What is an unsubscribe?

1. When someone unsubscribes, it means they've cancelled their subscription to an electronic mailing list or online service. Reasons for this may include spammy behavior, disinterest, or even accident.

1. In accordance with the CAN-SPAM Act, it is mandatory for marketers to clearly display an 'unsubscribe' button in every promotional email.

1. We add an unsubscribe link in your email footer. Contacts who aren't interested can safely unsubscribe just by clicking the link. We will make sure you do not accidentally email them in future. 

1. In case a custom template is used, make sure you have added the unsubscribe merge tag $[LI:UNSUBSCRIBE]$. If you skip this step, you will be prompted to include it if you try to continue with your campaign.
   

Why include an unsubscribe button?

1. CAN-SPAM act compliance is mandatory.

1. If there is not an easy way to unsubscribe, then 'report as spam' may be the only option left for contacts. Some contacts may take it a step further and report such campaigns.

1. Contacts may not be interested in your message. It's better for your brand to respect your customers' wishes.

1. We can attain valuable information based on unsubscribing trends.

Note:
 When you select an email template while creating content for your email message, Zoho Campaigns will add an unsubscribe button to your email template's footer by default as shown in the screenshot below.

However, if you select to remove the header and footer theme from your email template, then you must include the $[LI:UNSUBSCRIBE]$ or $[LI:ORG_OPTOUT]$ merge tags to your email template preferably at the bottom as shown in the screenshot below. If you do not add the mentioned tags, your email's header and footer will be automatically replaced by our default header and footer.

While we provide the option to remove the Unsubscribe link from your campaign templates, we strongly recommend you to add it in a different section of the email content. This is because Zoho Campaigns does not allow sending email campaigns without the unsubscribe option.

Learn more about including the Unsubscribe link in a different section of your campaign template.

What happens when someone unsubscribes?

1. Open the unsubscribe confirmation email which contains a resubscribe option.
   
2. Open any previous emails from your organization and make use of the footer links to sign up with you again.
   

Account suspension

CAN-SPAM

1. The header information like 'from', 'to', routing information must be accurate so that recipients can easily identify you and your domain.

1. The subject line should reflect the message content and convey the sender's intention.

1. The message must contain your valid physical or postal address.