What’s the difference between tags and custom fields?
Tags in Zoho Campaigns are labels used to categorize or group contacts flexibly, while custom fields store specific data (like age, city, or interests) tied to each contact as a defined field. Tags are free-form, can be multiple per contact, and can be used for segmentation and automation. Custom fields are structured data fields (e.g., dropdowns, dates), used for personalization, filtering, and segmentation.
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Contact Custom Merge Tags
Contact Custom tags are those, that the user defines according to his needs from a list of contact fields and the custom field data. This gives you the liberty to use more number of fields than just the usual email, first name and last name. Contact ...Can the tags and scores be synced between both the applications?
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In Zoho Campaigns, you can segment contacts using criteria such as demographics (name, location), custom fields, email activity (opens, clicks), contact score, signup date, tags, and list membership. This allows you to group contacts based on their ...Do merge tags work in test emails?
In test emails, merge tags will not work instead a merge tag code will be displayed. To check whether your merge tags are working properly: Create a test list and add your email address to it. Send the email to this list and check to see if the merge ...Can tags be used in dynamic content or personalization?
No. Contact tags in Zoho Campaigns cannot be directly used for dynamic content or personalization within email templates. Instead, personalization relies on merge tags (like first name, email, etc.), and dynamic content is typically controlled ...
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