Does a high bounce rate affect my domain reputation? - Online Help | Zoho Campaigns

Does a high bounce rate affect my domain reputation?

Yes. A high bounce rate can negatively affect your domain reputation, which in turn will impact future email deliverability.


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                                                                                                                            • Related Articles

                                                                                                                            • Does sending emails to old contacts result in a high bounce rate?

                                                                                                                              Yes. Emailing old contacts can cause a high bounce rate because their addresses may be outdated or inactive. This can affect deliverability, harm your sender reputation, and potentially lead to Zoho Campaigns account restrictions. Regularly update ...
                                                                                                                            • What are the impacts of a high bounce rate?

                                                                                                                              A high bounce rate harms your sender reputation, reduces email deliverability, and can lead to account restrictions or suspension. It indicates poor list quality, which can result in your emails being flagged as spam by ISPs.
                                                                                                                            • How can you avoid a high bounce rate?

                                                                                                                              To avoid a high bounce rate: ● Use double opt-in for valid subscribers. ● Avoid outdated or purchased lists. ● Regularly clean your list to remove invalid or inactive emails. ● Remove hard bounces as soon as possible.
                                                                                                                            • Will my Zoho Campaigns organization be blocked due to high bounce rates?

                                                                                                                              Yes. If your bounce rate remains consistently high, Zoho Campaigns may block your organization, which affects email deliverability and your sender reputation.
                                                                                                                            • Why is my campaign experiencing a high bounce rate?

                                                                                                                              High bounce rates often result from outdated or incorrect email lists, poor sender reputation, or spam-triggering content. Invalid email addresses, lack of recipient engagement, and technical issues like server blocks also contribute. Regular list ...
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