Recognition and trust
How Zoho Campaigns handles a public sender domain address
- Log in to your Campaigns account.
- Click the Create button and then click Email Campaign.
- In the Sender list box, click Add sender address.
- Enter the email address and click the green tick button. If your email address is from a public domain (for example, name@yahoo.com), you will see the error message "Use your domain-specific email address"
- Log in to your Campaigns account.
- Click the Create button and then click Email Campaign.
- In the Reply-to Address list box click Add sender address.
- Enter the email address and click the green tick button. If your email address is from a public domain (for example, name@yahoo.com), you will see the error message "Use your domain-specific email address"
- If you add other public domains as a sender address (Gmail, Outlook, etc.), you will be prompted to use your own domain address instead:
- Navigate to Settings and select Manage Senders
- Click Add Sender in the top-right corner of the page. You'll see the following error message: Avoid using Yahoo/AOL-based sender address. "Use your domain specific email address."
Wrap up
- Your emails may bounce, as major mailbox service providers have implemented DMARC
- Your emails may resemble spam, as spammers use public domain sender addresses to send junk email
- Your recipients may not recognize your business
- Your emails may be left unopened and you won't be able to achieve the desired conversion
- Sometimes your emails may get marked as spam. This will affect deliverability for your future emails
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