Multi-thread emails (Reply/Forward)
- Message ID - a code created to maintain the identity of the first email and it's sender.
- Reply to/References - two values that are maintained over the course of a thread.
A system can easily recognize a chained email thread by observing the presence or absence of the In Reply To and References.
You may include "Re:" or "Fwd:" in the subject line or copy-paste breakpoints, style lines, and salutations in the content but the technical information cannot be forged.
Emails without proper In Reply To and References info with a subject line containing "re:" or "fwd:" will be quarantined or marked as spam. If the system recognizes enough fake multi-thread emails from the same source, the source domain's reputation will be degraded. In some cases, the domain may be blacklisted, unable to reach any customers via email.
First message will not have In-Reply-To and Reference values
Solutions
- Avoid using fake multi-thread emails to improve deliverability.
- If you want your email recipients to recollect your previously sent campaigns, then you can include a reference to your previous newsletter in a box or within quotes as shown below:
Scenario 1:
Scenario 2:
When sending an email to someone you met at a trade show or conference and want to make sure they remember your previous conversation.
Conclusion
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